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Artificial Intelligence (AI) and the cost of information

Artificial Intelligence (AI) and the cost of information

Artificial Intelligence (AI) has been a growing field for decades, but the uprise in virtual assistants in the home has opened a new channel of advertising. With it comes new challenges. Virtual assistants, like Apple’s Siri or Amazon’s Alexa, give consumers a hands-free, hassle-free way of looking up information, keeping track of their plans for the day, or even trying new recipes. But the marketing industry has been hit hard by consumers’ new ability to make purchases or browse the internet without being exposed to a traditional advertisement.

AI brings both benefits and pitfalls to the marketplace. Marketers have new tools at their disposal, but they’ve also been given quite a few hurdles to jump through.

Pros of AI:

  • Virtual assistant devices offer better, more precise data that’s willingly volunteered by consumers. For example, Amazon gets detailed, individualized data with every task Alexa takes on.
  • AI creates a discrete form of advertising that doesn’t feel like a marching band of business owners trying to sell you their products. For example, ask Alexa to buy you a soda, and she immediately suggests the top two products, one of them being a 24-pack of Izze Sparkling Juice drinks. Izze drinks are getting quick advertising to interested customers disguised as a casual conversation. Consumers don’t recognize advertising as easily in this new and unmarked territory.

Cons:

  • Now that consumers are able to order a new product or search something on the internet without even pushing a button, the emphasis on digital marketing is threatened. Desktop and mobile devices have been the biggest platforms for reaching consumers. Only time will tell how AI will modify the relationship between customers and new businesses.
  • AI devices are always listening to all sound sources in the home, waiting to be activated. AI marketing is supposed to be the next big leap in marketing, but what information is gathered, how, and what happens to that data? What price are customers willing to pay for those advancements. Privacy in our homes is guaranteed by the Fourth Amendment to the U.S. Constitution. Will consumers give up that right by agreeing to a software licensing agreement? Sometimes, with no marked path to follow, a fresh line will need to be drawn when it comes to what is ethical and what is business-savvy.

AI emphasizes the importance of Search Engine Optimization (SEO) more than anything. Recommendations by virtual assistants like Alexa and Siri are based on the top results in search engines. Making sure that your service or product is at the top of the list will allow your business to wedge its way into those recommendations. AI management of various details in our lives can be a great asset. The question becomes, “what will be the cost of that growth?”

Digital proofing aids content development

Digital proofing aids content development

For both agencies and their clients, the proofing process can often be more strenuous than the actual creation of the content. In the digital realm, it has become much more simplified. Today many online tools exist that make for a faster exchange of information. Rather than having to shuffle through multiple emails, the project content exists in one space. A digital interface often allows the project to be more collaborative. Even if the two parties never meet in person, a quality product can still be crafted.

Another benefit of the move to online proofing is that it erases the hassle of scheduling conflicts. An agency can send content out to the client whenever it is finished, and they are able to review it at their leisure. They do not have to be confined to an appointment time. The possibility of 24/7 communication means that a client will have the opportunity to give as much feedback as they want.

If a client likes a Japanese agency’s work, it does not matter if that client is based, for example, in Texas. Efficiency and quality can take precedence over proximity.

The switch to online proofing also saves the client money, as it is less expensive to edit digital content than to produce an entirely new physical copy. In fact, it is estimated that online proofing is up to 97% cheaper and twice as fast as reviewing the work face-to-face.

The process eases the workload on both ends. Therefore, it is becoming more difficult to find an agency that does not do most of their work digitally. In addition, improving technology means that it does not have to be as impersonal a process. Digitizing one’s work also establishes interactive working relationships. In the future, it is more easily shareable for whatever purpose the client desires.

What is “cost per registration (CPR)”?

What is “cost per registration (CPR)”?

In order to measure the fiscal health of a company, businesses must measure key performance indicators (KPIs). One critical measurement is determining the cost to acquire one new paying customer. For subscription base companies this model is known as cost per registration (CPR), or cost per acquisition.

The New York Times is in the media industry. In a simplistic model, the media outlet sells subscriptions as one of its revenue streams. For every subscription that the Times sells, some money is spent to cover the cost of advertising. Their net gain is the amount spent on advertising subtracted from the funds raised by the new subscriptions purchased.

No business can avoid this cost. To stop all advertising is to lose subscribers. Subscriptions cannot be attained without advertising. Yet, if there is no reliable consumer base, the Times cannot afford to spend money on ads.

Casual readers who have not purchased a subscription cannot be counted upon as a revenue source. Their inconsistency does not allow them to be relied upon for long-term sales. However, they can be persuaded to become subscribers. Special promotions that are tailored to their situation or lifestyle will increase subscription sales.

For example, repeat visitors to the Times’ website could be re-targeted for a free trial to the print version of the paper. If enough of these readers decide to continue with the service, the Times will have made more money in the long run. Or, existing subscribers could receive a discount flyer for the New York Times’ weekend edition. The revenue lost by giving a discount will hopefully be negated by a wave of new subscriptions.

A careful balance between advertisements and subscribers is the only way to maintain a successful, profitable business. If properly organized, any additional costs taken on in this model will be negated through sales revenues.

CPE Engagement

CPE Engagement

As consumers change the way they interact with brands, so do the advertising strategies that market those brands. The most common model of advertising is still Cost Per Mille (CPM), in which the advertiser pays the publisher per every thousand impressions (viewings) the advertisement gets. Unfortunately, this model is becoming outdated. We’re bombarded with thousands of advertisements and brand exposures every day, all competing for our attention. With that said, the average person actively interacts with only 12 of those ads.

What is Cost Per Engagement Advertising?

Cost Per Engagement (CPE) is a combination between Cost Per Acquisition (CPA) and Cost Per Click (CPC) models of advertising. In CPA, the advertiser only pays the publisher when their ad leads to a sale (or acquisition). CPC works by paying per click on the advertisement. CPE acts as a hybrid between these two models, in which the advertiser pays per engagement with the advertisement.

Engagement refers to any active interaction with an ad. What counts as an interaction varies from advert to advert, and can be anything from pressing the pause button on an advertisement video to typing out a word.

Why use Cost Per Engagement Advertising?

  • CPE motivates users to interact with your brand instead of merely passively glancing at it. Whether the interaction is answering a question or sharing a post on social media, you can be sure that they’ve recognized and connected with your advertisement on some level.
  • CPE delivers accountability that other models cannot give. It guarantees you (the advertiser) that the user has interacted and connected with your brand, with no ambiguity.
  • CPE ensures that you get your money’s worth. By paying per engagement, you can be sure that you’re getting value for publishing your ad. If users aren’t interacting, you don’t pay.

In essence, the publisher is offering something valuable to the user in return for their interaction with your advertisement. Hulu, for example, offers users the ability to watch their favorite television series for free in exchange for watching 90 seconds of commercials. This is a particularly attractive deal when considering broadcast networks show an average of 13 and a half minutes of ads per hour.

