Blog : Gaming

Mobile gaming is big business

Mobile gaming is big business

There’s no question that the greatest money makers in the app stores today are games. Entertainment is serious business for both the Apple and Google’s app stores. Gamasutra.com looked at the trend and found without question, that one person’s entertainment is another’s business.

The top two revenue-generating apps from late last year both generated over a million dollars per day. During October 2014, Supercell’s “Clash of Clans” brought in almost $1.4 million each day and King’s “Candy Crush Saga” brought in just under $1.2 million per day in the major app stores (Apple and Google).

The vast majority of the market is filled with players who elect to play free-for-play games. However, the numbers of players who actually generate funds are amazing limited, as a percentage of the audience. Gamasutra added that “Only 2.2% of users ever pay in free-to-play games, and 46% of the total revenue comes from just 0.22% of the total amount of mobile users, Swrve reports.”

It’s been reported that the average user checks their smartphone over 1000 times per week! That number may seem a bit high, but it demonstrates how engrained the mobile phone has become in our lives. With repeated use and shorter attention spans, game developers must capitalize on bringing the customer back to their app.

Although the numbers show a tremendous usage of the device, we see the average user launching apps about 10 times per day. These numbers reflect repeated usage of a limited number of apps. Thus, the market share for competing apps is tremendous. If you can hook the user into coming back to your app, you’ll retain their time and funds. More importantly, you’ll keep those resources from being spent on other developer’s applications.

The gamer is hooked by an enticingly addictive environment, then offered pay-for-play levels deeper inside of the game. The funds are generated by offering ever increasing levels of adventure, tools, rewards, and exploration.

Contact Colure to engage our game development team. The market is hot for those who want to host their own games.