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Top NYC Tech Conferences in 2017

Top NYC Tech Conferences in 2017

New York City is a massive hub for the technology and marketing industries. As home to so many successful companies, the Big Apple is the natural gathering spot for some of the biggest tech industry shows and conferences. 2017 is bound to be another dynamic year for the digital advertising industry. Here are the shows you may want to visit this year:

Top 5 Tech Shows in NYC for 2017:

  • Industry Preview — January 18-19. Industry Preview prepares digital marketing professionals for marketing technology in 2017. Senior executives from companies including Google and Facebook offer insight into upcoming changes and how to use their platforms to benefit your business through online marketing strategies.
  • Social Media Week — February 27-March 3. You won’t want to miss this week chock full of education and networking. Social Media Week will cover everything from content marketing to data and analytics. Get up to date on the latest social media trends and learn to use them to benefit your business. Industry leaders will share strategies to use technology and digital marketing to grow your company.
  • Digital Strategy Innovation Summit — March 21-22. This conference focusing on digital marketing strategies features senior executives from companies ahead of the curve in technology and marketing. Attendees will learn about optimizing digital platforms for businesses and using digital strategies to build trust with consumers.
  • Search Marketing Expo /SMX – East — October 24-26. This digital marketing conference will dig deep into Search Engine Optimization and Search Engine Marketing strategies. Sessions vary from introductory lessons for those new to SEO to advanced discussions for those familiar with the lingo. This conference will teach you all you need to know about how to use SEM to benefit your business.
  • New York Business Expo & Conference — November 10. This annual business conference is geared toward small businesses. Attendees will have the opportunity to network with other small business owners and gain in-depth training and knowledge. Education and teaching will focus on sales, marketing, financing, social media strategies, and businesses startup and growth. This event designed for small and mid-size businesses will offer the perfect strategies to jumpstart your business in 2017.

Whether you’re looking for an overview of the top digital marketing trends or an in-depth education on SEO, New York City is the place to find it. These top conferences offer an excellent way to learn from the best in the industry and connect with other professionals in marketing and technology.

Chicago Cubs win the 2016 World Series!

Chicago Cubs win the 2016 World Series!

Tonight, magic was made.

A 108-year drought was washed away following a 17-minute rain delay Wednesday night when the Chicago Cubs won the 2016 World Series. For generations, Cubs fans have fought bitterly over who was the best. In the end, their love of the game and the passion it drives was rewarded with a storybook ending.

It was a fairytale story – 108 years in the making. Seven games in the series. Two teams were staunchly fighting to end their post-season loss records. The tension was incredible! Game Seven matched at 6-6 is forced into extra innings. If that wasn’t enough, the rain stretched the season out just a few minutes longer.

Whether you support either the Cleveland Indians or the Chicago Cubs, the folks who saw the game will admit that they watched sports history in the making. Lovers of baseball will talk about this series for another 108 years. It’s a safe guess that almost every baseball fan will remember exactly where they were when they finally saw the Chicago Cubs win the World Series.

New York will always give Chi-town a friendly-spirited run for their money, but for now, the Chicago Cubs have earned our Kudos and support! Congratulations to the Cubbies. Great job!

Advertising and the Olympic Games

Advertising and the Olympic Games

The 2016 Olympic Games are upon us. This year, Rio de Janeiro plays host to the world’s finest athletes. They have converged upon Brazil to discover who is the best-of-the-best. While this venue remains the largest stage for national pride, corporations have established a long history using these games to highlight their dominance in the advertising marketplace.

The history of these games date back as far as 776 BC, but the first modern Olympics were held in 1896 AD, appropriately in Athens, Greece. There, we saw the Olympic Games generating revenue through advertising for the first time.

Traditionally, the rules surrounding the relationship between athletes and advertisers were quite tight. During the Rio Olympic Games, the International Olympic Committee (IOC) has provided more breathing room for advertisers. As a result of the negative feedback from athletes, regarding the advertising restrictions during the 2012 London Olympic Games, the IOC revised the restrictions contained in IOC Rule 40 of the Olympic Charter.

