Marketing 101 meets Marketing 2.0 The advertising landscape is changing at warp speed with new media, new platforms, and new devices. Despite these changes, one constant will always remain: brands need big ideas which can manifest themselves into any and every media. These ideas have to connect with your target audience in ways that are meaningful, emotional, and actionable. The ideas must have “legs”. That’s what we bring to the party – we are the illegitimate love child of old school truths and new school savvy. We know how to connect with your audience and we’d love to work with you.
Targeting: We take the guesswork out on how to target the right consumer. With our proprietary platform we are able to programmatically target consumers here in the USA and also internationally. After targeting consumers we re-engage them at a granular level using social media, micro communities, ibeacons and even geo-fencing technology. The number of cell phone subscriptions is forecast to be slightly over 7.5 billion (Source: ICI insights)
Branding: With over 1.5 million apps in the iOS and GooglePlay App Stores branding is more important today than ever before. We help our clients see through the clutter and noise. You just can’t have an app in the App Store you must tell a story that resonates with your consumers on an emotional level. According to Statista “Android users were able to choose between 1.6 million apps. Apple’s App Store remained the second-largest app store with 1.5 million available apps.” (Source: Statista)
Strategy: “Every dollar spent on advertising generates just under $20 of economic output, and every million dollars of ad spending supports 69 American jobs.” (Source: IHS Global Insight)
We take the bombardment of 100s of charts of data and let your ad dollars turn it into consumer engagement and increase revenue. We use AI to help us identify profiles that are most likely candidates to become an active user.
For many brands, advertising used to be a blind investment, advertisers didn’t’ know what portion of their marketing dollars performed versus dollars that went down the toilet, but today we empower brands to see crystallize KPI projections before their campaign even begins.
With our proprietary mobile marketing platform we will meet or exceed your KPI goals, if its CPI (cost per install), CPA (cost per acquisition), CPE (cost per engagement), CPM (cost per impression), or even CTR (click through ratio).
“The Innovation Incubator” Together we bring marketing, sales, creative experience and success. We have purposefully developed a team representing multiple disciplines within the advertising world. We have a successful working history in creation, execution, digital advertising, production and sales, all of which contribute to our “Think Tank” sessions.
“Video didn’t kill the radio star…and it never will” We build brands and transcend your story through all media formats. From Traditional TV, iTV, Print, Radio, Outdoor, Branded Entertainment, Grass Roots Marketing, PR, Publicity Events to even Product Placements.
We make it easy for you to have a custom, feature rich website or mobile website. Even if you don’t know much about what you want in a site, we will work with you every step of the way to make sure your website becomes your strongest sales tool and asset.
“It is time for us to tell this story to another startup company.”
“1stAlliance has gone from “unknown” to a credible national image in five months.”
“Thanks to Colure With many of our search keywords as Rank 1 on Google.”
“Digital marketing has proven to be a business winner for us.”
“Its all about the consumer and the brand.”
“Regardless of the technology, communications will always revert back to story telling.”
Brand + Strategy + Technology = Success
Click-Through Rates (CTR) are one of the most important pieces of data for measuring the success of your advertisements, but it can be confusing to interpret the numbers and apply them appropriately to your mobile app marketing and advertising campaign. Here’s a breakdown of what a CTR is and how you can maximize its use:…
A brand is often thought to be synonymous with a business’s logo — the image that makes the company recognizable to the consumer. But a brand is far more than that. It represents a relationship between the customer and the company’s product or service. While the logo might remind a consumer of the company, it…
91 percent of adults keep their smartphones within arm’s reach. (Source: Morgan Stanley) 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand) 74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com)
Now our question is did they buy from you?
62 Greene Street, 2nd Fl., New York, NY. 10012