CPE advertising can be highly effective, especially when paired with audience targeting. By finding the right publisher and efficiently targeting your audience, you can reach users in an innovative way that counteracts the selective attention of consumers.

Google addresses download speeds with Instant Apps

Google addresses download speeds with Instant Apps

In 2016, Google announced that they were releasing Instant Apps on Android devices. The feature became available on select devices in January this year, but it’s expected that it will be available on all Android devices very soon. The rollout will allow users to access certain apps without downloading them to their mobile device. This new feature has caused a lot of controversies — especially for app owners, who earn revenue from users paying for downloads. However, Instant Apps could also create new opportunities for marketers to reach a larger audience.

Instant Apps will work much like Accelerated Mobile Pages (AMP) in that the pages will pre-download content for a faster experience for the user. Content will download as the user approaches it, rather than the whole page loading in advance. This means users are more likely to stay on the app because they’re not waiting to interact with the content: 47% of users expect a page to load in 2 seconds or less.

This new feature will enable you to widen the top of your funnel and allow more users to interact with your app. An Instant App will act like a lite version of the pre-existing app, so new users who normally would not engage with your content get a taste of the full version and be encouraged to download it. Google also believes that the new feature will act as an “acquisition strategy” and boost downloads in the long run because the Instant Apps will be easily shareable. For example, by including a link to your app in an email campaign, users can engage with the app immediately without having to download it. There are fewer barriers between the user and your content.

Instant Apps could create both new opportunities and new complications for mobile marketers. Which way the scale leans will depend on how users interact with the new feature and how it will affect app downloads.

Click-through rates

Click-through rates

Click-Through Rates (CTR) are one of the most important pieces of data for measuring the success of your advertisements, but it can be confusing to interpret the numbers and apply them appropriately to your mobile app marketing and advertising campaign. Here’s a breakdown of what a CTR is and how you can maximize its use:

What is a click-through rate?

A CTR is the number of clicks that a pay-per-click (PPC) advertisement gets for every number of impressions (views). In essence, it tells you how many times your advertisement is viewed before someone clicks on it.

Why do click-through rates matter?

A higher CTR ultimately leads to lower costs for advertising. Google and other search engine platforms commonly offer lower prices for ads that offer a higher relevance to search engine users. Google, for example, determines the cost based on your Quality Score. The higher your quality score, the less you have to pay for a PPC advertisement.

How do click-through rates work?

What makes a CTR “good” really depends on your industry and the ad’s position, but overall, Google AdWords has an average CTR of 1.91% for search network and 0.35% for display network. With this in mind, your CTR should be as high as possible while still maintaining relevance.

How can I increase my click-through rate?

  • Use targeted keywords. If a keyword isn’t relevant to your business, it could end up costing more money than it’s worth because your ad is leading to click-throughs but not conversions.
  • Use visual content. Images and video boost engagement. In fact, research shows that using the word “video” in an email subject line boosts click-through rates by 65%.
  • Offer freebies. Consumers love free stuff, so promoting an offer like a significant discount off the price of a product is likely to increase CTR.

Click-through rates are used as a Key Performance Indicator (KPI), used to evaluate performance against the market competition. It allows for an apples-to-apples comparison. Numbers can be tricky sometimes. To understand those numbers, it’s important to see your company’s marketplace performance from another angle.

Data visualization

Data visualization

Data visualization tools create graphic representations of business data to make information understandable and meaningful. By doing so, they can bring insight to your marketing strategies and shed light on trends, patterns, and possible changes that affect your business. These insights change with growing technology. The modern visualization tools make viewing data simpler, more accessible, and easier to apply to your marketing strategy.

These tools essentially allow you to look at data from a bird’s eye view. The wider scope means more accurate results. So instead of taking a small sample of data and applying it to your larger consumer audience, you can rake through your entire customer database for more precise results.

Data visualization also gives you the freedom to uncover trends within highly specified categories in your customer database. You can analyze customer data based on purchase history, demographic, or response rates to campaigns and use it as you fine-tune future strategies. The tools even give you the ability to study correlations between specific services or products so you can personalize future offers to your customers.

One of the primary reasons data visualization is important is that it helps to draw meaningful conclusions from the data and make the most of the numbers. By doing so, it can reveal patterns and trends and give hints into upcoming opportunities to interact with your consumer audience. This is especially significant because it not only gives you a direction in which you can move forward; it also gives insight into previous campaigns. Getting a more granular knowledge of your strategy can show you where you’re wasting money and where to focus your spending in the future.

Data visualization tools do all of this while cutting down on time and resources. There’s no longer a need to hire a specialized IT worker to sift through the numbers. Even marketers with a very basic knowledge of analytics can easily navigate and react to the system.

As technology rapidly advances, data visualization allows for more complex analytics at an almost instantaneous rate. Quite literally, it allows you to do more with less by giving you a more comprehensive analysis of your data with fewer resources.

Using market segmentation

Using market segmentation

The internet creates useful technologies for personalizing your marketing content. This is market segmentation. The medium allows you to address your audience by name, give them specific recommendations based on their interests, or send them discounts that they’re more likely to respond to. These technologies allow you to utilize market segmentation and develop strategies to personalize content like no other medium can do.

What is market segmentation?

Market segmentation is a form of targeted marketing that allows you to personalize your marketing campaigns to the taste of the individual client. It uses information about your consumer audience—such as demographic or psychographic—to personalize your marketing strategy. It also allows you to automate this campaign strategy instead of analyzing every client profile individually. You might want to send different email campaigns to clients of different ages, or varying advertisements to clients in different locations. In short, consumers get specified advertisements, and your business wastes less time targeting the wrong audience.

Why use market segmentation?

In addition to leading to an average 19% increase in sales, a personalized web experience allows you to develop strong relationships and client loyalty. Do you know that appreciation you feel when your barista knows your drink before you order? That works for marketing too. Users are constantly bombarded with advertisements. Personalizing your campaign to the individual develops a unique and valuable human connection.

Four points for market segmentation:

  • Determine what your most valuable clients have in common. Age? Zip code? Education? This can give you hints about what they value and what they will respond to. It also gives you insight into what consumers you should be targeting to bring in new clients.
  • Use dynamic content—HTML content that changes based on the viewer. Dynamic content might recognize them by name or change the content of a form based on their occupation. In short, it makes the client feel recognized and valuable.
  • Collect data before you collect an email. Doggyloot, a retail company that sells products for canines, asks subscribers how big their dog is before they sign up for emails. The idea is that products for big dogs are only sent to customers with big dogs. The result? Their click-through rate for these personalized email campaigns is 410% above average.
  • Utilize social media. While automation can be great for setting up campaigns, it can also be frustrating for clients when used too much. Social media allows you to create real person-to-person interaction. The consumer feels cared for when they’re not forced to talk to a robot to get their question answered. Plus, talking with your customers helps you know what they need and personalize the marketing campaigns you send them.