According to Rule 40, “except as permitted by the IOC Executive Board, no competitor, coach, trainer, or official who participates in the Olympic Games may allow his person, name, picture, or sports performances to be used for advertising purposes during the Olympic Games”. The rule was established to prevent over-commercialization, protect official Olympic sponsors, and focus on the athletes performances, not ads. Under Rule 40, only official sponsors had complete ownership of advertising during the Games. In addition, athletes were banned from tweeting or publicly mentioning their unofficial sponsors.

The Rule 40 revision still bars athletes from posting about their sponsors but allows unofficial sponsors to feature their sponsored athletes in ad campaigns during the Games. However, the ads cannot mention Olympic terminology. These terms include Olympics, Rio, summer, medal, victory, gold/silver/bronze, and performance.

Yet to qualify for these changes, U.S. athletes and unofficial sponsors had to submit waivers to the United States Olympic Committee by January 2016. In addition, the ads must have been in-market by March 27, 2016; for unofficial sponsors, this can be a problem. In order to stay relevant to the Games, those campaigns had to start in March and keep circulating until August. That can get extremely costly for brands, especially for small businesses.

Big corporations, like McDonald’s, Samsung, and Visa are all Rio official sponsors. These official sponsorships can cost as much as $200 million. This limited list of big brand sponsorships hold contracts with a select, few Olympians. The restrictions imposed by Rule 40 may do damage to the lesser-known athletes who don’t have as much recognition as other competitors.

During the Olympics, athletes tend to be at their earnings peak. Without being able to fully leverage their Olympian status, athletes cannot financially capitalize upon their global publicity. The Rule 40 change has allowed athletes and sponsors to think creatively on how to market themselves in ways that comply with the restrictions.

Under Armour, an unofficial sponsor, sponsors 250 Olympic athletes. The brand created a widely circulated ad with Michael Phelps that has been airing throughout the Olympics. The ad revolves around Phelps swimming to a song with the lyrics “the last goodbye”. The ad alludes to Phelps last Olympics while promoting the Under Armour brand. With Phelps’ Olympic prominence, it doesn’t matter that the ad is not an Olympic sponsored ad. The ad exudes Olympic undertones.

Although official sponsorships can use the Olympic ring logo and terminology, if an ad has a prominent Olympian people will think of the Olympics. Now that unofficial sponsors can now run ads with Olympians during the Olympic Games, the value of official sponsors may be devalued. With everyone on a more evenly leveled playing field, each marketing campaign fiercely competes to capture the consumers’ attention.

Top Tech Conferences in New York City during 2016

Top Tech Conferences in New York City during 2016

As the forum for culture and innovation, New York City is the destination for all technology enthusiasts and professionals alike. Every year this bustling city hosts some of the country’s best tech and digital conferences. 2016 is definitely not an exception. If your interests span content marketing to all things digital, we have narrowed the endless list of conferences down to five diverse and spectacular tech shows you surely do not want to miss.

Five outstanding tech conferences in NYC for 2016:

Digimarcon: East – May 12-13

Held at the Crowne Plaza Times Square Manhattan, Digimarcon is the conference for digital marketers. With discussion topics spanning Content Strategy, Mobile Marketing, Targeting & Optimization, and so much more, Digimarcon is the tech show for attendees who want to develop better digital and overall business strategies.

Advertising Week – September 26-30

Spanning four days with over 95,000 attendees, Advertising Week is designed for Marketing and Advertising professionals with seminars and workshops drawing from all media industries – including technology, start-up, and agency communities. The gathering is an immersive experience in venues covering four city blocks, including The Times Center, NASDAQ, and Thomson Reuters. Featured speakers range from Warby Parker CEO, Neil Blumenthal, to Hip Hop artist Big Sean.

Ad:Tech New York – November 2-3

Headlined as the “event for modern marketing and media”, Ad:Tech is aimed towards a wide range of attendees. Located at The Javits Center, the conference gathers talent from the marketing, technology, and media communities. It brings them together to provide opportunities to share ideas and build strong relationships in the industry.

New York Business Expo and Conference – November 10

As the LARGEST business conference on the Northeast, the New York Business Expo and Conference is the perfect show for small to mid-size businesses looking to expand their networks. Sessions include essential topics such as Sales & Marketing, Social Media, Entrepreneurship, and more. The conference is located at The Javits Center in Manhattan.

