The tech world is ablaze with excitement as September 2023 heralds the arrival of Apple’s latest masterpiece – the iPhone 15. Apple, known for pushing the boundaries of innovation, continues to set new standards in the smartphone industry with each new release. The iPhone 15 is no exception, poised to dazzle consumers with a slew of cutting-edge features that promise to redefine our mobile experience. In this article, we’ll delve into the details and explore what makes this release a true game-changer.
Apple has always been synonymous with sleek and elegant designs, and the latest iPhone lives up to that reputation. Its bezel-free, edge-to-edge display not only maximizes screen real estate but also captivates with its refined form factor and premium materials. Holding this iPhone is like holding a piece of the future in your hand.
Under the hood, the iPhone 15 is fueled by the most advanced chipset ever seen in a smartphone. Its lightning-fast processing speeds and unparalleled graphics capabilities ensure that it effortlessly handles any task you throw at it. Whether you’re a multitasking pro or a mobile gamer, this iPhone is your trusty companion.
Apple’s commitment to smartphone photography shines brighter than ever in this release. The device boasts a state-of-the-art camera system featuring a triple-lens setup with unmatched low-light capabilities and cutting-edge image processing algorithms. No matter the lighting conditions, expect stunning photos and videos with unparalleled detail.
Privacy and security are paramount, and Apple goes the extra mile in the September 2023 iPhone. The device incorporates advanced facial recognition technology, ensuring that your phone is truly yours alone. Furthermore, Apple maintains its unwavering commitment to data encryption and secure payment options, granting you peace of mind in a digital age.
Prepare to be transported to new realms of multimedia bliss. The edge-to-edge display enchants with vibrant colors and razor-sharp visuals, breathing life into every photo, video, and game. The device’s enhanced stereo speakers complement the visuals with immersive audio, making every moment a sensory delight.
Apple’s ecosystem continues to be a testament to seamless integration between devices. The iPhone seamlessly connects and syncs with your other Apple devices, elevating your digital life. The latest iOS iteration introduces a myriad of features and improvements, ensuring a user-friendly and intuitive experience.
As we eagerly anticipate the arrival of the iPhone 15, it’s evident that Apple is once again poised to redefine smartphone innovation. From its groundbreaking design to its formidable performance and cutting-edge features, this release is set to rewrite the rules. Whether you’re a tech enthusiast, a professional, or simply someone who appreciates the beauty of cutting-edge technology, the September 2023 iPhone promises to leave an indelible mark. Prepare to embark on a new era of mobile excellence.
Ready to experience the future of mobile technology? Contact Colure Media today to explore how we can elevate your brand with the latest in digital advertising, app development, and social media marketing strategies.
The business landscape is continually evolving, demanding companies to be innovative and customer-centric to maintain a competitive edge. One of the most potent strategies for achieving this is through hyper-personalization, an art that AI has mastered to perfection.
Hyper-personalization involves leveraging customer data to create highly tailored experiences. By mining and analyzing data from various sources, businesses can deliver personalized content, products, and services that resonate with individual customers. AI plays a crucial role in this process, enabling companies to harness vast amounts of customer data effectively.
Thanks to advancements in big data and machine learning, companies can now gather and process copious amounts of data, providing valuable insights into their customers’ preferences. When coupled with AI capabilities, businesses can craft hyper-personalized experiences that feel tailor-made for each individual.
The Benefits of Hyper-Personalization
Hyper-personalization goes beyond improving customer experience; it fosters loyalty and trust. By creating an emotional connection through personalized interactions, customers are more likely to remain loyal to the brand. Furthermore, targeted marketing campaigns built on AI predictions can enhance brand awareness through positive word-of-mouth.
The Power of Hyper-Personalization
The potential of hyper-personalization is immense, but it requires businesses to invest in data analytics and AI-powered tools to reap the benefits fully. As AI continues to evolve, its capabilities in delivering hyper-personalization will only grow. Therefore, it is crucial for companies to stay ahead of the curve by embracing AI’s potential and integrating it into their strategies.
Incorporating AI-powered hyper-personalization can revolutionize the way businesses interact with customers and create long-lasting connections. By utilizing customer data effectively, companies can deliver experiences that stand out in today’s competitive market. Embracing AI-driven hyper-personalization is not just an option; it’s a necessity for businesses looking to thrive in the dynamic world of tomorrow.
If you’re ready to take your marketing strategies to the next level, contact Colure Media, a leading NYC branding and digital advertising agency. Whether you need assistance with social media marketing, influencer marketing, or building your next mobile app project, our expert marketing consulting services are here to elevate your brand in the bustling landscape of New York.
In today’s fast-paced world, where we are constantly bombarded with notifications and messages from acquaintances and strangers, it can be challenging to stay connected with the people who truly matter to us. However, Instagram’s new app, Threads, aims to address this issue by providing a dedicated space to connect and share with our closest friends. Threads offers a streamlined approach to sharing photos, videos, and status updates, ensuring that our updates are seen by those who matter most.
Threads simplifies the process of staying connected with close friends by creating a designated space for interaction. Instead of scrolling through endless feeds or attempting to keep track of who has seen what, Threads allows users to curate a list of their closest friends. This ensures that updates are shared exclusively with the intended audience, fostering a more intimate and focused communication experience.
Auto Status Feature:
One standout feature of Threads is the “auto status” feature, which allows users to automatically update their closest friends about their activities. Whether you’re “on the move,” “at home,” or “in the office,” your friends can stay informed about your current situation. Additionally, the app enables users to personalize their status messages, enabling a more detailed depiction of their activities, such as “studying for finals” or “hitting the gym.” This feature enhances real-time communication and facilitates spontaneous interactions between friends.
