Blog :

Progressive Web Apps – a growing development trend

Progressive Web Apps – a growing development trend

As program development, marketing, and advertising move forward, developers continue to craft new experiences for users. The latest trend to grasping for our attention is a hybrid environment – the “Progressive Web App” combines elements of both a search engine and a mobile application. It is a new technological experience for web users that takes into account an individual’s habits within a web browser but gives the capabilities of a mobile application.

What was that?!

 “The short explanation: a web application that has a responsive layout, works offline and can be can be installed on the home screen of a device. And by “installed” I mean: a shortcut to the web app is added to the home screen. When the user taps on the shortcut, the web app will be loaded in a browser in full screenmode.” – gonhybrid.com

The importance of this hybrid type of mobile usage lies within the user. By taking into account the users mobile habits, progressive web apps will become a rising trend in years to come.

“A Progressive Web App uses modern web capabilities to deliver an app-like user experience. They evolve from pages in browser tabs to immersive, top-level apps, leveraging the web’s low friction,” – Google’s Progressive Web app definition.

The progressive web will call for offline use with the help of an application shell and a service worker. The application shell will allow for:

  • fast information loading
  • the storing of past data searches and downloads
  • displaying content in its original form.

The constant use of these progressive web apps will change the users experience over time. With multiple uses and visits to the site, the progressive web app will become stronger and will satisfy the user in a different way current websites and mobile applications cannot. It will also allow the user to use the app even when Wi-Fi or 4G isn’t available.

Its importance?

For users, the technology has allowed for the transmission of rapid information to be at our fingertips. Individuals crave speed. They want their question answered in a matter of seconds. With the progressive web app:

  • it takes away the downloading time, especially if it uses cached information
  • the experience will be different for every individual
  • it can have home screen access without having to download a mobile app

The significant advantage for developers is that this environment bypasses the need for an app-store. No longer are development teams bound by the constraints of third-party vendors. This may be a double-edged sword. Developers can freely release their product. However, the restrictions provided by the app stores will be eliminated. App stores often establish standards of quality or development, often to protect consumers.

Different than previous environments?
Individuals now have choices in their mobile usage with progressive web apps. Sometimes, mobile sites can be difficult; the same goes for downloaded applications. By combining the use of mobile sites with the idea of mobile application, progressive web apps will make for a powerful way to view a website. It gives the user complete control of their mobile internet usage.

Top Tech Conferences in New York City during 2016

Top Tech Conferences in New York City during 2016

As the forum for culture and innovation, New York City is the destination for all technology enthusiasts and professionals alike. Every year this bustling city hosts some of the country’s best tech and digital conferences. 2016 is definitely not an exception. If your interests span content marketing to all things digital, we have narrowed the endless list of conferences down to five diverse and spectacular tech shows you surely do not want to miss.

Five outstanding tech conferences in NYC for 2016:

Digimarcon: East – May 12-13

Held at the Crowne Plaza Times Square Manhattan, Digimarcon is the conference for digital marketers. With discussion topics spanning Content Strategy, Mobile Marketing, Targeting & Optimization, and so much more, Digimarcon is the tech show for attendees who want to develop better digital and overall business strategies.

Advertising Week – September 26-30

Spanning four days with over 95,000 attendees, Advertising Week is designed for Marketing and Advertising professionals with seminars and workshops drawing from all media industries – including technology, start-up, and agency communities. The gathering is an immersive experience in venues covering four city blocks, including The Times Center, NASDAQ, and Thomson Reuters. Featured speakers range from Warby Parker CEO, Neil Blumenthal, to Hip Hop artist Big Sean.

Ad:Tech New York – November 2-3

Headlined as the “event for modern marketing and media”, Ad:Tech is aimed towards a wide range of attendees. Located at The Javits Center, the conference gathers talent from the marketing, technology, and media communities. It brings them together to provide opportunities to share ideas and build strong relationships in the industry.

New York Business Expo and Conference – November 10

As the LARGEST business conference on the Northeast, the New York Business Expo and Conference is the perfect show for small to mid-size businesses looking to expand their networks. Sessions include essential topics such as Sales & Marketing, Social Media, Entrepreneurship, and more. The conference is located at The Javits Center in Manhattan.

Fast Company Innovation Festival – November 9-13

If you are looking for more than just tech talk and want an overall incredible gathering, Fast Company Innovation Festival is where you want to be. Over the span of three days all over New York City, the festival showcases the best innovations in business, design, entertainment, and technology. Innovation Festival was designed with creativity as its focus and features speakers in fields such as Music, Media, and of course, Technology.

Located right in New York City, these events are excellent opportunities to build a bigger network for your business and open many doors. There are always opportunities out there – you just have to go grab them! When you make it to the Big Apple, be sure to explore our home town, one of the greatest cities on earth! Happy 2016 everyone!

What is a Mobile App “Test Market Campaign” – Are they worth the hassle?

What is a Mobile App “Test Market Campaign” – Are they worth the hassle?

The development of a mobile application is a significant event for any corporation, team, or individual. As the app approaches its final stages of development, there is a tremendous temptation to rush that nifty new mobile application directly into the hands of consumers. Before that action, the product owner should ask one critical question: “Are we ready?”

A critical path to confirm the app’s market viability is to conduct a test market campaign. Establishing reliable numbers allows the development team to understand what is functional and what is lacking. A market analysis provides insight to what you don’t know about the marketplace.

Within the test market campaign, individual goals should be established on a timeline, and if those goals aren’t met, the company needs to be prepared to go back to the drawing board. An active test marketing campaign will answer many new questions, some of the benefits include the following:

  1. Seeing if the product/service is viable in the real world
  2. Analyzing if the marketing strategy needs a revamp
  3. Measure how consumers will respond to the product/service
  4. Gain feedback from customers before product launch

Overall, conducting a test market campaign before launching a major media buy and mobile advertising campaign is beneficial to the company. It can help to work out the minor (and sometimes major) details of the product/service. A major advantage is that it provides the product owner with insight into the relationship between the market and the product. It lets the consumer be a part of the overall process of creating something new, and that is good for business.

A test market campaign would be wise to use in this situation if time and money permit the organization to do so. The test marketing can be used to tweak the final product or modify how to market it better to the public.

Jumping into major campaign without a marketplace analysis is like jumping into a puddle of muddy water. You have no idea how deep the water may be or if there is broken glass just under the waterline. In short, it can be a terrible decision. Before you risk the fruit of your labors, take the time to investigate the viability of the marketplace.