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The cost of running your own social media

The cost of running your own social media

Running your own business is more than a full-time job. If you are like most entrepreneurs, you’re probably already working between 40 to 60+ hours per week handling the day-to-day operations of your company. A huge question that frequently hits the corporate boardroom is “in addition to running my own company, should I also handle my company’s social media?”

First and foremost, we applaud the entrepreneurial spirit. It’s this drive that motivates each business owner to reach for their greatest dreams. Everyone has their own goals and abilities. The drive to “do it all” is often found at the core of success. But everyone has limits on two of their most basic resources – time and ability.

Let’s be frank – You probably would not try to fix your own transmission, perform a medical procedure on yourself or defend yourself in court. If you saw someone else trying to do this, you might be tempted to ask “Is that ego or ability?” The operations of your corporation and managing the corporation’s social media are two separate, full-time jobs. If you can honestly handle both of these corporate tasks, then we tip our hat to both you and your achievements. Not many individuals are able to muster both the time and intellectual resources needed to accomplish this set of tasks. If you cannot perform flawlessly in both arenas simultaneously, it’s only a matter of time before one or both of these two paths will become compromised.

Learning a new skill set, in order to communicate with other professionals, is critical for your growth and survival. However, there’s a huge difference between actually developing a functional skill set and “thinking” that you possess those skills. Understanding the differences between these two positions could be the line between success and failure.

Running a corporate social media mechanism requires time, industry perspective and a refined skill set. The social media manager must possess a social acuity, finesse and the undeniable ability to communicate with others. In most cases, this is NOT a part-time job. Unfortunately, these are not skills you’ll acquire ‘just because you have a Facebook account’.

Corporate owners might consider the actual cost of social media:
  • Do I actually understand what it takes to do the job? The wrong manager will kill a project. It’s that simple. Just because a manager understands some of some of the project parameters, does not guarantee that they possess a broader base of knowledge and experience required to manage the entire project. A solid project manager appreciates when they do not possess the expertise for a given objective. There is a time when knowledgeable experts are needed to facilitate a process or project. 
  • Can I do the job? You need to ask yourself – objectively – “Do I have the ability to dedicate myself full-time to my company’s social media needs?” Can an entrepreneur effectively fulfill the social media needs of their corporation and then spend an additional 60+ hours per week running their company?
  • What is your long-term objective? Do you want to be able to communicate with functioning teams or do you need to be in control of everything? There’s a huge difference between managing teams and trying to micromanage everything and everyone around you. One behavior is healthy. One is not.

A wise choice to consider is hiring a team who can objectively handle your social media needs. Whether this is an internal or an external team is the next question. That answer will be determined by your corporate needs, budget and audience. Knowing the limits of your own skill base is the first step in defining both your corporation and its social footprint.

If you are interested in exploring various social media possibilities for your corporation, contact Colure’s project managers.

Parallax responsive websites increase user experience

Parallax responsive websites increase user experience

Parallax scrolling is an incredible tool used to ramp-up your mobile application’s user experience (UX). Keeping the user engaged and focused is part of developing a quality experience that will bring the user back to your app time and again.

Parallax scrolling is a computer graphics technique which creates a 3-D environment using 2-D elements. By establishing a differential between the display of foreground elements and background elements, a sense of depth (parallax) is created. In the end, it’s visually entertaining. The visual applications are endless.

Here are 2 websites that entertain us using this technique. They demonstrate the incredible power of parallax scrolling. Look at this example that takes you under the sea, and here we see an infographic of your brain!

The amount of displayed parallax often differs between platforms. A website viewed on a desktop may show a tremendous amount of the scrolling differential between visual elements. That same site, viewed on smaller platforms, will probably reduce the amount of displayed parallax. What you see on a desktop probably will be a much richer and fuller UX than what is presented on a smartphone. This is the nature of responsive website elements. The use of this tool is currently a strong growth trend for both responsive websites and mobile apps.

Regardless of the size of your company, creating a responsive mobile website and mobile app is a smart way to market your service or brand. Today over 50 percent of American adults own a smartphone, and 80 percent of Internet users use a smartphone. These statistics show how mobile applications have become a necessity rather than a luxury. In order to stay relevant with today’s online marketplace, quality engagement is key.

Due to an abundance of mobile applications, deciding how to differentiate yourself can be a challenge. Tools like parallax scrolling can help overcome those challenges. Parallax scrolling creates depth and movement of images that add to the application design and sophistication.

Developing an application that grabs user’s attention is the key. The developer’s goal is to engage the individual. The experience itself is meant to impress the onlooker, tell a story, but also to clearly state the benefits of that service or company. This tool is designed to make your web and mobile applications stand out as a ‘one-of-a-kind’, one to be remembered.