Given Instagram’s affiliation with Facebook, privacy concerns may arise. However, Instagram has taken steps to address these concerns with Threads. The app is designed to be a more private and intimate space, devoid of public posts or algorithms that determine the content you see. Furthermore, all communication on Threads is end-to-end encrypted, ensuring that only you and your friends can access the shared content. This emphasis on privacy helps create a secure environment where users can comfortably share their moments with their closest circle of friends.
Enhancing Social Connections:
Threads is a valuable addition to the social media landscape, offering a distinct purpose and focusing on cultivating meaningful connections. As our lives become increasingly inundated with information and notifications, having an app dedicated to staying connected with our closest friends is refreshing. Whether you use Threads to exchange silly memes with college roommates or maintain relationships with loved ones who live far away, it becomes an essential tool for nurturing and strengthening friendships.
In a digital world often characterized by superficial connections, Threads stands out as an app that prioritizes genuine friendships. By streamlining communication, offering an auto status feature, and emphasizing privacy, Instagram’s Threads facilitates intimate and authentic interactions between friends. In an era where we are constantly overwhelmed with notifications and messages, having an app specifically designed to stay connected with our closest friends is a welcome addition to our social media arsenal. Threads helps us reclaim the essence of meaningful relationships and ensures that our connections remain strong and vibrant in a rapidly evolving digital landscape.
So, you want to disrupt the world with your mobile app. But like all things, disruption and entrepreneurship occur on the shoulders of giants. Steve Jobs didn’t come up with the iPhone on his own. He took things that were already popular and made them better.
Life isn’t always about innovation. Often, it’s about implementation. You identify best-in-class technologies and find opportunities to apply them. And you do that by knowing what’s going on. Let’s take a look at some essential resources for a disruptive founder today.
Mainstream Periodicals: Let’s Get It Out of the Way
Entrepreneur, Fast Company, Fortune, Forbes — you should read them all. But be aware that once something’s in a mainstream periodical, its time has expired. In the old days, investors used to say: “The best time to invest in a stock is before your Aunt Sally is talking about it.” The same applies.
Still, these mainstream periodicals are critically important because they provide insights into the general zeitgeist is thinking. Mainstream periodicals will tell you what people are already talking about. It’s your job to be ahead of the curve.
Innovation and Tech: Futurism, MIT Technology Review, and Wired
Frequently, new technology breaks quietly. There are one or two articles on an advanced, open-source machine learning platform… and then silence for literally years. Tech frequently develops unevenly. You bring radio to the internet before internet speeds have caught up to streaming. We’ve understood the principles of artificial intelligence and machine learning for decades, but it’s only recently that cloud technology has advanced to the point where it’s feasible.
So, new technology is an opportunity to grow. And it’s not always obvious what will or won’t be critical. Look for the trends under them; if you’re starting to see things pop up in multiple talk spaces, then it’s probably important.
Podcasts: Masters of Scale, The Week in Startups, Mixergy, and The Growth Show
You know what? There are thousands upon thousands of podcasts targeted toward entrepreneurs. But these are some best. Whether riding the bus to your Silicon Valley day job or going for a stroll in your suburb, listening to the opinions of experienced founders will help.
These podcasts give you a good mix of inspiring startup stories, current news, and actionable tips for growth. Don’t ignore the importance of inspiration. Podcasts are uniquely inspiring: they are designed to keep you going, thinking, and innovating.
Books: The Startup Owner’s Manual, Who, Zero to One, and Leading at the Speed of Growth
Read books, whether you’re listening to them in the car or reading them on your Kindle. In particular, Zero to One (by Peter Thiel) encapsulates the startup experience from someone who’s lived it. But don’t forget that there’s a lot of survivorship bias out there. Just as you should read information about those who succeeded, you should also read information about those who failed.
Some other critical books include Why Startups Fail, Build, and How to Ruin Your Life by 30. If you prepare for the worst you can move toward the best.
Entrepreneurship Means a Lifetime of Learning
Don’t stop there.
You want to create the next Reddit or Robinhood app. It starts with learning more — about everything. If you never stop learning and never stop thinking, you can keep innovating. Be open to new ideas and be willing to learn from anyone.
Can you disrupt an industry that’s just begun? Who is currently winning the battle for web3? It’s a complicated question — for end users, the hope is that no one wins. For companies, the hope is that it creates megaliths and monoliths.
Facebook’s Got the Name
Sorry — Meta. Regarding being recognizable, Facebook has worked hard to make itself synonymous with web3. And the work has paid off; most people think of Meta when they think of the “Metaverse.”
The bad news for Meta is that everything published about web3 looks extraordinarily goofy. While people are thinking about the Metaverse when they think about Meta, they aren’t taking it seriously.
The Game Industry Has It Locked
From mobile app to VR space, the game industry is really making advances into web3. It’s understandable. The gaming industry has always been at the forefront of new technology. And society just got out of a few years of staying at home and playing with their computers, consoles, and phones.
If you want an example of what “the Metaverse” and web3 could do, you need only look at… Roblox and Fortnite. There are children already growing up in the Metaverse and living their lives in an overlaid, digital reality. People are holding concerts in Fortnite.
It’s Not Like Amazon Isn’t Trying
With Amazon’s AWS technology, it may be surprising that Amazon really isn’t breaking out into the web3 space. Why isn’t it selling digital terrain through its online platform?
Actually, Amazon is trying. Just this year, Amazon Studios released an MMO that they had touted to be groundbreaking. It ended up being quite poorly received and almost universally panned. It was just a regular MMO, but it shows that Amazon is trying to get into the digitally interactive space.
Of course, to really disrupt web3, you need to be able to get into the space and be accepted by people and Amazon doesn’t really have an understanding of people, nor does Zuckerberg.
What about the NFTs?
You know, a little while ago we could stay that bitcoin was definitely the winner of web3. But Bitcoin is going the way of the dodo. Even if it’s the de facto standard still for trading and bartering in crypto, it’s not going to be for long. Because it’s being surpassed by other contenders.
