In November 2014, a simple photo of some guy at working at Target was posted on the internet. As a result, untold thousands of people have been going crazy trying to learn more about him. The now cultural icon #alexfromtarget was born. Who is he? Where’s he from? And a lot of girls are asking “Is he single?” The simple answers to a number of those basic questions are answered in a posting from LinkedIn.
The amazing aspect of this story is not that a lot of folks are interested in this guy from Texas. The take-home message is the recognition of how a simple moment in life was specifically manipulated into a breathing, growing internet sensation. It became a very successful media campaign. This is the untapped potential energy (and financial value) of the Internet. This highlights the specific resource that every marketer and advertiser dreams of manipulating.
What is the “Alex From Target” campaign and ‘does it actually matter’?
Consider the implications of being able to motivate millions to comment, to have them make a social comment about their own lives. Imagine bringing people to action just because they saw an image of some guy putting something into a bag. ‘What is the purpose of this campaign?’ That question falls into a far distant second place behind the reality that focused social media has motivated masses of people to action.
As content creators and storytellers, we must know how to share our ideas, thoughts, and feelings. Being able to motivate your audience is a mission-critical goal. Connecting with your audience is at the heart of any media campaign.
In 1989, film director Phil Alden took a group of moviegoers to an obscure cornfield in northeastern Iowa. There, a voice told us “If you build it, he will come…” Those simple words became a catch-phrase that changed the cultural landscape of a generation. If you ever have the pleasure to actually stand upon home-plate at the ‘Field of Dreams’, in Dyersville, IA (as I have), you will feel the magic.
Both of these are strong examples of how a simple idea became a cultural event. Have faith in your ideas, belief in your dreams and clarity in your visions. Whether you plan to write a simple blog or to engineer the most incredible mobile application, keep in mind that any social movement begins with a simple idea.
Contact Colure’s storytellers and software engineers to express your dreams. We hope 2015 will bring your dreams to fruition.