Ultimately, market segmentation works for the benefit of the consumer and the business. The consumer is only getting advertisements that they’re interested in and the business is getting the most from their marketing campaign. Although working to target demographics can take a little more work, it ensures that your marketing strategies are worth the work you’re putting in and will bring the best results.

Live streaming video

Live streaming video

Live stream video is the superpower of the video marketing world. It offers the potential of a memorable marketing video while multiplying engagement with its interactive nature. Viewers can respond to the video in real-time, creating a conversation between customer and company. Unlike other forms of media that are strategized, planned, and produced, live stream video has a natural feel that allows customers to see a company in an organic environment.

Why use live stream video?

Live video ultimately creates the illusion of a face-to-face interaction. You may not have time to sit down individually with each of your customers, but through live video, you can make them feel as though you have. It embraces conversation and develops a dialogue between a company and its customers. Unlike the thousands of other advertisements that consumers are exposed to daily, live streaming doesn’t leave room for edits, coverups, or patches. The format provides transparency — a characteristic that continues to hold more power with each year.

How to get started with live streaming video:

  • Ditch the script. Micro-organizing everything can make your video appear stiff and rehearsed. Take advantage of the organic nature of live video by finding the healthy balance between preparation and improvisation.
  • Bring in a fresh voice. Do interviews, ask others’ opinions, or create a mock panel. Changing things up gives a unique perspective and keeps consumers engaged and interested.
  • Have fun. It’s okay to crack a joke or stumble over your words. Be willing to be spontaneous, and let your customers get to know you.

Top trends in live streaming video:

  • Q&A sessions give the illusion of a face-to-face conversation. Consumers have a short attention span, but live video creates an environment that fosters immediacy. They’re much more likely to ask a question in this type of environment than they are to email someone and wait for a reply.
  • Customer supportAWeber hosts “office hours” during which customers can ask questions directly during live streaming. These office hours are scheduled and consistent, while still maintaining the feel of a personal conversation.
  • Special announcements — Announcing a new product or feature via live video helps build anticipation and excitement. Your customers are much more likely to get pumped about the big news when they see that you are.
  • Live events — Giving consumers a glimpse of a live event builds excitement and encourages customers to celebrate with you.
  • Behind-the-scenes looks — Giving a sneak peek of what goes on behind the curtain not only peaks curiosity; it also develops loyalty because customers feel knowledgeable about the company.

Research shows that consumers will watch a live video eight times longer than an on-demand video. Its unique personality cuts through the clutter of other forms of media and likely will continue growing as digital technology develops.

Accelerated Mobile Pages

Accelerated Mobile Pages

It’s been a year since Google introduced the Accelerated Mobile Pages (AMP) project — a collaborative initiative that substantially decreases the loading time for mobile web pages. The project focuses on minimizing the code for static content (content that doesn’t change based on user behavior) to make pages load almost instantaneously. A regular mobile page takes seven seconds on average to load, but AMP pages take less than half a second. As consumer audiences’ attention spans get shorter and shorter, the ability to deliver content immediately is a precious tool to gain loyalty.

It’s no secret that faster loading content is appealing to consumers. The desire for instant gratification is a key characteristic of young consumers that comes with the rapid growth of technology. But AMP provides just as much to content publishers as it does to mobile device users. When companies join the AMP project, it gives them the ability to guarantee fast content to their users, creating a reliability that will continue to build trust over time. Consumers come back to the brands they trust, and if they know your company gives immediate accessibility to your content, they’re likely to return.

More than that, AMP pages are prioritized by search engines. Between two identical pages — one that uses HTML and one that uses the slimmed-down AMP HTML — the AMP version will rank higher up in the search engine results.

This stripped version of HTML shows itself in a few different ways. First, it prioritizes content that needs to be loaded first so that users can begin reading content immediately. For example, the text is going to load before images appear. And to make it even faster, images won’t actually load until the user scrolls to their location on the page. AMP also loads the layout of the page in advance to keep the page from loading more content — and making the page jump around — as the user is trying to engage with the content. Lastly, AMP only allows asynchronous JavaScript to run on its pages instead of waiting for everything to load at once.

Organizations worldwide are realizing the significance of the AMP project. Earlier this month it was announced that AMP was being adopted by Yahoo Japan and two other Chinese search engines as well. Publishers that have already been using AMP for a while have reported  that AMP pages get more on-site time, higher user engagement, and better monetization. Growing support for the project suggests that this young initiative won’t be going anywhere anytime soon.

Object-Based Targeting

Object-Based Targeting

Object-based targeting allows companies to focus the content of an advertisement to match the content posted by a consumer. If you post pictures of dogs, this technology will marry canine-themed advertisements to appear in your social media.

With real-time social media playing such a big role in the lives of consumers, it was only a matter of time before somebody grabbed ahold of the reigns on real-time advertising. Snap Inc. took a big leap last year by patenting a new technology that will change real-time advertisements in a central way. The technology will allow advertisers to target Snapchat users in a uniquely personal way.

Snap Inc.’s object-based targeting will enable advertisers to promote their product based on the content that Snapchat user posts to their account. If a user snaps an image of a new pair of Nikes, they’re likely to see ads for footwear.

Snap Inc. has yet to enable the technology on Snapchat, but it’s expected that the new features will bring in a significant revenue increase and user growth. In fact, they expect to make between $500 million and $1 billion in 2017 — a big jump from the $59 million they made in 2015.

Consumers repeatedly respond more to image-based advertisements than to written content, so object-based targeting offers a way to speak the language of your consumer audience. Behind Facebook, YouTube, and Instagram are the top social media sites. Both of these rely almost completely on visual content. Not only is it more engaging, but visual content makes your advertisement more memorable. Research shows that when people listen to information, they’ll remember 10% of the information three days later. If that information is paired with a relevant image, they’ll remember 65% of the information three days later.

Snapchat’s new feature will mean that advertisements can be targeted even more specifically than they already are. Advertisers will be able to respond to users automatically and instantaneously, virtually serving up a user’s interests on a silver platter.

User-Generated Content (UGC) in your ads

User-Generated Content (UGC) in your ads

User-Generated Content (UGC) can be a useful way to produce exposure. Many customers who use UGC are more likely to trust a recommendation from another person over the actual content being presented. This is because people usually trust other’s experiences. When certain companies try to win customers over with branded content, this can easily lead them away from the product. UGC allows users to create content based on their likes and wants.