NFTs are going to stay but they are going to be very different.
Right now, there’s a battle for the soul of web3. It could be Facebook, Amazon, Google, or any other large company. But it could also become a decentralized service that everyone can take advantage of and enjoy.
There’s something to the dark net. It’s not just a place to buy drugs and hitmen. The dark net has remained entirely uncontrolled and collaborative for years. It’s a space where anyone can throw up a site and everyone has to essentially collaborate for people to get there. Read into the dark net and you’ll find that more things are being traded in the dark net than on the Robinhood app.
So if you want to find out more about the future of web3, why not make it? And if you want to know what people hate about web3, just ask Reddit.
A downturn doesn’t destroy startups. Rather, it separates the startups that are in recession-proof arenas from the startups that didn’t think about the economy at all. Silicon Valley is no longer a pinata full of cash; you can’t just take a whack and bleed green. You need to be thoughtful about your enterprises. Well-run companies will thrive. The others will perish.
Lean it up
Strip your tech, drop your weight. Startups that were getting fat need to lean it down; they need to pare down to the barebones now. Now is not the time for rapid expansion or hyper-scaling. It’s time for hunkering down and building real muscle. Start cutting areas that you can cut while still retaining your core technology, talent, and identity. You don’t want to be the people scrambling to pick up talent later, but you also don’t want a thousand excessive tools and utilities that you really don’t need during a time when you can’t build strong scale.
Build homes, not castles
Focus on the major pain points of companies and create technologies that they need. Okay, a decade ago, you could make millions solving some minor “problem” that a company had or giving them some luxuries that they didn’t want. But now you have to concentrate on the issues they have. And they’re going to have a lot of problems. Think about what’s going to happen to people when the economy crashes? How can you help them lean it up themselves?
Learn from success
Hey, Amazon’s doing great isn’t it? Walmart, Amazon, anyone who sells stuff online, really. But who isn’t doing great? Oh, Facebook, Twitter… social media. It turns out that during a recession, companies that don’t produce anything of value don’t do great. Take a look at the companies that are posting record profits during these recessions. It has to do with the technologies that are making it easier for people to survive during a recession, doesn’t it?
Make less go further
Don’t just lean. Think about what you can do to grow your client base from within. Think re-selling, re-targeting, re-marketing, rather than raw expansion. What other problems can you solve for your customers? How can you help them succeed? Their success is your success, after all. It’s easier to sell to people who already love you. And, as Amazon has discovered, clients are more likely to stay onboard if they rely on you for multiple things. How many people still have Amazon Prime because they don’t want to lose Prime Video or Prime Music?
Look to the debt/credit/finance industry
And finally, look, it’s a raw deal, but the reality is the industry that’s gonna be doing great is in debt, credit, and finance. At minimum, diversify your interests. Fintech booms when deals go bad, and there’s no way around that. Forge partnerships within industries that are going to last. The real estate bubble, for instance, might crash, sure; but it’s not going away.
Alright, so you’re on your way to building a mobile app to disrupt—which industry? Choose a lean one. A recession doesn’t have to stop your startup in its tracks, but you’re doing it wrong if it isn’t changing at least some of what you’re doing.
If you feel like social media and online marketing is shouting into the void, you’re really not alone. Many small, local businesses are told to invest in online advertising and mobile marketing only to discover that it’s really not effective for them.
Imagine if you advertised your company to every 10,000th person on earth. How many of those people would actually be able to use your products or services? Probably none of them. There are a lot of people on earth and there are a lot of people online.
Geotargeting and geofence marketing focus on hyper-local leads — so you can stop shouting and start earning.
Connect to the Customers Closest to You
It’s the customers that are closest to you that you want to connect with. It’s better to connect with 50 people in your neighborhood than 5,000 people across the world. And it’s cheaper, too. When you connect with customers close to you, you greatly enhance the viability and effectiveness of your advertising campaigns.
How Does Geotargeting/Geofencing Work?
Geotargeting/geo fencing works by identifying where customers are inside of a broader, third-party advertising network. For instance, Google Ads shows throughout the world but can show your ads only to those who are in your vicinity. Geotargeting is broad; it just means that you’re sending your ads to those who are in your country, state, city, or even zip code.
Geo-fencing is a little different. Geo-fencing specifically defines an area, such as an area that is located in a highly-trafficked region around your business. Once individuals are inside this area, they are targeted. Geo-fencing can be used to deliver ads through PoS systems within your neighborhood, for instance, or to send ads to phones and other devices detected in your region.
The Advantages of Geotargeting
Really, the advantages of geotargeting are clear. You can spend $100 to connect with 5,000 people in the world or $10 to connect with 50 people in your area. It’s cost-effective and far more useful.
But it also enhances public perception of your brand, as you’re no longer trying to reach out to individuals who wouldn’t be interested in your advertising to begin with. Geofence marketing creates more relevant, useful advertising, as well as more profitable strategies.
Implementing a Geotargeting Campaign Strategy
To implement a geotargeting campaign strategy, you (obviously) need to know where your customers are. There are third-party ad platforms like Google and Bing, but their usefulness will actually be vanishing shortly; action is being taken to reduce third-party tracking cookies.
There are two better options: social media marketing and third-party behavioral targeting databases. Social media marketing works because individuals already provide where they live to the social media platform. Even better, they provide information such as whether they’re married, whether they have children, and even where they work and where they went to school.
Third-party databases seek to identify consumers based on their behavior and contextual information without the help of cookies or files stored on the user’s device. These third-party geotargeted databases are likely to grow dramatically once cookies become ineffective for geofence marketing.
With the right geofence marketing, your company can focus all its efforts on advertising directly to the people who are closest to you. When they look at their phone or check their email in your location, they’ll get information that relates to your business. If they’re halfway across the world, they won’t.
