Blog :

The importance of UX and UI in mobile app design

The importance of UX and UI in mobile app design

Creating a fluid user experience is central to the function and flow of any mobile application. User Interface (UI) design explores how an app looks and interacts with a user. User experience (UX) defines how the app feels, from the users’ perspective. These concepts are at the development core of any mobile project.

During the development cycle, focus on the end product. Be sure that all of your efforts are centered upon the end user; concentrate on how they will interact and react to your app. Here are a few things to keep in mind while you design your new app:

UX/UI Must Haves:
  • Offer specific mobile-only functionality. Be sure that the product you put in the users’ hands will fulfill their mobile needs and wants. Make certain that the end experience is as solid as the function.
  • Design core features specifically for the target audience. Are you focusing on gamers or shoppers? Regardless of your audience, all features must deliver as promised. Take the time to ensure that the user’s experience dovetails with the features in hand.
  • The use of multimedia should be considered for the project. Be sure that the user has full control over the media. Don’t allow the media to become a memory hog.
UX/UI Mistakes:
  • Don’t confuse web UX for mobile UX. Simply scaling down the UX features of a web page is not the same as designing an app that is built specifically for a mobile platform. These are two different platforms with very different audiences.
  • Build an app that highlights your mobile users’ needs. Don’t build an app just so you can justify all of your ideas. Feedback, change and growth are all critical factors in the development cycle.
  • Be sure that you app has a specific function. Make sure that it actually does something. If your app ends up as a glorified sign-up page for a service, you’re going to upset the very people you are trying to reach.

DigitalGov.gov has established a set of guidelines to help the US Government develop quality mobile applications for the consumer. They looked at a wide variety of UX and UI design issues. This list provides an interesting set of ideas to examine while you consider your next mobile app. Not all of these ideas may be relevant to your project, but they provide a solid core of ideas to consider while you dream and design.

No matter the purpose or function of your application, the end product must provide a superior quality customer UX. If you aren’t ready or able to place a flawless mobile experience into your customers’ hands, the release of a lower quality app could be doing more harm than good to your reputation. Keep both the UX and UI concerns at the forefront of your design.

Contact Colure’s development team to discuss your dreams for a mobile application.

Create a dynamic marketing plan

Create a dynamic marketing plan

Every business needs a marketing plan. Businesses rely on sales and customers. These commodities cannot be generated without an effective marketing campaign that effectively communicates the company, product, and message. Though many businesses are well aware of the need for a strategic marketing plan, not all of them understand exactly how to implement one.

A marketing plan can include all of the following and much more: content development, emails and newsletters, market research and data analysis, SEO, social media management, sponsorships, website development, and mobile app marketing. While it is possible for a business owner to create, manage, and maintain a marketing plan alone, it takes a considerable amount of time and patience.

The ‘Do It Yourself’ approach

Owners thinking of a DIY approach should realistically calculate how much effort they can spare. For those undeterred by the tasks ahead, willing to tackle this challenge, below are three cheap and effective steps towards better results.

    • Do your homework: Research is key. Understand the market you are targeting and decide on your company’s message. Analyze competitors for blind spots and opportunities to shine. Don’t compete in areas they’re good—find your niche.

    • Email is big, cheap and often provides the highest ROI: It is also a preferred method of communication by customers.

    • Your website matters: Make sure it has a responive build that operates on different platforms. Streamline the online experience. 81% of consumers use online to explore their options beforehand and gather information about purchases. Don’t give them a reason to be disappointed.

Hiring an individual or an advertising agency

Perhaps the amount of work ahead is too daunting, or perhaps you might not have the time to invest in creating something polished that best represents your company. While the immediate idea you might have is to hire an employee in charge of marketing operations, you’ll be surprised to realize that, in the long run, hiring a person could be more expensive than hiring an agency. Employees have more costs than salary once you include training costs, taxes, insurance, and the software needed. Excluding price, advertising agencies have other benefits, most notably:

    • Expertise: both in the niche market you’re seeking and in the types of marketing you might require whether that be mobile marketing or marketing online.
    • Experience: with creating and executing plans and consulting businesses.
    • Efficiency: a marketing agency does not require training. They can start often times immediately and implement a plan of action urgently.

Working with a marketer requires trust and a willingness to try new things. Communication is crucial to keep both sides on the same page. Both parties must have an understanding of the other party. You should discuss the roles each party with play in the process. Advertising agencies make life easier by freeing you up to focus on what you do best – running our own company. Regardless, they still rely on you for information and the materials needed to create the campaign, so there is no easy shortcut when it comes to marketing your business. The tools for success are out there at your disposal, but the drive ultimately comes from you.

Reach out to Colure’s development team to discuss a plan to advance your next project.