1st Alliance Lending

1st Alliance Lending

Challenge:  They needed to transition from b2b to b2c, but had challenges with having an outdated website, no mobile presence, no social media presence and entering a whole new market place.

Solution: We built them a new SEO responsive website and branded them within the New England market. Part of the strategy & brand positioning our goal was to  set them up for a national campaign within the next 12 months. With SEO we identified a unique brand amplification driven content marketing strategy that allowed for fast growth of conversion intent traffic. The model for analysis was Intense keyword/demand research and quantitative modeling.

We also implemented a SMM grassroots trend analysis led to a strategy consisting of brand amplification and paid online advertisements.

Results: Within the first 14 days of launch of their new website we delivered over 100 visitors per day. Within the first 4 months we brought in 8000% increase in leads and also significant gains in market share. With the implementation of our custom tailored CRM Secured Portal we have improved operational efficiences and increased response time to their consumers.

Creative: website design & programming, CRM secured portal, SEO, SEM, SMM, PR.

Testimony: Quote from David H. “it is time for us to tell this story to another startup company. 1A has gone from “unknown” to a credible national image in five months.”