But this type of advertising and mobile marketing really does require that you use the right technology. Social media marketing provides some of this targeting, but mobile marketing is about to get a lot more challenging.
GPT3 is like Bitcoin that makes your Alexa and Siri look like Dogecoin! If you are reading this there is a likelihood GPT3 may disrupt your entire industry.
The originator is Manuel Araoz, but halfway through the piece he confesses that he did not write it. The article was fully written by GPT-3. He received access to OpenAI API, and was amazed at the raw power of GPT-3, after only giving it access to his homepage, a title, some tags, and a summary.
“OpenAI, a non-profit artificial intelligence research company backed by Peter Thiel, Elon Musk, … and others, released its third generation of language prediction model (GPT-3) into the open-source wild…”
So, GPT-3–Generative Pre-trained Transformer 3–generates text. It can create anything that has a language structure. You can ask it a question; prompt it to write an essay or summarize a long passage of text, translate languages, take memos. Since apps and web design are structured language, GPT-3 makes coding easier and faster.
Will GPT-3 as Marc Strassman, Founder & Executive Director at GPT-3 Society predicts, put a lot of writers out of business? That’s an open question for now, but there is no doubt that AI has the potential to add even more to information overload by producing more content than anyone can absorb. The good news for writers is that GPT-3 can generate lots of useful new ideas and back them up with facts and evidence.
What is actually occurring inside GPT-3’s programming may not be all that clear, but what it does best is harvesting text found on the internet and creating a vast “scrapbook” glued together and available on demand. The quality and durability of its end-products depend on the reader’s taste and preference.
Said one observer, “GPT-3 often performs like a clever student who hasn’t done their reading trying to bullshit their way through an exam. Some well-known facts, some half-truths, and some straight lies, strung together in what first looks like a smooth narrative.”
However, GPT-3 is a quantum step up from its previous GPT-2 version, released in 2020. GPT-2 spat out pretty convincing streams of text when prompted with an opening sentence. Compared with GPT-2’s vast 1.5 billion parameters, GPT-3 is over a hundred times more powerful with its 175 billion neural network ties at work in text generation and automated learning.
Michael Ryaboy, GPT-3 Prompt Engineer at Codebuddy in San Francisco adds a writer’s perspective to how GPT-3 will disrupt society:
“Most repetitive writing tasks such as copywriting will be in large part done by GPT-3…Similarly, a model like GPT-3 can greatly increase your writing productivity by writing for you if you are stuck… (For gaming programmers) Tools like GPT-3 will also be used to create immersive realities, as thousands of subplots for a video game can be created in minutes, and AI Dungeon already allows cohesive text-based explorations.”
Will AI-powered technology eventually become smarter than humans? Elon Musk fears that is so. He has warned that our existence as human beings could be at stake. Musk warns “that we’re headed toward a situation where AI is vastly smarter than humans.”
The operating term here is “technological singularity.” That is the hypothetical point in time when technological growth becomes so exponentially expansive that it becomes incontrollable and irreversible. The disruption and changes to human civilization, according to the hypothesis, can result in unforeseeable disruption and changes to human civilization.
Not everyone agrees with Elon Musk’s pessimism. AI pioneer Yoshua Bengio’s view is that we “are very far from super-intelligent AI systems and there may even be fundamental obstacles to get much beyond human intelligence.”
As Cofounder, Create Labs Ventures Abran Maldonado stated, “It will put the power of AI technology into the hands of more creative and mission driven communities outside of tech. This technology has lowered the barrier to entry and will allow new groups to enter the space and stay focused on the problems they are trying to solve.”
And according to the CEO of OpenAi, Sam Altman, all the hype about GPT-3 is “too much.”Yes, he agrees, “AI is going to change the world, but GPT-3 is just an early glimpse.” He identifies three main impediments to AI taking over everything:
1. AI is hugely expensive to use because of the vast amount of computing power needed to do its work. So, the cost of using it could be well beyond the budget of smaller organizations.
2. GPT-3 is a “closed” or “black-box” system. OpenAI has not revealed full details of its algorithms. So, if you rely on a technology to answer questions or create produces, you can’t be entirely sure how those answers or product solutions came about.
3. The output is far from perfect. GPT-3 can handle tasks like creating basic apps and short texts, but often tends to deteriorate and produce gibberish when tasked to produce something longer and complex.
How GPT-3 will disrupt everything else
Mobile App developers are already leveraging GPT-3 to do some amazing things with very little effort beyond plain language requests. Some examples:
Generating web and app design code based on text descriptions.
All that design code is already there. Developers can simply describe what they want, like “a layout that contains 3 buttons with a random color.” Watch this stunning display of GPT-3s plain language coding on this YouTube video.
Getting medical advice and answers.
One medical student in the UK used GPT-3 to answer medical and health care questions. His program gives correct answers to plain English questions as well as the underlying science and biology.
Converting legalese to plain language, and vice versa.
The law is one of the most text-driven professions. There are GPT-3 apps that can write pleas, motions, and other complicated legal documents and translate their text back to understandable English. For example, “my landlord neglected the property,” becomes “The Defendants allowed the real property to fall into disrepair…”
Finally, will GPT-3 send Siri and Alexa packing?
Probably not anytime soon, Michael Ryaboy believes that “Siri and Alexa do their job well. They are designed to allow you to do tasks through speech and not to maintain engaging conversation.” Until someone comes up with a better idea that Apple and Amazon are willing to throw out those top performers, they will probably be around for a while yet.
Let Colure help you design your mobile app and mobile app marketing
So, where do you fit into all that disruption? If you’re an innovative app developer or business owner and want to tackle some of our world’s most pressing challenges and harness AI to make everyone’s life better, contact us today. Colure’s Mobile App Development Team can get you going on your next projector to be interviewed and featured in our next series of “Project Venus.”
