Blog : finance industry

Startup Financing and the Economy: Is it a VC Drought?

Yes and no. Alright, if you’ve got a mobile app that you want to sell, it’s going to be a lot harder for you. But if you have a truly innovative and courageous product, you’re good to go. Let’s take a real look at what’s happening in startups, the economy, and the VC drought.

What’s a K-Shaped Recession?

The good do better and the bad do worse; that’s capitalism, baby. 

Currently, we’re in what you would call a K-shaped recession, but most people don’t want to talk about that because of the widespread and chaotic implications that might have.

A K-shaped recession is a recession in which the poor get poorer and the rich get richer, in extreme. You’ve already seen it. People who make under $50,000 a year are getting crushed by inflation. But your friends in tech just got like eight raises, didn’t they?

Money is bleeding all over Silicon Valley. But we also know that major companies are axing employees left and right. What are we to make of this strange and, let’s face it, terrifying dichotomy?

The reality is that we’re on the precipice of dramatic digital transformation. Money is coming into digitization and tech, while it’s absolutely bleeding from everywhere else. People are pulling back on spending (including VC funding) because they’re terrified of the upcoming recession. At the same time, the recession is by far hitting the poor, working class more than it is hitting the rich—the rich have only gotten much, much richer.

What Does That Mean for Venture Capital?

A lot of private investors are holding back not because their balance sheets are going south (which they are) but because of psychology. Yes, the market is crashing. But any actual investor understands that the “market crashing” is the time to buy.

But it’s an unprecedented time. This means people can’t really anticipate who is going to do well or who is going to do poorly. Before you load up that Robinhood app, think about how wrong Reddit was about most of their stocks. Any time an individual thinks they can “disrupt” the stock market, well. It’s probably not going to go in the direction they expected. 

It’s not a drought, it’s a dry season. The money is there to invest. The rich are getting richer. So, eventually, the dams are going to break. For now, though, investors are being conservative with their money because they don’t know what direction the water’s going to go. And who’s going to get wiped out.

Getting Funding for Your Startup

VCs are still going to invest in companies. You need to be the best company for their dollar. It’s getting harder to get capital, but that doesn’t make it possible. Don’t ignore the temperature. Address, head on, why VCs want to get on the ground floor with your technology now. Address the fact that the economy means they are getting a fantastic deal on your company that they could never get during more auspicious times. Talk to them about how far their dollar can go right now.

People are still investing. But they’re being rightfully cautious. The K-shaped recovery isn’t pure good for the people on the upper angle of the K; it’s bad for everyone. It builds a shaky economy that could collapse at any time. But it also means the people at the upper angle have more relative wealth to invest than ever.

So, go after those dollars. But be smart. A VC drought means you have to be the best pitch available. 

Which Startups Are Resilient to Recession?

A downturn doesn’t destroy startups. Rather, it separates the startups that are in recession-proof arenas from the startups that didn’t think about the economy at all. Silicon Valley is no longer a pinata full of cash; you can’t just take a whack and bleed green. You need to be thoughtful about your enterprises. Well-run companies will thrive. The others will perish.

Lean it up

Strip your tech, drop your weight. Startups that were getting fat need to lean it down; they need to pare down to the barebones now. Now is not the time for rapid expansion or hyper-scaling. It’s time for hunkering down and building real muscle. Start cutting areas that you can cut while still retaining your core technology, talent, and identity. You don’t want to be the people scrambling to pick up talent later, but you also don’t want a thousand excessive tools and utilities that you really don’t need during a time when you can’t build strong scale.

Build homes, not castles

Focus on the major pain points of companies and create technologies that they need. Okay, a decade ago, you could make millions solving some minor “problem” that a company had or giving them some luxuries that they didn’t want. But now you have to concentrate on the issues they have. And they’re going to have a lot of problems. Think about what’s going to happen to people when the economy crashes? How can you help them lean it up themselves?

Learn from success

Hey, Amazon’s doing great isn’t it? Walmart, Amazon, anyone who sells stuff online, really. But who isn’t doing great? Oh, Facebook, Twitter… social media. It turns out that during a recession, companies that don’t produce anything of value don’t do great. Take a look at the companies that are posting record profits during these recessions. It has to do with the technologies that are making it easier for people to survive during a recession, doesn’t it?

Make less go further

Don’t just lean. Think about what you can do to grow your client base from within. Think re-selling, re-targeting, re-marketing, rather than raw expansion. What other problems can you solve for your customers? How can you help them succeed? Their success is your success, after all. It’s easier to sell to people who already love you. And, as Amazon has discovered, clients are more likely to stay onboard if they rely on you for multiple things. How many people still have Amazon Prime because they don’t want to lose Prime Video or Prime Music?

Look to the debt/credit/finance industry

And finally, look, it’s a raw deal, but the reality is the industry that’s gonna be doing great is in debt, credit, and finance. At minimum, diversify your interests. Fintech booms when deals go bad, and there’s no way around that. Forge partnerships within industries that are going to last. The real estate bubble, for instance, might crash, sure; but it’s not going away.

Alright, so you’re on your way to building a mobile app to disrupt—which industry? Choose a lean one. A recession doesn’t have to stop your startup in its tracks, but you’re doing it wrong if it isn’t changing at least some of what you’re doing.