Instead of TV, radio commercials, or billboards, UGC allows users to create their own content while sparing expenses of the businesses. Companies won’t always know if these commercials or ads will sell their customers, which is where UGC becomes useful. It becomes more genuine and sincere because the users that are generating content are not being paid to do so, they are simply sharing experiences.

People are generally likely to trust online reviews just as much as ones that could be in-person. UGC is also a way of exposing people to content that may be able to work better than advertisements. Many people in today’s age will click through ads or fast-forward through commercials. On the other hand, if someone recommends you to a certain product or website, you are more likely to see what it has to offer.

User-Generated Content also allows customers to be more active in the decisions business may or may not make. By generating the content to their needs, it allows businesses to note and modify their products and the way they advertise them. UGC leans more towards creating buzz and not simply just trying to sell based on advertisements. It can be seen as companies talking to customers, not just talking at them through these advertisements. Social media is a great place for UGC and has been found very effective at creating this user content.

Sometimes businesses are not the most effective people to sell their products, but customers might be number one. UGC is important because the customers are unbiased, they do not work for the company or get paid by the company, they are simply expressing opinions and feelings based on the products that they use.

If you want to explore options for content in your advertising, contact Colure’s project management team.

Content Distribution

Content Distribution

A successful content distribution strategy utilizes already existing channels such as Twitter, Reddit, or the good old-fashioned email list to promote your content. More importantly, it targets your client demographic and reaches out to them through media that they respond to. There’s hardly any point in putting time into creative Snapchat stories if your client demographic is over the age of 50. You’d be far more likely to make an impact through email.

We spend a lot of time talking about the power of content, and that’s valid. Compelling, engaging storytelling is a huge part of drawing in potential clients. But, you may be wrong if you think a posted article or shared Instagram story will create a new stream of clients. Sharing that valuable content is only half the job; the second half is distributing the content for users to engage with.

5 ways to promote your content:

  • Email subscription lists are vastly underrated. Social media gets all the hype these days, but the reality is email is still hugely effective. Its lack of advertisements and ability to act as a portal to other forms of media means it’s still a huge part of marketing to clients.
  • Influencer marketing relies on social media users with a lofty reputation to promote content for them.
  • Twitter ads are effective because of their conciseness. Their short and sweet nature is attractive to the impatient and hurried consumer.
  • Push notifications offer an immediacy and responsiveness that you just can’t beat. Research shows that they boost engagement by 88%.
  • Facebook dark posts are a fairly untapped medium. In short, they allow you to post multiple advertisements to Facebook, each targeting different audiences, without making your own News Feed look cluttered or spammy.

Millions of tweets, posts, videos, and stories are shared every minute. Being selective about how and when you share is vital to your success. While authentic content is significant to reaching potential clients, the value is moot if no one is seeing it. A distribution strategy gives reach and dynamism to your content.

Genuine storytelling

Genuine storytelling

In the world of memes, tweets, and Snapchat stories, it’s easy to assume that engaging consumers means trimming things down. With an audience that has a shorter attention span than goldfish, slimming down marketing strategies to 160 characters seems like the way to go. But statistics show otherwise: engaging and emotional marketing strategies are far more successful than stereotypical promotional advertisements.

Authentic storytelling gives your brand personality. It allows your audience to connect with the company in a way that stands out among the fast-food style content that floods users’ Facebook feeds. This might be through longer-form blog posts, video production, or audio postcards. But the bottom line is that authentic storytelling focuses on developing a human connection. It sells your product or service with discretion, emotion, and relatability.

Tips for authentic storytelling:

  • Use sensory words. Amazingly, your brain cannot tell the difference between what is real and what is imaginary. Smelling coffee and reading about coffee trigger the exact same reaction in your brain. By using sensory details, you create a memorable story that humanizes your brand.
  • Use emotion to your advantage. Research shows that emotionally engaging marketing messages are twice as successful as promotional advertisements. Perhaps one of the best examples of this is Apple’s 2016 holiday commercial.
  • Know your audience and what they value. You wouldn’t talk to your boss in the same way that you would talk to your brother. Similarly, you have to understand your audience before you can have a conversation with them.
  • Be genuine. Numbers, formulas, statistics—it’s easy to get lost in these things. Developing a relatable story that’s organic and fresh will engage consumers in a way that standard promotional marketing just can’t live up to.

This unconventional strategy brings personality and energy to your brand. It gives your company a distinct voice in the industry, actionability to move your brand forward, and deeper insight into the values of your customers. Building these connections with your audience allows you to grow customer loyalty through common interests, beliefs, and standards. It starts a conversation, engaging consumers in a new and vibrant way.

Set your mobile marketing strategy on fire with these marketing tips

Set your mobile marketing strategy on fire with these marketing tips

Guest Blogger Joel Lee us with his insight into mobile marketing strategy:

When you want to set your mobile marketing strategy on fire, you have to understand your audience. You have access to your customers in an instant through the use of SMS mobile marketing. This is a powerful tool, once you learn how to unleash this power your marketing efforts will show significant results. Whether your business is small and just getting started, or you have numerous locations, you can develop a mobile marketing strategy that reaches customers and boosts sales both online and in person.

Your Opt-In Texting Campaign

You need to develop an opt-in campaign that allows you to send marketing text messages to your customer base. Customers sign up, either in store, through a text, or through email. Once they opt-in, you are allowed to send text messages. The messages must contain language that makes it clear how to stop receiving messages to comply with regulations. You can send customers texts about time-limited deals, send links to your blog content, and offer insider information to your business through text messages.

Make Sure Your Website is Ready for Mobile Use

How your website is designed matters. Optimizing your website for use on mobile devices is essential when you are trying to improve your mobile marketing strategy. There’s no point of getting customers to visit your website if it isn’t easy to navigate on a mobile device.

Develop an App for Your Business

Smartphone users love apps when it comes to interacting with a business. For example, opening up a Dunkin Donuts app, the customer can drive up to the window, order a coffee, and then pay just by having the app on their phone scanned. This makes purchases for the consumer easier using their mobile devices. It takes time, effort and money to develop an app for your business, but the payout is worth it.

Allow Shoppers to Pay With Mobile Devices

When you make paying for your goods and services easier on your customers, they aren’t going to go somewhere else to make the same purchase. This means you need to set up a way to accept mobile payments. This is done by finding a payment processor that can accept payments on behalf of your business for a nominal fee. Look around to find the right provider for your specific needs.

Engage on Social Media Platforms

When you want your mobile marketing strategy to work, you have to engage on social media. Facebook, the number one social media platform, offers businesses a variety of tools to engage with potential customers. You will need to build up a base of followers, but also provide relevant content to your followers. Whether you create links to your blog, or you have great deals you want to share, they won’t mean anything if the posts aren’t seen by anyone. To engage your customer base, ask thought provoking questions, reply to all comments, and be mindful of what you share on a daily basis. Keep changing up your strategies and try different deals to see what works.

