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Personally identifiable information

Personally identifiable information

Personally identifiable information (PII) is any digital data that can locate, contact or identify a specific individual, either by itself or combined with other easily accessible information. It includes information that is linked to an individual through financial, medical, educational or employment records.

PII is mainly used in information security (IS) services to search, locate and identify specified individuals.

PII is considered sensitive information that can consist of information such as fingerprints, biometric data, names, telephone numbers, email addresses, passports or social security numbers to identify a certain person.

It does not include public information that is lawfully made available to the general public from federal, state, or local government record. It is up to federal agencies to safeguard personally identifiable and other sensitive information. It should only be accessed on a need-to-know basis and handled with care.

It is important to protect PII and even personal health information (PHI), which also contains certain aspects of PII that relate to the medical field. People are required to sign statements that specifically allow health care providers to access their records or share the information with a person of choice. The data can help when needed but can be dangerous when misused.

If a data breach were to occur, it can be devastating to a company and its employees. Not only would the loss of a reputation for the company be an issue, but also the thousands of people whose data was stolen would be at risk.

It goes without saying that PII data that is transmitted must be secure and encrypted so that outsiders of the organization or company cannot decipher it.

Redefine your audience

Redefine your audience

Audience extension” uses technology that allows digital publishers to generate revenue from their web traffic, allowing advertisers to reach their target audience far beyond the company’s website. Through audience extension technology, publishers can track their website visitors, allowing advertisers to serve ads to the specific audiences on different sites as they continue browsing the web.

This allows the company to reach its audience far beyond the corporate website. Through audience extension, advertisers are able to identify which audiences they anticipate targeting to based on the type of users visiting a particular website.

This technology has become important for both publishers and advertisers. It allows them to reach a specific audience that is of major interest while creating a mutually beneficial relationship between the two.

Advertisers are asking publishers for advanced targeting data rather than having to go through third-party data sets. An advertiser is then able to provide users with a higher quantity of advertisements across the web rather than flood the publishers’ site with banner advertisements.

The practice of audience extension allows the advertiser to place advertisements on numerous sites in a variety of ways, which in turn, create a lasting impression on the target audience.

Collaborations between The New York Times and Netflix promote the series “Orange Is The New Black” demonstrate how mutually beneficial audience extension is for the two brands.

Publishers are starting to realize how valuable their audiences are through technology such as audience extension. The data that is being passed between publisher and advertiser remains the same, while the audience that is being reached continues to grow.

Online user experience will become more personalized as services such as audience extension continue to grow. It will become customized to the user through likes and dislikes, with advertisements that are more relevant and useful for the customer.

Analytics in business

Analytics in business

Analytics is a multidimensional field that uses mathematics, statistics, predictive modeling and machine-learning techniques to find knowledge and patterns in recorded data. It studies past historical data to find patterns and potential trends to analyze the effects of certain decisions and events.

Social media is an example of a platform that can produce its own analytics. Most social media sites will provide users with analytics, but will also provide data to other websites through big data as well.

Analytics contains a data that can help us identify what happened, how, or why an event happened, what’s happening now and what is likely to happen next. There are many ways to gather data through graphs and charts and even numerical data

This can pertain to any field or industry that rely on data to understand the data as it progresses. It is often most useful for many businesses and companies due to its predictive qualities. Analytics can be used for websites to determine how well or not well their business is doing.

The most popular form of analytics within businesses and companies is predictive analytics. Predictive analytics have surged in popularity due to the desire to predict customer behavior. Web analytics are important to a companies’ website because they deliver data about the website, the traffic from its visitors and their behaviors, so they can measure what is and isn’t working. This helps to improve your website’s performance rates.

By using analytics, you are able to track where your traffic is coming from, what attracts the most visitors, and what days of the week are the heaviest with traffic. This information has value in helping you to improve and maximize your online marketing and sales leads and to improve the user experience.

Analytics can open doors to new information that have never been seen before. They provide a deeper insight into the behind-the-scenes of your business to see much more than revenue. Companies often don’t realize the need to improve or change things in order to be more successful until they see that data that suggests otherwise.

If a company or business doesn’t analyze the current state of their website and business, then they won’t be able to identify areas that need further development and improvement. It is critical for businesses to understand the analytics of the numbers and graphs that pertain to their company. Without understanding, the data means nothing to a business.

A company must understand and be able to discuss their companies’ analytics to experts even if they aren’t experts themselves. This shows that they have basic knowledge of the information that they are receiving on how their business is doing so they know where to improve, whether it is their online presence and marketing or physical revenue.

Top 4 Tech Shows in NYC for 2018

Top 4 Tech Shows in NYC for 2018

New York City is a massive hub for the technology and marketing industries. The Big Apple is the natural gathering spot for some of the biggest tech industry shows and conferences. 2018 is bound to be another exciting year for the digital advertising industry. Here are the shows you don’t want to miss this year:

Top 4 Tech Shows in NYC for 2018:

  • Industry Preview — January 17-18. Two days focused on what to expect in the next 12 months in marketing technology. Industry Preview prepares digital marketing professionals for marketing technology in 2018. Located at the Grand Hyatt at 109 E. 42nd St.
  • Digital Strategy Innovation Summit —February 27-28. This conference focuses on digital marketing strategies features senior executives from companies ahead of the curve in technology and marketing. Attendees will learn about optimizing digital platforms for businesses and using digital strategies to build trust with consumers. You’ll find yourself surrounded by the sights and sounds of the city at the New York Marriot Marquis.
  • Social Media Week — April 24-27. You won’t want to miss this week chock full of education and networking. Social Media Week celebrates its 10th annual conference and will cover everything from content marketing to data and analytics. Get up to date on the latest social media trends and learn to use them to benefit your business. To mark the occasion, organizers Crowdcentric Media, are launching a new global edition of the conference at The Sheraton Hotel.
  • New York Business Expo & Conference — Coming November 2018. This annual business conference is the only one-day event of its kind geared toward small businesses. Attendees will have the opportunity to network with other small business owners and gain in-depth training and knowledge. Education and teaching will focus on sales, marketing, financing, social media strategies, and businesses startup and growth.

Whether you’re looking for an overview of the top digital marketing trends or an in-depth education on SEO, New York City is the place to find it. These top conferences offer an excellent way to learn from the best in the industry and connect with other professionals in marketing and technology.