Blog : Internet Usage

What is deep linking?

What is deep linking?

Time is money

Anyone who has used a search engine knows that you can easily waste hours looking for a particular piece of content. If your customers spend too much time or energy searching for your product, sooner – more often than later, you will lose them to readily available content. To combat this waste of time and energy, the practice of “deep linking” has evolved to take that customer to a specific target.

Deep links differ from broader linking practices because the deep link usually bypasses the landing page of the destination website and takes the customer to a specific location deeper inside of a website.

Deep links help to establish control over the conversion process by providing direct access to a specific goal. By taking control of the journey through customer’s conversion funnel, programmers can sidestep the need for a search and take the customer directly to the destination service, good, or data.

Deep links and mobile apps

Companies can include these deep links in a mobile text or an email format. The flexibility and speed of mobiles apps have bridged the continuity gap between the web and the mobile universe. Corporations are able to tailor the customer’s user experience (UX) to be faster and more functional. The journey has been crafted to fit the wants of the customer with the needs of the business.

A deep link is a URL that opens and directs a user to a specific location within an app. When a developer creates an app, they can register a URL scheme with iOS. For example, in our app Agenda, we registered “agenda” as the app’s URL scheme, so any URL that starts with agenda:// will deep link to the app,” – Savvy Apps.

Deep links differ in complexity, due to their intended function. They can range from being very basic to very complicated. Many variables will define the complexity, such as function, audience, and medium. A goal for your website may be the download of a corresponding mobile application. By downloading the application, the user can access the information in an email or text more quickly than going to the website. “When the app has been downloaded, the user can be taken to specific content immediately,” – Branch.

This type of mobile device behavior will only increase in order to keep users engaged and to be able to deliver content and information whenever the user needs/wants it. Deep linking makes applications more appealing, even if the user may not want to download it. Eventually, applications will be favored over websites because the functionality of the application will overcome the functionality of the website. User engagement and experience will drive the continued creation of deep linking.

If you are interested in learning how to connect better with your customers, contact Colure’s mobile development team.

The problem with information density

The problem with information density

The volume of data accessed daily on the internet is absolutely staggering. It boggles the mind to grasp that so much of our lives are connected to our keyboards. At some point, the sheer volume of data becomes unmanageable and negates the true value of the content.

Users reach a moment where they can no longer meaningfully examine the available volumes of data. By the sheer size of a search query result, the search engines overwhelm users’ resources. Figuring how to effectively evaluate over 28,000,000 cat videos can be a problem. This is the problem of information density. This is where we live, accessing only snippets of the entire volume of data available to our questions.

Take a moment to examine how ‘we’ use a single minute of our lives on the internet.

Although technology’s advancement helps in many ways, it also brings challenges. Anyone with a camera or a computer can be a journalist. However, we must find a way out of the information density on the web.

Over time, readers establish relationships with certain sites. The key is to have a functional relationship between your site and the user. Give them a source of internet content they trust. If the reader has built a relationship and connection with a journalist or channel, they will certainly consult that source for his content. How they spend their day surfing the net will be determined by your quality of content. 

The way to stand out from the crowd of information is to be credible, research and document your facts, and to provide the content that your customers want to consume. With billions of other options only a keystroke away, be sure that you understand the needs of the consumer.

Study confirms Americans’ Internet usage headed toward market saturation

Study confirms Americans’ Internet usage headed toward market saturation

The Pew Research Institute has released an analysis of Americans’ internet usage spanning the past 15 years. The study shows our collective internet use pointing toward an end goal of total market saturation. As Pew looked across all demographics lines, they saw two key points:

  • All groups were steadily increasing the level of internet integration into their lives.
  • The rate of increase varied between groups.

Starting in 2000, Pew conducted 97 studies examining how American adults use the internet in various facets of their lives. Amongst the data, four key data points displayed usage within certain communities:

  • Age: Young adults showed the highest level of usage, but senior citizens demonstrated the highest rate of growth for usage within their age group.
  • Education: Adults who are college educated are more apt to use the internet. However, those with less than a high school diploma have shown a steady increase in usage.
  • Financial: Family households with a yearly income above $75,000 reflect a 96% usage rate. Families with annual incomes below $30,000 reflect a dramatically lower usage rate, but that number is steadily increasing with the use of smartphones.
  • Ethnic: English-speaking Asian-Americans reflect the highest usage by ethnicity. All other ethnicities reported lower rates, but all showed proportionally consistent growth.

During the life of this study, Americans have consistently demonstrated a demand to integrate the internet into their lives. If consumer trends continue, we should see this trend of internet access entering more corners of our lives.