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Harvard Business Event

Harvard Business Event

Today Colure was invited to attend the Harvard Business event and special guest was Movado’s CEO Efraim Grinberg. He said something that I had to share!  “There are always alternatives to time and watches. But we work with iconic brands. You can close your eyes and you can see our watches, it’s design.”

 

Movado 3Movado 4

Advertising Rule of Thumb

Advertising Rule of Thumb

Advertising Rule of Thumb “Advertising expenditures account for $5.8 trillion in economic output in the U.S. or 20 percent of the $29.6 trillion in total economic output in the nation. Advertising driven sales of products and services help support 19,753,994 jobs, or 15%, of the 133.4 million jobs in the United States.  Every dollar spent on advertising generates just under $20 of economic output, and every million dollars of ad spending supports 69 American jobs.”

(Source: IHS Global Insight found that in 2010)

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Yesterday’s Old Phone Book

Yesterday’s Old Phone Book

Yesterdays old phone book is today’s new “search engine”

Have you used a search engine in the last week? 95% of the searches used a search engine to find their product (67% alone on Google) 1.2 trillion – Number of searches on Google in 2012. Where is your product when your consumers search for it online? Are you truly optimized? (Source: Google Official History, Comscore)

phone book

Think-Tank Session

Think-Tank Session

As we prepare for our think-tank session we keep one thing on the forefront “branding”.

One the left, our Executive Creative Director Rich Solomon and on the right, our Head of Business Development Patrice Gervias both prepares for the think-tank session.

#branding Rich#branding Pat