Tel Aviv-based Blue Ribbon has leveraged its jackpot technology into DraftKings internet casinos and sports betting. Those are two of the DraftKings app developers’ core business competencies. Because of SPAC capitalization and direct IPO transactions, and having sold $1.15 billion worth of its convertible debt, Draft Kings has offered some of those vast proceeds for fund acquisition.
What the hell is SPAC?
SPAC stands for special purpose acquisition company. SPAC transactions are alternatives to raising capital via traditional stock market initial public offerings. In the insiders’ world of investments, SPAC transactions are essentially friendly buyouts of target companies. SPACs aren’t even real, commercially active companies. They are ventures where money is looking for companies.
How a SPAC works
High-profile investors—hedge funds, private equity and industry leaders—create a SPAC. They become the SPAC sponsors. They raise money from investors through prospectus marketing, emails, word-of-mouth, etc. The typical initial trading level is about $10 a share.
The investment money is placed into an interest-bearing trust account. That begins a campaign where the SPAC sponsors do market research looking for a company that wants to go public via acquisition—the act of taking over or gaining at least 50% of the company’s stock.
The SPAC shareholders agree to the takeover, most often structured as a reverse merger, meaning that the target company merges with the SPAC or its subsidiary. Then the SPAC shareholders can opt to redeem their shares and take a profit or hold onto the investment in the form of shares.
SPAC sponsors have two years after the initial public offering to find a company, whereupon the SPAC is disbanded and SPAC sponsors cash out. If the deal is successful, the sponsors can take over up to 20% of the company for an initial investment of only $25,000. That can mean an enormously lucrative return when the company can be worth millions.
So, the SPAC process is a cheaper, quicker, and easier way for a company to raise capital. Rather than being underwritten by banks and investment firms, the target company is essentially mentored by experienced SPAC sponsors. In the end, investors can redeem their shares if they don’t approve of the acquisition.
On the other hand, investors who buy into the SPAC’s IPO have no idea of the final target. They must enter the deal on faith. Even though the prospectus might identify a specific business or industry, the SPAC is not obligated to keep its word.
Also, the two-year deadline for closing the deal means that investors must be patient. The delayed deadline could also create conflicts of interest if SPAC sponsors succumb to impatience and throw due diligence to the winds of stock market volatility and the historically weaker returns and in-the-red performance of common shares that occur after mergers.
Will SPACs disrupt Wall Street?
SPACs have the advantage of bypassing the substantial time, resources, reporting and underwriting through the traditional IPO process. But will they disrupt Wall Street? Colure’s social media manager Ivonne Tanbeh reached out to a number of movers and shakers in the SPAC industry to get their thoughts on the disruption. Here’s a sampling:
“They’ve been really popular amid the current euphoria of the markets, and investment celebrities (and non-investment celebrities) have been backing certain SPACs to monetize their name/reputation, but while that may attract initial demand, at the end of the day it’s how the company actually performs and operate over time that will matter.”
“If you buy into a SPAC, it usually has a star management team. They will be interviewed constantly by the media doing ‘will-they won’t-they’ stories about which company they are going to buy. This cult of celebrity is what has propped up the active management industry long after it became clear that it is failing to deliver what it promises”
SPACs are the reverse of the normal IPO procedure. Instead of an operating company seeking investors, investors seek an operating company. This is clearly irresistible and more appealing than being passive.
Q: Do you think SPACs will disrupt Wall Street?
Ramin Nakisa responded:
I don’t think this is going to disrupt Wall Street. The proliferation of SPACs is just one consequence of the huge appetite for risk following the selloff in March 2020. The traditional route of raising cash via IPOs is less attractive now because of the share price ‘pop’ the day after the company raises its money.
Richard Coffin agreed:
“SPACs have been around for a while, so I am skeptical that they will revolutionize Wall Street. Perhaps they will become more popular, but the IPO still stands as a more established and rigorous process for companies going public.”
Daniele D’Alvia predicted the 2020 SPAC boom and was awarded the Colin B Picker Prize by the America Society of Comparative Law back in 2017. He has another perspective:
“I do not see why SPACs cannot become the new alternative acquisition models, a legitimate alternative path to access public markets rather than the traditional IPOs. It cannot be denied that SPACs pose risks like any other investment, as risks cannot be completely eradicated. However, those risks can be curtailed through proper contractual risk allocation and enhanced governance.” So, whether SPACs will be an also-ran in the competition for investors, or a paradigm shift, they have something in common with mobile app developers: they are a threat to the giant big guys. Even though the little guy might not be all that small, disruption is what adds spice to the nitroglycerine of change.
If you are trying to raise capital to launch a new product or service, pay attention. Remember when Blockbuster Video and Toys“R”Us ruled their roosts? Along came Netflix and Amazon, which caused a chickenshit-storm and toppled those two monopolies.
Here at Colure, we know that the success of our agency is built upon the success and growth of your business. Contact Colure’s Mobile Marketing & App Development Team to discuss your next project or to be interviewed and featured in our next series of “Project Venus”. Let’s grow!
In 2010, a single Bitcoin was worth about 8 cents.
Today, it’s nearly $62,000. Yesterday the mobile app known for buying crypto called Coinbase went public reaching almost one hundred billion dollar in valuation.
Despite its detractors, Bitcoin keeps going up and up. An inherently deflationary currency — a currency that is finite — it is built to grow in value. The same can be said about a multitude of other cryptocurrencies such as Ethereum, Litecoin, and even Dogecoin.
Cryptocurrencies were once treated as a joke. But they’re being taken seriously now. The question remains: How seriously should they be taken?
The State of the Crypto Market as of 2021
Cryptocurrency has gone from being denied on major payment processors (Visa, MasterCard, American Express) to showing up in ATMs. The cryptomarkets now support most major cryptocurrencies, with fringe candidates (such as Dogecoin) being slowly introduced. Market caps are growing. The market cap of Bitcoin stands at $1 trillion.
