Marketing 101 meets Marketing 2.0 Where old-school smarts embrace new school artificial intelligence (AI). The advertising landscape is changing at warp speed. New technologies and new platforms on a daily basis. Change is truly the only constant. Your brand must engage your audience at an emotional level and transcend through all media formats. Crafting your brand’s identity and your story is central to what we do. This is brand building. This is Marketing 101
Managing the market variables requires experience and cutting-edge Galileo™, Colure’s proprietary marketing platform. Galileo™ uses AI to aggregate machine learning programmatics, social media and influencer engagement, and App Store rankings to guarantee performance. This is Marketing 2.0
7.5 BILLION MOBILE DEVICES
Targeting: How do you find a needle in a haystack? We take the guesswork out on how to target the right consumer. With our proprietary platform we are able to programmatically target consumers here in the USA and internationally. After targeting consumers we re-engage them at a granular level using social media, micro communities, ibeacons and even geo-fencing technology.
OVER 1.5 MILLION APPS
Branding: The missing piece of the puzzle is the human touch. With over 1.5 million apps in the iOS and GooglePlay App Stores branding is more important today than ever before. We help our clients see through the clutter and noise. You just can’t have an app in the App Store you must tell a story that resonates with your consumers on an emotional level.
ANALYTICS & ENGAGEMENT
Technology: Our platform guarentees perfomance by leveraging billions of data sets to optimize persona metrics. We take the bombardment of 100s of charts of analytics and let your ad dollars turn into consumer engagement and increase revenue. Our platform identifies profiles that are most likely candidates to become life time value customers and active user.
Survival in today’s market depends on your ability to stand apart from the competition on the global stage. With our platform we guarantee your KPI goals, if its CPI (cost per install), CPA (cost per acquisition), CPE (cost per engagement), CPM (cost per impression), or even CTR (click through ratio). Colure offers a full spectrum of services, we design, market, and build brands. Colure’s international team provides support to our clients around the world.
Your brand is the sum of everything you do in the marketplace; it separates you from the competition.
A brand is more than just a logo or a slogan. A brand helps to develop an emotional bond between your company and your consumer base; this relationship is vital to your long-term survival.
Hundreds of years ago, astronomer Galileo Galilei’s improvements to the telescope allowed scientists to study the endless points of light in the evening sky. Today, our Galileo™ platform analyzes millions of data points, presenting context to your place in the business universe. By connecting the dots, we provide clarity to an ever-shifting market.
With influencer marketing the power of celebrity illuminates every social media channel. These personalities, or influencers, are followed by billions of people who listen eagerly to what they have to say. When these celebrities speak, their audiences react accordingly. Colure cradles an invitation-only network of online influencers, comprised of over 6,000 leading social media influencers and niche accounts from Twitter, Instagram, Snapchat, YouTube, Facebook, and Pinterest. Collectively, they reach more than 3.5 billion followers.
Cross-platform digital advertising spreads a single message across several mechanical platforms to reach a unique audience. Cell phones, tablets, and desktop computers collectively deliver an endless stream of information. The simultaneous placement of your brand on several platforms enriches the market saturation of your message. This fluid delivery of your message reaches a more robust audience.
Our platform optimizes the data points connecting these various platforms. By examining your consumers’ buying habits, we gain a clearer picture of their values and priorities. We maximize your key performance indicators (KPIs) to address your goals and to reach the desires of your audience.
AI optimization of your creative assets leads to a more vibrant presentation your ideas, your services, and your brand.
Colure offers a full spread of platform development solutions. Simply stated, the development of a mobile application or webpage is an extension of your corporate brand. Our designs and words are crafted to match your vision, your audience, and your goals.
Our development team crafts every level of design and development. Every step of the process is overseen and reviewed on by our entire team, providing consistency in our product. This holistic approach addresses form and function.
“It is time for us to tell this story to another startup company.”
“1stAlliance has gone from “unknown” to a credible national image in five months.”
“Thanks to Colure With many of our search keywords as Rank 1 on Google.”
“Digital marketing has proven to be a business winner for us.”
“Its all about the consumer and the brand.”
“Regardless of the technology, communications will always revert back to story telling.”
Marketing 101 meets Marketing 2.0
Brand + Strategy + Technology = Success
Business Basics When we pull up a webpage, the page in front of us appears to be a single, seamless webpage, seemingly created by a single computer. However, that page is actually the end product of several computers working in concert with each other. Together, these computers or servers, each provide content that is compiled to…
Customer engagement (CE) is the living and breathing relationship that exists between a customer and a company. This critical relationship is a critical factor that helps to determine the success or failure of a company. The challenge to every business is that almost all buyers have different needs and wants. Consumers aren’t unanimous, even within…
91 percent of adults keep their smartphones within arm’s reach. (Source: Morgan Stanley) 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand) 74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com)
Now our question is did they buy from you?
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