Author Biography:

Joel Lee

Joel Lee is the SEO marketing specialist at Trumpia, a mobile content delivery service that allows users to customize their coordinated marketing efforts by interconnecting and optimizing all digital platforms.

Authority and Reputation Positioning

Authority and Reputation Positioning

Establishing yourself as an authority within your industry allows you to pave the way for industry developments, rather than following in others’ footsteps. At one point, the leading industry authority may have been the business with the biggest ad budget. A prospective customer 30 years ago may have flipped through the yellow pages and settled with the first listed company. With the rise of the Internet, it’s become increasingly difficult to create customer trust and loyalty.

An industry authority holds a unique type of responsibility that exceeds simply having expert knowledge. Their wisdom is specialized and personalized, allowing them to make decisions to move the industry in a specific direction.

Being an authority in your industry gives you credibility.

According to Zipf’s Law, consumers’ verbalized preference of a brand directly correlates with their actual buying habits. They’ll intentionally narrow their possible choices of a brand until there are a couple preferred products. In other words, the companies which have established enough rapport will be the competitors who remain. Lesser known brands will no longer be the choice of consumers. If your company is the one they think of when they think of that industry, it will be the one that customers continue to go to.

Developing this trust is vital because it turns one-time customers into lifetime customers. Loyalty creates shorter sales cycles by reducing any doubt or worry potential clients may have about working with you, and develops long-term relationships that develop a consistent revenue stream. In essence, authority leads to brand recognition, and in turn, profitability.

There a few steps you can take to becoming an authority in your industry:

  • Develop a specialization. Companies that have a specific niche focus have a specific client focus. Specialization allows you to personally cater to clients.
  • Choose the right channels of communication. Understanding the demographic of your audience will allow you to better know where they’re getting their information from and develop a relationship with them. What social media sites do they use most? Do they respond better to videos or images?
  • Understand what your clients value. Knowing the age of your target audience is one thing, but understanding their behavior is just as important. Creating a psychographic profile your audience will help you provide a product or service that they value.
  • Don’t be afraid to take risks. As an authority, you’re not following the status quo. You’re setting it, allowing others in your industry to follow your lead.
  • Address industry changes openly. Be innovative; being an authority in your industry isn’t going to come from doing what every other company is doing.

Studies have shown time and time again that when bombarded with choices, customers will go with the product brand they’re familiar with. In the same way that a customer in a grocery store will pick up the Heinz ketchup bottle because they recognize the brand, your customers will rely on the authority in your industry. Developing trust and establishing yourself as an authority is key to building customer loyalty.

Push Notifications, How They Drive Engagement in Mobile Apps

Push Notifications, How They Drive Engagement in Mobile Apps

An ever-growing mobile audience is challenging the mechanisms needed for marketers to interact with the audience’s fluid movement. Desktop Marketing finds itself struggling to keep up with the quick pace and instantaneous engagement on mobile devices. Despite the statistic that desktop still accounts for 42% of internet time. Web push notifications, also known as browser push notifications, are a new channel of marketing that brings the personalization of the mobile medium to the desktop.

Web push notifications are pop-up messages from a website that, when clicked, send the user to a specific link (for example, a new blog post). They’re not the same thing as web notifications, which are active only on an open web page. Instead, web push acts much like mobile application notifications, which are initiated only when the user gives permission to receive them. After the user gives permission, the company can send push notifications at any time, even if the website isn’t open in the browser.

A clean example of this is when a newspaper can notify its readers about the content of the most recently posted story. This immediate interaction helps to provide additional context to the story at hand.

Unlike the more common medium of email marketing, web push allows websites to engage users without having their contact information. Users are more likely to opt-in to the push notifications because they’re generally less invasive and make it easier to unsubscribe. Research has shown that less than 10% of users who opt-in for web push notifications unsubscribe within a year. This is despite the ease of opting out.

These are not the only benefits to using web push notifications:

  • Web push notifications deliver immediately to users, eliminating the possibility of being sent to a spam folder, like email.
  • Web push notifications have conversion rates 30 times that of email.
  • Push notifications are less content-heavy (generally between 40-120 characters) and better appeal to the shortened attention span of the consumer audience.
  • Web push offers the benefit of mobile app push notifications without investing money in developing an app.

Web push is supported by Safari 7.0.3, Chrome 42, and Mozilla Firefox. The channel continues to grow, pushing email marketing to the wayside and offering companies a more direct and concise avenue of communication with consumers. While there is yet to be much research on the direct success rate of websites using web push notifications, it is expected that it will be close to that of push notifications in mobile apps, which boost engagement by a notable 88%.

Web push notifications allow for a low-profile and noninvasive way to communicate with customers. Its low cost makes it a great investment for small and medium-sized businesses, so we can expect it to be on the uprise within the coming years.

Bluetooth Low-Energy (BLE) Beacons Are Making Mobile Apps Smarter

Bluetooth Low-Energy (BLE) Beacons Are Making Mobile Apps Smarter

Advertisements today can be overwhelming to consumers. Especially in the last decade as advertising has come to focus upon online consumerism, customers are constantly bombarded with popups for the latest and greatest products. The negative response to this shift in marketing has led to a need for innovative and unique technologies that avoid overwhelming consumers while still reaching an audience. Indoor location technologies, such as Bluetooth Low-Energy (BLE) Beacons, is one of these innovative designs.

What are BLE Beacons?

Bluetooth Beacons are wireless devices that draw attention to a specific location, within a finite space. A clear example of a beacon is a lighthouse: its light draws attention from offshore ships, letting the ships know their distance from the lighthouse and the shore. Bluetooth Beacons do the same thing in a virtual environment, allowing brick-and-mortar businesses to send out signals to mobile devices in the immediate area.

Bluetooth Low-Energy Beacons, also known as Bluetooth 4.0, are just as their name suggests. They do the same thing in practice while maintaining low energy consumption.

How do BLE Beacons work?

The wireless device draws attention to its location by periodically putting out a radio signal. This radio signal consists of a small packet of data, usually advertisements. A beacon at a sports store, for example, might periodically send signals for current deals on hiking boots. Compatible mobile devices within close proximity to the beacon (usually about 100 meters) would then receive those advertisements, triggering applications to prompt responses like push messages or actions.

Why use a BLE Beacon?

Bluetooth Beacons, in general, allow businesses to deliver highly contextualized and personalized advertisements to their customers. Unlike other indoor location technologies such as GPS and NFC, Beacons are hyper-localized and specified for indoor environments. This means that the customer isn’t going to get advertisements for every store in the mall, but they also don’t need to be standing directly next to a product to receive an advertisement.

BLE Beacons also cost 60-80% cheaper than classic Bluetooth Beacons (although classic Bluetooth is recommended for more complex applications). Their low-energy consumption allows them to last much longer than the classic Bluetooth Beacon. The BLE Beacon stays in sleep mode unless it is actively configuring a connection, so it can last up to 3 years on one coin-cell sized battery.