More companies are supporting cryptocurrency. Recently, Elon Musk stated that people could purchase a Tesla car in Bitcoin. It’s understandable. Cryptocurrency isn’t just a currency, it’s an investment. Companies make more by accepting Bitcoin and then holding it. And that is the double-edged sword.
Right now, cryptocurrency is still a relatively new technology. Ask the average person how the blockchain works, they won’t know. They don’t understand how the treasury works, either, however; they just have faith that it does. Consequently, the barrier isn’t really “understanding” the new technology. Right now, the barrier is usability.
How does someone purchase a Bitcoin? How do they invest in Ethereum? How can they turn a Bitcoin into a cheeseburger — or Ethereum into the down payment of a house? It’s these questions that need to be answered by the crypto market moving forward.
How Crypto Currency is Already Disrupting the World
As with any currency, crypto has some good aspects and bad aspects.
First, let’s tackle the bad. Untraceable currency has led to the proliferation of scams (such as malware and ransomware attacks) and a huge underground drug purchasing community (the dark net). Because it’s both currency and investment, it’s volatile. Most people don’t want to wonder if a cheeseburger is worth $10 or $1600 every morning; Bitcoin’s swings are no longer that volatile, but they used to be. While $1 trillion is a large market cap, it’s nothing compared to say USD ($30 trillion). It’s easily influenced. A single tweet from Elon Musk can send it doubling its price.
But, there’s the good. Volatility means a lot of money can be made. And the untrace-ability of Bitcoin is it working as intended; the idea is that Bitcoin being untraceable essentially means that anyone can use it for anything, true economic freedom. Even those who are in areas where they have an autocratic or dangerous government can purchase things that are important but “contraband.” Ideally, globalizing currency will make it easier to trade and will make it less likely any one country, such as the US or China, can control trade.
Crypto currency has already significantly disrupted many markets. And it will continue to do so.
The More Things Change, the More Stay the Same – It Won’t Replace Fiat Currency
Most analytics believe that crypto will definitely disrupt currency, but it’s probably not going to replace it. “Bitcoin is way too volatile to be used as money. Imagine if you had taken out a mortgage worth $250,000 in Bitcoin last March; you’d owe the bank $2 million today.”, says Andrei Jikh.
“Personally I think we will see a wave of adaptation and adoption of this across the board until we reach a point, of it being widely accepted,” says Eric Spivak. It’s likely that crypto is going to become another payment method, alongside the currency of whatever country a person is in. But even as we move away from “cash” standards, crypto is not likely to get complete adoption.
There are some technical issues that need to be surmounted. People can “lose” their Bitcoin forever; there’s no “Bitcoin” bank that can guarantee them their currency. Because Bitcoin is untraceable, theft cannot be tracked or reversed. And because cryptocurrencies are deflationary, they are inherently volatile. No one will hold onto a dollar bill thinking it will be worth more in the future. But people will hold onto Bitcoin, which means they are extremely hesitant to liquidate and actually use their Bitcoin or Ethereum — thereby reducing usage and exposure.
Once Bitcoin starts to even out and adoption becomes more universal, the desire to keep hoards of wealth will change. But there will still be concerns relative to the technology itself that need to be addressed.
The Next Evolution of Crypto: Where Does It Go From Here?
Fern Murias points out, “Crypto has a long way to go in terms of usability, and in order to expedite widespread adoption, I think it is crucial to build a bridge to legacy payment systems.” Adding Bitcoin to ATMs, Cash App, and other payment apps is one step. But Bitcoin still has to be easier to use.
When people get used to using things such as Apple Pay (tapping their phones rather than using a credit card or cash), then Bitcoin can become virtually indistinguishable from paying with US dollars. There will still be issues of volatility, but people will find themselves using Bitcoin seamlessly; that’s when adoption will increase.
Cryptocurrencies aren’t necessarily required to disrupt the world currency standard. They can simply provide an alternative currency standard. When alternative currency standards are introduced into the mix, it becomes vastly less likely that global powers can influence the world markets — and more likely that people themselves can be in control of a decentralized currency network.
And whether cryptocurrencies remain a niche investment or become a powerful financial instrument, they aren’t going away. At Colure, the success of our agency is built upon the success of our clients. Contact Colure’s Mobile App Development team today to build your blockchain app. Let’s grow!
What does an app do if it gets kicked off the app store?
In some ways, a lot of ways, the iOS and Google stores run the app market. And they have a host of requirements. A lot of apps have gotten kicked off the app stores; see, in recent news, Parler and even the video game giant EPIC, the maker of the global sensation game Fortnite.
But app stores aren’t the only answer. Apps can also be designed as Progressive Web Apps and they’re increasingly being used. Instead of a native app, a PWA is a website that operates like a mobile app.
So, it can be the best of both worlds. Users don’t have to download anything. Developers don’t have to build multiple platforms
And, like the web, it’s not moderated. It doesn’t require any approval from the web app stores.
App stores can be notoriously difficult to get into, and there are publishing and licensing fees. This is one reason devs have been moving toward PWAs but it isn’t the only reason.
PWAs also cost less to maintain in terms of time and energy because they’re built into the website.
That doesn’t mean there aren’t downsides. They don’t have the same functionality as a native app. They can’t be used offline. But they’re also not a trend. They’ve been growing very consistently. With progressive web apps, the apps don’t need to worry about meeting specific criteria and they remain under full control for the developer.
The success of our agency is built upon the success and growth of our clients. Contact Colure’s Mobile App Development Team to discuss your next project or to be interviewed and featured in our next series of “Project Venus”.
China blocks their citizens from using Clubhouse as AP reports. Android users are upset that the mobile app is not in the GooglePlay Store yet. Podcasters are screaming out that the app can’t disrupt the Podcast industry because Podcast are permanent evergreens that live in the cloud forever. Hmmmmmm I think we have a case of disruption brewing.
