Eastern US Music Camp (Colgate University)
Challenge: EUSMC needed to reach new students for their summer music lessons, and ultimately drive their enrollment rates.
Solution: EUSMC partnered with Colure to execute their Adwords, display targeting, and prospecting campaigns.
Services: Mobile Marketing, Social Media Advertising, Brand Development
Results: Within 45 days of launching their digital and mobile marketing campaign, we drove over 28,000 click-through’s, leading to greater than 2000 conversions and increasing their year-over-year enrollments. Our efforts in the first 75 days drove more than 4.4 million impressions, 33,000 unique page views, a 4% click-through-rate (CTR), 28,000 clicks, and 2362 conversions. These efforts lead to a 400% increase in enrollments.
Testimony: “I believe that Colure is as interested in the success of our program as we are!” “As the result of the campaign, our target audience was effectively reached resulting in an increase in our program’s success.” Sean Lowery (CMO)