Fast Company Innovation Festival – November 9-13

If you are looking for more than just tech talk and want an overall incredible gathering, Fast Company Innovation Festival is where you want to be. Over the span of three days all over New York City, the festival showcases the best innovations in business, design, entertainment, and technology. Innovation Festival was designed with creativity as its focus and features speakers in fields such as Music, Media, and of course, Technology.

Located right in New York City, these events are excellent opportunities to build a bigger network for your business and open many doors. There are always opportunities out there – you just have to go grab them! When you make it to the Big Apple, be sure to explore our home town, one of the greatest cities on earth! Happy 2016 everyone!

Three NYC Tech Conferences to Attend in 2014

Three NYC Tech Conferences to Attend in 2014

NEW YORK CITY SKYLINEThe Big Apple is a great resource for ideas in the world of marketing. Some of the biggest and best conferences are held here each year, displaying some of the latest and greatest ideas to help make your company’s marketshare grow. Whether your focus is technology or marketing, you’ll want to take a look at these events. Be sure you stay on the cutting edge of the marketplace. Here are three conferences in 2014 you won’t want to miss. Each tackle their own focus.

1)  Interop Sept 29 – Oct 3rd, 2014@ Jacob Javits Conventions Center, NYC
The conference will highlight the advancements in networking, cloud development, mobility and management of information. Breakout sessions will address the challenges of mobile application deployment and management. Software-defined networking, risk management, and information infrastructure will all be addressed.

2)  SMX East 2014 Sept. 30 – Oct. 2, 2014 @ Jacob Javits Conventions Center, NYC Join industry leaders as they converge on the world’s largest search engine marketing conference and expo. Listen to over 100 experts as they explore SEO, SEM and social media marketing tactics. Leverage their expertise for your growth.
3)  http://ad-tech.com/ny Nov. 5-6, 2014 @ Jacob Javits Conventions Center, NYC. Over 8000 marketers will be attending this conference to explore the latest in marketing tools, technology, and education. Discover your company’s ad space and social space, and find new ways to interact with your clients.

The best way to educate yourself about cutting edge developments, is to talk to the industry professionals. Discover the resources of change and educate yourself for the future. Invest the time in your future. Discover your industries next steps of development.

TD Bike Tour

TD Bike Tour

Colure’s staff participated today in the TD Five Borough Bike Tour in NYC. Great job!!! It seems impossible till it’s done!!!! Dream Big for a good cause!

TD Bike Tour

Harvard Business Event

Harvard Business Event

Today Colure was invited to attend the Harvard Business event and special guest was Movado’s CEO Efraim Grinberg. He said something that I had to share!  “There are always alternatives to time and watches. But we work with iconic brands. You can close your eyes and you can see our watches, it’s design.”

 

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Branding Lecture at NYU

Branding Lecture at NYU

Richard Solomon, Executive Creative Director explains branding during a speech he made as a guest lecturer at NYU:

“Most times I would talk branding and show examples. The last time I did a lecture, I walked pass the Apple Store downtown and had an idea. In class I told the students I was looking to get a new Smartphone and asked if they could give me any recommendations. They all had one – the majority iPhones some Droids. I went around and they said things like “I love it…”, “It’s the best…”, “I do everything with it, great”, “awesome”… At that point I stop and said “think about what you guys just did. You used words like, love, great, best, and awesome to describe an inanimate object that’s less than a pound and fits in your pocket. That’s branding at its best, a strong emotional relationship between a product or service and a consumer – class dismissed”

 

World Entrepreneur Summit

World Entrepreneur Summit

Colure Media co-sponsored the World Entrepreneur Summit: Building a better tomorrow is important today!

WES On South America & Caribbean: The World Entrepreneurship Summit 2014: South America & Caribbean took place Tue February 18th at Mercy College, Manhattan. Organized by New York Business Consultants, LLC the event brought together a distinguished group of business leaders, academics, ambassadors and other thought leaders.

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Colure Media’s Marketing Director Patrice Gervais shakes hands with Colure’s Co-Founder William Belle.

WES Pat & Will

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