Who benefits from using BLE Beacons?

Both Classic Bluetooth and BLE Beacons can be beneficial to a company. Classic Bluetooth can handle larger amounts of data, but BLE Beacons are ideal for transmitting advertisements to applications that periodically use small amounts of data. This, in addition to their low-energy consumption and cheaper cost, means that small businesses may benefit from using a BLE model over classic Bluetooth location technology.

The value of in-store retail sales influenced by beacon technology increased by $40 million between 2015 and 2016. The benefit of being able to personalize advertisements to customers continues to appeal to businesses, and it’s expected that 4.5 million beacons will be active by 2018.

Top NYC Tech Conferences in 2017

Top NYC Tech Conferences in 2017

New York City is a massive hub for the technology and marketing industries. As home to so many successful companies, the Big Apple is the natural gathering spot for some of the biggest tech industry shows and conferences. 2017 is bound to be another dynamic year for the digital advertising industry. Here are the shows you may want to visit this year:

Top 5 Tech Shows in NYC for 2017:

  • Industry Preview — January 18-19. Industry Preview prepares digital marketing professionals for marketing technology in 2017. Senior executives from companies including Google and Facebook offer insight into upcoming changes and how to use their platforms to benefit your business through online marketing strategies.
  • Social Media Week — February 27-March 3. You won’t want to miss this week chock full of education and networking. Social Media Week will cover everything from content marketing to data and analytics. Get up to date on the latest social media trends and learn to use them to benefit your business. Industry leaders will share strategies to use technology and digital marketing to grow your company.
  • Digital Strategy Innovation Summit — March 21-22. This conference focusing on digital marketing strategies features senior executives from companies ahead of the curve in technology and marketing. Attendees will learn about optimizing digital platforms for businesses and using digital strategies to build trust with consumers.
  • Search Marketing Expo /SMX – East — October 24-26. This digital marketing conference will dig deep into Search Engine Optimization and Search Engine Marketing strategies. Sessions vary from introductory lessons for those new to SEO to advanced discussions for those familiar with the lingo. This conference will teach you all you need to know about how to use SEM to benefit your business.
  • New York Business Expo & Conference — November 10. This annual business conference is geared toward small businesses. Attendees will have the opportunity to network with other small business owners and gain in-depth training and knowledge. Education and teaching will focus on sales, marketing, financing, social media strategies, and businesses startup and growth. This event designed for small and mid-size businesses will offer the perfect strategies to jumpstart your business in 2017.

Whether you’re looking for an overview of the top digital marketing trends or an in-depth education on SEO, New York City is the place to find it. These top conferences offer an excellent way to learn from the best in the industry and connect with other professionals in marketing and technology.

What is Influencer Marketing?

What is Influencer Marketing?

The emphasis of digital marketing has continually shifted over the past three decades. For the last few years, our industry has been consumed by content marketing. Now, a marketing shift toward influencer marketing has grasped our collective attention. The product or service is falling subordinate to the salesman’s sales-pitch.

Influencer marketing relies on the individual’s popularity or reputation to draw market share to a company’s bottom line. A person’s online persona can sway the choice of thousands of followers in an instant. Their popularity enforces the value of the product, encouraging followers and fans to buy the product. If a consumer finds the influencer enticing, often all that is needed is a simple Tweet to bend a market.

The rise in social media has created a far stronger illusion of intimacy between big names and average people. Instead of relying on traditional media, consumers can go directly to a politician’s Facebook page, or see pictures of a celebrity’s child on Instagram. This direct connection between influencer and follower deceives the follower to trust an influencer in the same way that they might trust a friend or family member. Influencer marketing offers a new type of digital and mobile advertisement that appears far more organic and natural.

Goals when engaging influence marketers:

  • Plan in advance. The use of influencers requires research and focus. A scattered, shotgun approach to marketing runs contrary to the use of influencers.
  • Be strategic in your selection of individuals. Each influencer has a specific audience that follows specific individuals. Each audience has its own habits and tastes. Select a palette of influencers to facilitate your goals.
  • Allow the influencer to use his or her own voice. Influencers have a following because of their brand; they speak with their own voice. This is why you hire them. Let them do their job.

Influencer marketing allows the company to step deeply into the consumer’s circle of trust. In the same way that we are more likely to listen to a good friend, consumers rely on social media to construct their reality. As marketers take hold of this opportunity, consumers become less hostile and more accepting of endorsement by influences.

If you want guidance selecting the elements of you next marketing campaign, contact Colure’s advisory team.

Big Data Analyitics

Big Data Analyitics

The recent digital explosion has not just been limited to devices and mobile applications. The analysis of large sets of digital data is now more important than ever. The growth and practicality of digital analytics in recent years has made it more accessible for companies to take the leap into data mining.

Big data analytics allows you to assess large sets of raw data to reveal patterns, trends, unknown correlations, industry trends, consumer preferences and other valuable sets of information. You can take that valuable information and use if to generate new revenue, better service, and improved efficiency. Big data is very important because it can give companies the edge they need to give them a leg up on the competition. Leveraging data-driven strategies will lead to increased competition and innovation.

With Big Data, companies can acquire more in-depth knowledge about how their business operates, which in return can lead to improved performance and decision making. If you want to know the quantity sold of a particular product or service, you can track that with big data. If you want to know which products did not perform well you can track that with big data. If you want to the particular demographic of who bought your product or service, you can track that with big data. The possibilities are becoming endless. Amazon has been using big data to take their business to the next level.

The online retailer has been using big data to extract large amounts of data on consumer names, addresses, payments, and search inquiries. They also use this information to improve customer relations. Netflix has also used data analytics to find ways to improve their entertainment streaming service. They have an abundance of data that they use to provide insight when it comes to analyzing the viewing behavior of their subscribers giving them information n what content they should pursue and in which markets, both domestically and internationally.

To get ahead of the competition you have to understand where you are as a company and know how your company stacks up against the industry leaders. Big data analysis gives companies that opportunity to close that gap and create leverage for themselves. Big data, provides insight your market, your clients, and yourself.

Live streaming video

Live streaming video

One of the fasting growing video sharing innovations is through the live streaming of real events. Live streaming is the new kid on the block giving viewers the opportunity to see videos over the internet in real-time, and the chance to engage with brands in an authentic and transparent way. It is becoming evident that people want live content in real-time, but is live streaming a sustainable business practice that is here to stay? 

Video marketing is now most beneficial way to promote your services on the web and live streaming is just a better way for brands to develop more interactive marketing campaigns. It is less expensive than traditional video marketing. All you need is a mobile phone and someone interesting enough to captivate an audience. It will be interesting to see if the cost effectiveness allows live streaming to usurp traditional video marketing, similar to the way reality TV began to overtake traditional studio-produced shows. People want to know what’s going on with their favorite people and brands. They don’t want a choreographed routine. They want something that is transparent.

