Blog :

“Mobilegeddon” and Google’s algorithm update

“Mobilegeddon” and Google’s algorithm update

On April 21st, 2015, Google will release a major update to their search engine algorithms, significantly expanding the role of mobile-friendliness. This is widely considered by many, to be one of the largest game-changing events in the history of internet analytics. The announcement was made officially on Google’s blog in February of this year.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

Mobile access has already dominated the marketplace. Companies who have not integrated a mobile-mentality into their marketing plan are already being hurt because of the lack of customers who can view their website. The new shift in search results could significantly limit the remaining market share available to these companies. Companies without a mobile design will drop dramatically in the search engine rankings.

The purpose is to be sure that companies are adopting a mobile-friendly mentality to meet the expanding demands of the consumer. This event is about more than just having website with a Responsive Web Design. This is about companies embracing an entirely different mentality toward their marketing efforts. Next week’s shift will be monumental in the marketplace.

The event is significant enough to have been dubbed “Mobilegeddon” within the industry. This change will firmly establish what the industry already knows – mobility is not an “option”. It is a “must have” feature at the core of every application. The cost benefit of this move will re-enforce what many companies are already experiencing. Those who have not embraced the mobile movement will pay a significant price for not keeping up with the demands of the market and the consumer.

What will be changed? Google is keeping that a pretty tight secret. However, a recent post by Cindy Krum and Emily Grossman of MOZ, provides one of the best explanations I’ve seen of the upcoming changes. They discuss, in depth, how this will affect you and your company.

To assist companies in gauging these changes, Google has provided a test page for you to check your website’s mobile-friendliness.

Whether or not you have already modified your marketing plan, website and approach to mobile-friendliness, there’s an outstanding chance that next Tuesday should be pretty interesting. It’s sure to grab the attention of many CEO’s and stockholders.

Contact Colure’s Project Management Team to discuss your mobile concerns.

Cross-Platform Mobile App Development

Cross-Platform Mobile App Development

Thanks to the cell phone, our world has become compact and information is always ready at hand. An individual’s entire life can fit in their palm or pocket.

It has become progressively important for companies and businesses to have a heavy mobile presence since smartphones and tablets have captured a dominant share of the market. Mobile application development, a pathway to marketing and branding, includes the need to create applications that run on various mobile platforms. A mobile platform is simply an operating system. For example, Apple’s mobile operating system is ‘iOS’.

Developers create applications that are targeted at specific audiences. Often, cross-sections of these audiences disperse between various mobile operating systems. The need to ‘skip’ across various platforms provides the companies the ability to reach different audiences with one application, regardless of the platform. Cross-platform services save time, money and allow code to be easily shared between different platforms. It provides a greater reach to users.

With many solutions, often come with both pros and cons. Mobile development is no different.

Advantages with cross-platform mobile app development:
  • Deploy your app to various platforms reaching a greater audience.
  • Saves time. Allows developers to write code in one language.
  • Reduces development costs. This allows companies to save money by not investing in one team specific to that platform.
  • Simple for developers. The frameworks to create cross-platform applications are designed for scripting languages which allow for a smooth transition to the mobile device.
Disadvantages with cross-platform mobile app development:
  • Technology does not include all features of all mobile devices and operating systems. App developers are continuously updating the apps whenever companies add new features. The framework will need to be updated to support the new additions.
  • Tools are restrictive. Designing an app compatible with cross-platform frameworks can challenge developers, prohibiting them from using their own development tools and suites.
  • Code inefficiency. The inability to work on every platform’s native language. When translation engine become ineffective, the code efficiency decreases.
  • Slower code and process. Due to the cross-compilation process, the code writing run time may slow down.

As with any development process, there are benefits and liabilities associated with using a cross-platform application development system. Cross-platform tools are not a universal solution. Having a development team with a working knowledge of development environment is critical.

Contact Colure’s development team to help integrate your mobile applications with your existing systems, fitting your specific needs.