On April 21st, 2015, Google will release a major update to their search engine algorithms, significantly expanding the role of mobile-friendliness. This is widely considered by many, to be one of the largest game-changing events in the history of internet analytics. The announcement was made officially on Google’s blog in February of this year.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”
Mobile access has already dominated the marketplace. Companies who have not integrated a mobile-mentality into their marketing plan are already being hurt because of the lack of customers who can view their website. The new shift in search results could significantly limit the remaining market share available to these companies. Companies without a mobile design will drop dramatically in the search engine rankings.
The purpose is to be sure that companies are adopting a mobile-friendly mentality to meet the expanding demands of the consumer. This event is about more than just having website with a Responsive Web Design. This is about companies embracing an entirely different mentality toward their marketing efforts. Next week’s shift will be monumental in the marketplace.
The event is significant enough to have been dubbed “Mobilegeddon” within the industry. This change will firmly establish what the industry already knows – mobility is not an “option”. It is a “must have” feature at the core of every application. The cost benefit of this move will re-enforce what many companies are already experiencing. Those who have not embraced the mobile movement will pay a significant price for not keeping up with the demands of the market and the consumer.
What will be changed? Google is keeping that a pretty tight secret. However, a recent post by Cindy Krum and Emily Grossman of MOZ, provides one of the best explanations I’ve seen of the upcoming changes. They discuss, in depth, how this will affect you and your company.
To assist companies in gauging these changes, Google has provided a test page for you to check your website’s mobile-friendliness.
Whether or not you have already modified your marketing plan, website and approach to mobile-friendliness, there’s an outstanding chance that next Tuesday should be pretty interesting. It’s sure to grab the attention of many CEO’s and stockholders.
Contact Colure’s Project Management Team to discuss your mobile concerns.