Businesses are learning to expand their reach with live streaming. Companies are shelling out large amounts of dough to launch campaigns through live streaming. The titans of social media such as Twitter, Facebook, Snapchat, & YouTube have all been investing in efforts to enhance their streaming platforms, but other companies are starting to join in and grab a slice of the pie. Target sponsored the first-ever live streaming of a music video, which garnered over 25 million views during the commercial break at the Grammys. This turned out to be a massive success.

While live-streaming indeed provides certain advantages to communications, it still presents several risks. Not all projects will pan out. People are used to watching content when they have the chance, but live streaming places the viewer in the hands of the streamer. Gathering feedback is often an extra step that is often not engaged to measure the effectiveness of a streamed event. Live streaming is proving to be attractive; it should be part of our mobile lexicon for some time.

Consumer-Generated Content

Consumer-Generated Content

There is probably no greater assurance in life than human testimony. Seeing someone providing support for a product or service you’re considering may be all you need to make a final purchase decision. If you take a look around, user-generated content is everywhere. Content created by actual consumers is becoming the go-to method to increase customer loyalty. The first-person narrative is quickly becoming a primary marketing channel.

This technique, coupled with the growth and effectiveness of social media interaction, is a deadly combination. This method gives businesses the ability to pass the brand-building responsibilities to the consumer. The purchase cycle begins with the customer and ends with another client. Why create external content when original user-generated content is available?

This new advantage leans on the customer’s interest to hear more views of people who were once in their position. The direction selected by those and have had a positive outcome with a particular product or service.

The more convincing a user can be in their first-person content, the more enriching the experience will be for the customer who is receiving that message. Satisfaction can come from of a picture filled with joy & commitment, a story with an excellent description, or an experience filled with uncontrollable emotion. Comfort can come in many forms, as long as it is a testimony that inspires your users to investigate an innocent way to brand your business.Close to 60% of retailers and 61% of brands are using consumer generated content in their social media campaigns. The most efficient campaigns focus on these five principles:

  • They concentrate on the basics
  • They stay in it for the long run
  • They listen to the customer
  • They let the customers share their story
  • They allow everyone to be a stakeholder

86% of millennials say that user-generated content is a good indication of the quality of a brand. Let’s help each other and share the experience.

If you need guidance to cross that bridge from one customer to the next, contact our Development Team.

Mobile App Marketing With Indexing & Deep-linking

Mobile App Marketing With Indexing & Deep-linking

Mobile search has been transformed from a simple search of the Internet’s content to an index that includes downloadable mobile applications into the results. The evolution is called mobile app indexing. Although Google introduced app indexing in 2013, businesses are only now realizing the advantages it produces. The benefits of app indexing do not only pertain to businesses, but to the entire marketplace, especially mobile users. As the awareness and understanding of app indexing increases, the installation of apps by businesses and users will skyrocket.

In prior years, the results of a Google search (via a mobile device) would primarily be a list of recommended website links. Due to the introduction of app indexing, the results will now include suggested applications pertaining to the search terms. Just as users can click on and connect to a web page link, users can also launch the app directly from the results page if that app has been installed on the device prior to the search. However, if the app is not downloaded onto the device, there will be an option to install the app to receive the desired content. This addition opens up a whole new and innovative way of mobile searching.

If your business does not have an app, it may be smart to adopt one, if you have a valid need. If your business does have an app, make indexing a priority. Since the majority of businesses have not yet adopted app indexing, this act will immediately set you apart from the competition. Now is the best time to take advantage of the numerous opportunities and benefits mobile app indexing will generate for your business. Advantages of app indexing include an increase in customer loyalty, app installations, and user traffic. Additionally, your business will become more visible to the eye of the user through the presence of the app on the results page.

For mobile users, app indexing has created an improved and advanced search experience. The indexing of both websites and apps broadens search results. The expansion of search potential will result in an increase in the amount of useful information that can be utilized by the mobile user. Not only a development in marketing for businesses, app indexing is also a way for mobile users to access information more effectively and efficiently. To help you define your mobile app indexing experience, contact Colure’s project management team. 

Exploring the consumer purchasing journey

Exploring the consumer purchasing journey

The traditional purchase decision process has been transformed into the new buying decision journey. What used to be a narrow funnel of steps taken by the customer to reach an investment decision, has evolved into a circular path that takes into account diverse consumer experiences. The purchase decision journey has been compressed, but this compression does not mean that the trip is now simpler. In fact, it means just the opposite due to today’s technology that has evolved within the purchasing cycle. It is a series of consumer experiences, without a defined beginning or endpoint.

The purchase decision journey described by McKinsey begins with consideration, followed by evaluation, then enters the continuous cycle, also known as the loyalty loop. The components of the circuit include the purchase, experience, advocacy, and the bond, which will lead back to the acquisition. The cycle will repeat in a never ending circle, until the consumer leaves. A marketer’s goal is to lock the customer into the loyalty loop. To do this, marketers have to forget about traditional strategies and now must proactively personalize the consumer’s next step in the purchase decision journey.

The mission has changed for consumers and companies. For consumers, McKinsey proposes that the systematic narrowing of the initial consideration set no longer occurs. This is a result of businesses taking advantage of the purchase decision journey. Many companies who understand the buying decision journey have eliminated the steps of consideration and evaluation that consumers would typically undergo. Marketers can optimize competitive advantage by using automation, proactive personalization, and contextual interaction throughout the journey to create and maintain loyal customers.

Advertising and promotion alone cannot suffice with the recent purchase decision journey in existence. To reach success, companies must come to this realization and work toward innovation. As the presence and utilization of marketing, media expands, companies’ approaches must change to reach the consumer before the journey begins. The efforts of marketers do not stop there; it is necessary for them to continue to engage with the customer throughout the cycle to create a personalized experience.

Lastly, communication has shifted into a conversation. Originally, marketers were the sole communicators and consumers were the receivers. A relationship between marketer and consumer has now formed because of the presence of two-way conversation that replaced one-way communication.

The path of the consumer purchase decision is no longer a process that comes to an end. Rather, it is an endless journey. Where the buyer steps on or steps off is unknown. What is known is that the marketer can no longer take the consumer for granted.

Chicago Cubs win the 2016 World Series!

Chicago Cubs win the 2016 World Series!

Tonight, magic was made.

A 108-year drought was washed away following a 17-minute rain delay Wednesday night when the Chicago Cubs won the 2016 World Series. For generations, Cubs fans have fought bitterly over who was the best. In the end, their love of the game and the passion it drives was rewarded with a storybook ending.

