Advertisers use the practice of ‘audience retargeting’ in order to market a product to the most relevant audience. Social media has become one of the most vital parts of modern society because of its focused ability to meet this need.
The practice of retargeting allows companies to specifically target consumers who have previously demonstrated an interest in their goods or services. Manipulated content allows companies to place their brand freshly into the audience’s mind.
It is significant to focus on consumers who are truly engaged with a brand. In order to grow a business, it is critical to interact, stand out and appeal to your audience.
Facebook is extremely successful in terms of rebranding. They have access to critical data covering a fifth of the entire population of the planet. Because of this powerful information, they are able to place a specific ad in front of a specific person at a specific moment.
The data entered on Facebook pages such as personal preferences, searches, interests, and likes is identified, indexed and stored. Once the information is processed, they match commercial clients to your interests. It is not coincidental that as you search the web for a new computer, ads from electronic companies begin appearing.
The concept of retargeting is essentially a cycle. It begins when a potential customer visits a website and make a request. An association is established between that person and certain markets. As that person continues to ‘surf’, greater amounts of detail about that individual is gathered by various groups. As that person spends time on the internet, much of the commercial results surrounding that person will be molded to their tastes. The cycle both begins and returns to the individual.
By placing focused advertisements in front of a specific audience, companies are able to achieve a couple of critical goals. They maximize the effectiveness of their advertising budget. They’re able to place their advertisements directly before the audience most apt to make a specific purchase decision.
In the end, retargeting is the main tool used to manipulate consumer traffic towards your website. Contact Colure’s marketing staff to discuss the most effective exposure for your company.