Where do you go for your podcasts? Apple, Spotify, and even Amazon have had a hard lock on audio media up until now, but there’s a new contender. Clubhouse is disrupting the way that media works and it’s an important watch for investors, at least those who don’t want to miss the boat on another big disruption.
What’s the Clubhouse App and why does it matter?
An invitation only application that’s been available since 2020, most people hadn’t even heard of Clubhouse until Elon Musk used it as a platform. And he wasn’t even releasing another tribute to Harambe.
Clubhouse is a drop-in audio app, in which users are able to connect to live audio streams and broadcasts en masse. If you’ve ever wanted to connect with and potentially hate the other fans of your fav podcast, this is for you.
Why is Clubhouse the Future of Podcasts?
It’s not a terrible idea….
Imagine live radio shows with all the excitement and interactivity it implies, along with the ability to preserve the content for later. Clubhouse has been described as Medium for podcasters, letting anyone build their content and their following readily. And because it’s invitation only for now, it’s creating a high-quality platform that can only get more popular from here.
There are a lot of podcasts out there. But people are increasingly looking for more engagement and interactivity. For once, podcasts could cease being a solo and even antisocial experience and become something people enjoy together.
To investigate this further we reached out to a social media guru Nicky Saunders to get her take on this disruption. She not only run her own podcast but also is an active Clubhouser. We asked her if she thinks Clubhouse will disrupt the Podcast industry and she stated, “I think it can add on 2 it! its a great addition to connect with your listeners and extra exposure to it 2”. What about the monetization strategy once they gain mass market? “I believe tipping speakers… access to certain rooms….. paid event will be something they can really maximize on if they play it right.” Do you think Clubhouse will eventually let users save and archive discussions? “I don’t think they will allow that… that’s was makes them unique.”More to come….
The Excitement of a Live Community
Clubhouse is far more than just podcasting. It creates a live event with all the fervor that this implies. It’s a highly social experience that makes it more compelling to follow podcasts. As people look for more digital, social venues, this becomes even more important.
But what about the curse of COVID? Confounding the valuation is the fact that it’s hard to gauge what interest will be following the pandemic and if numbers and activity could be inflated.
Clubhouse is valued at $1 billion currently after rounds of investment funding. Some have wondered if an IPO might be coming in the next year, but there are some concerns. Primarily, some worry about how content moderation may be handled, as it’s become increasingly difficult on Twitch — and no one knows whether COVID will have longstanding impact on the digital social world.
The success of our agency is built upon the success and growth of our clients. Contact Colure’s Mobile App Development Team to discuss your next project or to be interviewed and featured in our next series of “Project Venus”.
When was the first time you heard about r/WallStreetBets or RobinHood? If you’ve been following financial disruption at all, it was about two years ago, when the “infinite leverage” glitch catapulted the Reddit sub and the app into fame.
The stock trading platform for “the little guys,” the RobinHood app makes it easy for anyone to trade. Not just stocks, but options. And that means that at-home, single-person traders (like Redditors) have the ability to place trades (really, bets) that can get them practically infinite income… and practically infinite losses.
YOLO: The Culture of r/WSB
The denizens of WallStreetBets call themselves “autists.” This isn’t as denigrating as it sounds; it’s praise, to them. While not politically correct, it’s their way of saying that they focus on one thing and only one thing. Sometimes to the detriment of the rest of their life.
And sometimes they’re horribly wrong. But often they’re horribly right. Either way, they disrupt.
r/WSB users focus on “YOLOing” stock. In other words, they place very large positions on things that are essentially gambles. But the beauty and complexity of WSB is that they often aren’t gambles. Usually, the people on r/WSB are trading on news, which are entirely valid ways to trade.
Moreover, r/WSB takes advantage of a cyclical effect. While they aren’t organized (and therefore aren’t illegal per the SEC), they have significant visibility. When someone posts that a stock is “winning” for them, others will fall in line. From r/WSB, it eventually gets into the mainstream media. This all crystallized with GME.
But again, this isn’t anything that anyone else hasn’t been doing for a long time, such as stock reports on the news.
GME: WE LIKE THE STOCK
Tune into r/WSB and you’ll see everyone saying something very simple about GameStop: “We Like The Stock.” This is about more than just defying SEC’s collusion standards.
Way back in the before times of “a couple of weeks ago,” GameStop brought in a couple of executives from Chewy. Investors became bearish on the stock, expecting these executives to turn the retailer around.
This was around when people noticed that GameStop was incredibly over-shorted.
People started investing in GME because they genuinely did “like the stock”; they saw that it was undervalued because of the shorting. Essentially, hedge fund managers were trying to drive GME into bankruptcy by selling over 100 percent of its available stock.
RobinHood: Steal from the Poor, Give to the Rich?
However, the very same company that started the GME surge is the one that ultimately betrayed its own users. At the height of GME hysteria, RobinHood decided to restrict trading, so investors could only sell GME and not buy it. GME plunged to half its value before starting to recover again. And RobinHood wasn’t alone. Many other brokerages restricted trading GME for high volatility.
This is now being investigated, by such high-profile individuals as Alexandria Ocasio-Cortez and Ted Cruz. Essentially, brokerages were able to fix the price, because they only allowed for selling — theoretically to help hedge fund managers.
GME, AMC, BB: To the Moon
GME isn’t the only one that’s being promoted by r/WSB. AMC and BB are other stocks that those on WSB appear to have a consensus about: They think they’re undervalued. AMC was nearly driven to bankruptcy but received a cash infusion, and its problems are likely to be over after COVID. BlackBerry is leaning hard on privacy at a time when privacy is being questioned on almost every frontier. While some believe that these are distractions (the more people invest in AMC and BB, the less they’ll invest in GME), they’ve been on Reddit’s collective mind for a while.
