Blog : NYC Advertising Agency

How does your mobile app stand out from the millions in the app stores?
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How does your mobile app stand out from the millions in the app stores?

Question: How well does your mobile app stand out from the competition? According to a Statista study, today there are more than 1.8 million apps in the Apple App Store and almost 2.5 million in the Google Play App Store. After the first mobile application appeared in 2008, the information marketplace faced a dramatic shift. How do you make yours stand out by leveraging mobile analytics? The demand for instant access to data forever changed the expectations of the public.

Here at Colure Media, we understand the market movements and growth.  We take pride in being one of the best mobile app development agencies in New York City. Our team excels in helping our clients stand out in the marketplace. We help them drive mobile application downloads with in-app marketing, app store optimization, mobile marketing and search engine marketing. We use these tools, crystal clear ideas and a systematic approach in defining our tradecraft.

What’s unique about Colure’s approach is our ability to develop native applications which are very strong, from a technology point of view. At the same time, we never lose focus while engaging your target audience with your brand identity. UI/UX are crucial components of any app development.  Our focus upon the total user experience, project goals and overall functionality is our signature upon our client’s projects.

Mobile application developments are divided into two different categories: Android apps and iOS apps (which include iPhone apps and iPad applications). We design apps tailored to meet the needs of the enterprise and consumer markets.

The Android services we render include:

  • Designing and developing Android apps (SDK)
  • Java for Android development
  • GPS and Location Services
  • Push notifications
  • SOAP, RESTful, XML Parsing
  • Webkit, HTML5
  • MPEG4 AND H.264 over HTTP/RTSP streaming video
  • Market research
  • Product launches in app stores

Our iOS app developments are secure and scalable. They work comfortably on the ever-upgrading series of Apple mobile devices. These apps are crafted to achieve smooth functionality.

Our iOS development services include:

  • Application UI/UX designing and development
  • Redesigning apps for iOS compatibility
  • Porting for Android and Blackberry apps
  • Wireless networking
  • iPhone SDK XCode IDE
  • Superior quality Graphic Standards and Protocols
  • Objective-C Programming
  • Customized iPhone apps
  • iPhone enterprise software development

The success of our agency is built upon the success and growth of our clients. Contact Colure’s Mobile App Development Team to discuss your next project.

Top Tech Conferences in New York City during 2016
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Top Tech Conferences in New York City during 2016

As the forum for culture and innovation, New York City is the destination for all technology enthusiasts and professionals alike. Every year this bustling city hosts some of the country’s best tech and digital conferences. 2016 is definitely not an exception. If your interests span content marketing to all things digital, we have narrowed the endless list of conferences down to five diverse and spectacular tech shows you surely do not want to miss.

Five outstanding tech conferences in NYC for 2016:

Digimarcon: East – May 12-13

Held at the Crowne Plaza Times Square Manhattan, Digimarcon is the conference for digital marketers. With discussion topics spanning Content Strategy, Mobile Marketing, Targeting & Optimization, and so much more, Digimarcon is the tech show for attendees who want to develop better digital and overall business strategies.

Advertising Week – September 26-30

Spanning four days with over 95,000 attendees, Advertising Week is designed for Marketing and Advertising professionals with seminars and workshops drawing from all media industries – including technology, start-up, and agency communities. The gathering is an immersive experience in venues covering four city blocks, including The Times Center, NASDAQ, and Thomson Reuters. Featured speakers range from Warby Parker CEO, Neil Blumenthal, to Hip Hop artist Big Sean.

Ad:Tech New York – November 2-3

Headlined as the “event for modern marketing and media”, Ad:Tech is aimed towards a wide range of attendees. Located at The Javits Center, the conference gathers talent from the marketing, technology, and media communities. It brings them together to provide opportunities to share ideas and build strong relationships in the industry.

New York Business Expo and Conference – November 10

As the LARGEST business conference on the Northeast, the New York Business Expo and Conference is the perfect show for small to mid-size businesses looking to expand their networks. Sessions include essential topics such as Sales & Marketing, Social Media, Entrepreneurship, and more. The conference is located at The Javits Center in Manhattan.

Fast Company Innovation Festival – November 9-13

If you are looking for more than just tech talk and want an overall incredible gathering, Fast Company Innovation Festival is where you want to be. Over the span of three days all over New York City, the festival showcases the best innovations in business, design, entertainment, and technology. Innovation Festival was designed with creativity as its focus and features speakers in fields such as Music, Media, and of course, Technology.

Located right in New York City, these events are excellent opportunities to build a bigger network for your business and open many doors. There are always opportunities out there – you just have to go grab them! When you make it to the Big Apple, be sure to explore our home town, one of the greatest cities on earth! Happy 2016 everyone!