Society is addicted to the use of their mobile devices. Developers and advertisers need to understand these behaviors to compete in the marketplace.
A recent study has shown that the average person spends 90 minutes a day on their phone. When added up, it amounts to 23 days a year. U.S. adults spend 20 minutes daily in apps, while only spending 11 minutes per day via mobile websites. Nearly 80 percent of social media time is spent on mobile devices.
Time is money.
According to emarketer, five trends will influence the amount of time spent on mobile devices:
- Efforts to make the mobile web faster and slicker
- Messaging apps evolving into platforms
- Retailers investing heavily in mobile advertising
- The rise of mobile video viewing
- Upgrades to smartphone operating systems
There are now nearly more mobile phone subscriptions (seven billion), than people in the world. Those who have access to the Internet, access it with more than one device.By the end of 2010, mobile data had grown twice as much as voice data. From the beginning of 2014 to the beginning of 2015 mobile data usage grew 55 percent.
Consumers now own an average of five devices. The time that consumers spent on those devices grew slowly over the course of 2016.
Not all the time spent online is distributed equally across platforms, apps, and websites.
Companies have to compete for a single consumer’s attention across an average of five devices. The result is that publishers, brands, and business must accept that apps need to be designed for cross-device usage to get the attention they desire.
Contact Colure’s Project Managers to discuss your visions for successful software development and marketing to move your project forward.