It was a fairytale story – 108 years in the making. Seven games in the series. Two teams were staunchly fighting to end their post-season loss records. The tension was incredible! Game Seven matched at 6-6 is forced into extra innings. If that wasn’t enough, the rain stretched the season out just a few minutes longer.

Whether you support either the Cleveland Indians or the Chicago Cubs, the folks who saw the game will admit that they watched sports history in the making. Lovers of baseball will talk about this series for another 108 years. It’s a safe guess that almost every baseball fan will remember exactly where they were when they finally saw the Chicago Cubs win the World Series.

New York will always give Chi-town a friendly-spirited run for their money, but for now, the Chicago Cubs have earned our Kudos and support! Congratulations to the Cubbies. Great job!

Virtual Reality meets your world

Virtual Reality meets your world

The future is now. The once faint dream of experiencing life in an altered dimension is now within the grasp of our fingertips with Virtual Reality (VR) technology. 2016 appears to be the year virtual reality devices are set to take off, with an expected surge of devices ready to hit the mainstream. The technology is familiar, having been around for decades, but now the integration of the technology with gaming, social, and mobile platforms has the technology heating up. Companies like Samsung, Sony, Google, and Oculus are vying for market share with their renditions of virtual-reality enabling devices.

 At the forefront of the technology sits the Oculus Rift, the headset that started this new wave of deceives diving into alternate dimensions. The high-tech headset plugs right into your computer’s DVI and USB ports. The Rift tracks your head movements projecting 3-Dimensional imagery onto its screens at a 2160 x 1200 resolution. Then there’s the HTC Vive, which has a chance to usurp the Rift, with its 70 sensors that offer full range head tracking, minus the motion sickness. You might need to install motion sensors around your house, but it’s worth considering.

The options are plentiful. There is the PlayStation VR, the Razor OSVR, & the Microsoft Hololens just to name a few, but the most interesting VR device may turn out to be the Google’s interpretation, known as the Google Cardboard. Yes, the VR headset is called the Google Cardboard because it is made out of cardboard. A bold idea, but it is a true testament to the wonders of the smartphone with the mobile device having the ability to tap into the VR market. Apparently, your smartphone is all you need if you desire that out-of-body experience. All of the necessary gyroscopic sensors and positioning systems to track your head movements are already in your smartphone.

The virtual reality market is diverse, competitive, and pricey. While some devices may appear to have an advantage, there’s no telling how decisive that advantage may be. What you can expect is stiff competition. These high-powered devices will have a bevy of options when it comes to games. Developers will be working overtime to create games that maximize the experience of the VR devices. You can expect to be visually impressed with better camera options, and you can expect unlimited potential to use the device beyond the confines of your living room. With the technology ready to be release you have to sit back and ask yourselves this question. Will this just be a trend or will virtual reality be a mainstay & pioneer of a new breed of technology for generations to come?

National Cyber Security Awareness Month

National Cyber Security Awareness Month

Cyber security is critical to your business. No matter your endeavor, the safety of your data is central to your success and security. At the heart of every business are passwords, financial transactions, employee data, and a host of other digital concerns. The protection you extend to this data is critical to your success.

October is National Cyber Security Awareness Month, organized by a joint effort between the U.S. Department of Homeland Security and the National Cyber Security Alliance. This alliance between private industry and the U.S. Government is celebrating its 13th year helping you protect your data.

Take a few moments to explore the issue of cyber security. StaySafeOnline.org coordinates many efforts to protect the digital concerns of individuals, small businesses, and large corporations. Simply put – if you have a computer, you are at risk. Anyone anywhere can be hacked. This group has created an extended list of free tools and resources for everyone to help define their individual risk assessment. Here is a technology checklist for your business’s cyber concerns. Examine your company’s digital resources, to become #CyberAware of your network’s security status.

The National Cyber Security Alliance has listed an extended series of events taking place around the globe during the month of October to discuss various aspects of cyber-security. Some of these events are virtual; others are physical. Take a look at this list to see if there are any events in your area that you may be able to attend.

We often use this space to discuss advertising or tech developments. This week, we felt we’d explore an issue that helps to define our security, our independence, and our freedom in the marketplace. If you cannot specifically define the security status of your system, you may not be aware of the actual nature of your exposure.

 

Lingoji – Culturally Based Emojis

Lingoji – Culturally Based Emojis

Get ready to express yourself with Lingoji – the revolutionary new emoji app dedicated to worldwide, cultural diversity. We’re bringing a shared cultural context to the digital world. Lingoji has opened an entirely new way to communicate to those close to you.

Lingoji’s point of distinction is the engagement of local artists. The development team is integrating artists from cultures all across the globe. Here, they create culturally authentic art, specific to each country and culture. Lingoji is the first of its kind. The app provides a wide array of emoji sets, each custom-tailored to a single country and culture. Users can easily choose the artwork set that best expresses the thoughts and feelings of themselves, their friends, and their families.

Emojis have firmly established themselves in the footprint of digital communication. From quickly expressing brief feelings, to being used to form larger, more complex thoughts, emojis now saturate our media. Historically, emojis have represented a single, broad point of view.

Why settle for a form of communication that can’t adequately express your culture? There are differences between cultures regarding how an emoji may be interpreted.

Lingoji combines lingo and emojis to create culturally-specific, sticker-sized icons. These can be used to convey humor, context, tone, or even complex expressions and emotions. Available for just $1.99, each of these emojis sets can be easily accessed from the keyboard of a mobile device.

Lingoji’s development team has created accurate, culturally-based images that contain both traditional and current idioms. Lingoji currently supports a total of four Caribbean countries: Haiti, the Dominican Republic, Jamaica, and Puerto Rico. From there, Lingoji will be expanding steadily into other nations. Currently, teams are currently developing artwork from the Philippines!

Lingoji gives users the opportunity to get relevant images on their phones with ease. Rather than getting a large number of emojis to choose from all at once, users can select a tailored, customized emoji set to express specific ideas and emotions.

These culture-based emoji catalogs provide a common language between individuals in distinct cultures and regions, thereby making it easier for them to communicate with their community. Widespread usage of these emojis will eventually highlight a variety of cultures around the world that are not currently represented.

As a Caribbean native, Lingoji’s co-founder Patrice Gervais developed a love of other cultures while working in New York for Colure Media. Patrice and his co-founders David-Georges Renaud, and Gerald Brun have all worked to create a highly unique tool. This visual story-telling palette is designed for our diverse, modern cultures.

First developed and popularized in Japan, emojis have designed to be fairly universal. Traditionally, this limits emojis to fairly general usage, which may not include niche cultures. Foods, animals, and expressions that exist in many cultures are often excluded from the emoji keyboard.

Lingoji is currently available at both the Google Play and Apple iTunes stores. For questions or feedback, the Lingoji team can be reached through their email address at lingojiapps@gmail.com.