Parallax scrolling provides a new fun way to experience a mobile app. It is a tool that developers use to provide depth and texture to their content. By carefully structuring content, users may not mind spending time exploring your app or your business. When you are ready to explore the graphical world created by your next mobile application, contact Colure’s project management team.

Wearable Technology Trends for Mobile Applications

Wearable Technology Trends for Mobile Applications

Wearable technologies have become part of both our personal and corporate landscapes. As each day passes, we see new wearable applications being introduced to the marketplace. Multiple industries are integrating the technologies into their operations. Runners and athletes of all capabilities use wearable computers to document tremendous amounts of data about their physical status. We may take the wearables for granted as part of our everyday lives, but it has been a path that developers have been embracing for years:

  • Medical applications – Years ago we heard a TV commercial describe a patient who had fallen but could not get up to call for help. Those same patients today can communicate with emergency responders by transmitting critical medical data through a wearable computer. Although a patient may not be conscious, their wearable computer is still able to intercede with life-saving communications. Techcrunch.com took a look at the advantages of pairing wearable technologies with the medical community.
  • Google Glass – In April, 2012 Google started the public discussion of their eyeglass-mounted computer, “Project Glass”. This was the beginning of “Google Glass”. The evolution of Google Glass has encountered not only a technology growth curve, but also a social growth curve. Community members react differently to social norms being challenged when someone arrives in crowded a room wearing a camera on their face. The history of the Glass project has been well documented by glassalmanac.com.
  • The Apple Corporation – Apple has invested heavily, banking on the success of their smart watch, called the “iWatch”. Many see the iWatch as the next step of the wearables revolution. While many ‘smart watches’ temporarily record data, they are anchored to a larger smart phone to download and process data. The recently announced upgrades for the iWatch demonstrate it to be a more of a self-sustaining platform. “This new version will have great new capabilities and bring native apps right to your wrist,” Apple CEO Tim Cook said in a recent announcement. The first generation needs to dock with an iPhone 5 (or later) but is setting the basis for an independent system with future developments. 

Being able to stay current involves not only understanding your clients’ current needs, but also appreciating the trends in the marketplace that affect our daily lives. Writing mobile apps for wearables is the next step in our evolution for programmers, runners and patients. Being able to communicate intelligently is critical to our growth.

Advantages of mobile applications for small businesses

Advantages of mobile applications for small businesses

A smartly developed mobile application can help level the playing field between companies of any size. The key to success lies within the quality of the user experience (UX). If a customer has a meaningful interaction, there is a better than average chance they will return to your company’s application. Much of a consumer’s attitude toward a company is molded by the quality of the interaction created by the company’s mobile application.

Here are 5 key advantages of a mobile application for any small business:
  • Access to the customer at all times – Possibly the greatest advantage is being able to interact with your customers in a truly meaningful way. The mobile app allows the consumer to decide when they are primed for your specific service or product. The user decides when and to which extent they are willing interact with you.
  • Marketing – Develop a meaningful relationship with the customer. A quality user experience (UX) will allow you to provide an interactive relationship that cannot be developed through other media. Take this opportunity to market not only your product but more your industry to your customer. By providing additional information and resources, the customer will probably engage your application for a longer period of time. More attention directed toward your application can often equal more revenue generated by that customer base. Think of this as a digital version of the free classes provided by home improvement stores. They’ll hire an expert to teach a free class on tiling or plumbing. When class is over, all of the students start grabbing tools and supplies off the shelves. It provides a great ROI.
  • Direct customer feedback – the amount of real-time data gathered by your app has a value that extends far beyond simple transactions. It reaches the very mindset of the consumer. You are able to decipher the specific wants and needs of the user.
  • Specifically craft your product to interact with a specific audience – Most media sources provide a one-sided relationship. Mobile applications allow you can craft an interactive product that targets a finite audience, with a specific interface. No other format allows for such an engaging experience. Creating a truly rewarding user experience must be “Goal #1”.
  • Brand Identity – Crafting your brand requires a labor of love. It takes time and commitment to craft a brand with whom the consumer truly identifies. Your brand includes a living, breathing relationship with your customer. Be sure to respect your customer as you would any relationship. By providing a truly remarkable user experiences, your audience will return time and again to your app.

Separating yourself from the competition takes a quality product, planning, and skill. The interactive relationship you develop with your customers will help determine your future growth. Don’t leave that development to chance. Never take your relationship with your customers for granted. The greatest downfall for many companies is to negate their customers’ true wants and needs, in favor of their own vision of the same. Being blinded by your own biases can be a very costly mistake.

Success is built upon many well measured steps. When you are ready to take your first steps in the development process, contact Colure’s Project Managers to explore your vision of success.