GME was unique because it was so incredibly over shorted. It was over shorted by nearly 150 percent. Comparatively. AMC is over shorted by only about 50 percent (which is still a lot). But a short squeeze actually isn’t critical for market disruption; this was seen with TSLA’s explosive performance over the course of 2020.
What’s Next for r/WSB?
So, r/WSB is moving its money off RobinHood’s mobile app and there are a few new contenders for the crown. While the mobile app Cash App doesn’t allow purchases of GME, it does allow AMC — and it allows for the purchase of fractional shares. Stockpile still allows the purchase of fractions of GME. And other brokerages, like E*Trade and Fidelity, never stopped.
r/WSB is still leaning into GameStop. After all, they like the stock. And now it’s become not just an investment but an ideological mission; a way to say “F-YOU!” to the Wall Street fatcats.
This isn’t illegal. It’s not even strictly frowned upon. r/WSB is just a collection of like-minded people discussing stocks and determining whether they like a stock. They have absolutely no inside knowledge; they only know what is reported from the outside. They then independently decide on whether they want to invest.
This is something that’s baked into the market. But never before has it been so easy for someone to invest directly into the stock market. People today can manage their own retirement accounts, buy their own stocks on their lunch break, and otherwise invest freely — and quickly.
Right now r/WSB is pumping up GME, AMC, BB, and… you probably won’t believe it… Dogecoin, a cryptocurrency based on a Shiba Inu meme. And as crazy as it might sound, there are millionaires being made overnight… and billions being lost… all on a mobile app.
The success of our agency is built upon the success and growth of our clients. Contact Colure’s Mobile App Development Team to discuss your next project and disrupt next industry.
Question: How well does your mobile app stand out from the competition? According to a Statista study, today there are more than 1.8 million apps in the Apple App Store and almost 2.5 million in the Google Play App Store. After the first mobile application appeared in 2008, the information marketplace faced a dramatic shift. How do you make yours stand out by leveraging mobile analytics? The demand for instant access to data forever changed the expectations of the public.
Here at Colure Media, we understand the market movements and growth. We take pride in being one of the best mobile app development agencies in New York City. Our team excels in helping our clients stand out in the marketplace. We help them drive mobile application downloads with in-app marketing, app store optimization, mobile marketing and search engine marketing. We use these tools, crystal clear ideas and a systematic approach in defining our tradecraft.
What’s unique about Colure’s approach is our ability to develop native applications which are very strong, from a technology point of view. At the same time, we never lose focus while engaging your target audience with your brand identity. UI/UX are crucial components of any app development. Our focus upon the total user experience, project goals and overall functionality is our signature upon our client’s projects.
Mobile application developments are divided into two different categories: Android apps and iOS apps (which include iPhone apps and iPad applications). We design apps tailored to meet the needs of the enterprise and consumer markets.
The Android services we render include:
Designing and developing Android apps (SDK)
Java for Android development
GPS and Location Services
SOAP, RESTful, XML Parsing
MPEG4 AND H.264 over HTTP/RTSP streaming video
Product launches in app stores
Our iOS app developments are secure and scalable. They work comfortably on the ever-upgrading series of Apple mobile devices. These apps are crafted to achieve smooth functionality.
Our iOS development services include:
Application UI/UX designing and development
Redesigning apps for iOS compatibility
Porting for Android and Blackberry apps
iPhone SDK XCode IDE
Superior quality Graphic Standards and Protocols
Customized iPhone apps
iPhone enterprise software development
The success of our agency is built upon the success and growth of our clients. Contact Colure’s Mobile App Development Team to discuss your next project.
Mobile app retention rates decrease by more than 75% within the first three months of downloading an app. By the one-year mark, only 4% of users still engage with an app they downloaded the year prior. Numbers like these highlight the importance of retention rates when dealing with mobile marketing.
Retention can be defined in different ways. Some companies choose to focus on simply getting users to revisit the app. Others look for engagement with specific features. How you decide to measure retention rates depends on your industry and the nature of the app. For example, an e-commerce app might emphasize user engagement more than a music-playing app. Either way, the goal is to get users to come back.
Mobile app retention is vital to the growth of a company. A high number of users is useless if they churn early on. Instead, a small number of users that repeatedly return to the app offers reliability and lead to stronger relationships between the business and the customers.
Ways You Can Increase Retention Rates
Target your mobile audience. Casting a big net to catch a bunch of users will yield a very low percentage of returns to your app. Instead, focus on marketing your app to a segmented group of consumers who are more likely to engage with the app continually.
Evidence has shown that push notifications can increase retention rates by at least 20%. Personalizing those push notifications to the individual user increases retention rates even further.
Give special attention to users within their first month of downloading the app. By developing a consistent engagement early on, you create a habit in the user that they’re more likely to continue.
Invest in beta testing your app to make sure you’ve developed a quality product. If the app isn’t user-friendly, all the marketing strategies in the world aren’t going to make it appealing to users.
User acquisition has consistently been the emphasis in mobile marketing, but the attention needs to be shifted to retention. Mobile app retention rates ensure consistent engagement with loyal customers, which means a longer lifespan for the app and the company.
Before you release your mobile app in the marketplace, be sure your testing and market research has eliminated any problems. Your reputation rests on the ability of that app to fulfill every promise you’ve made.
Mobile app beta testing is a stage in mobile app development during which the business tests the app on a selected group of people. This process of testing allows a business to receive critical feedback about their soon-to-be-released mobile app.
This step is often overlooked but is important because it refines the user experience of the app. It’s tempting for businesses to simply “test” the app with their own developers to avoid the process of selecting testers. Unfortunately, this can be counterproductive, as the developers are essentially too close to the project and can easily lose perspective of the larger picture. It can be nearly impossible for them to see the mobile app as if they were interacting with it for the first time.
When getting prepared to beta test for your business’ mobile app, there are a few Important factors to consider:
Choose whether you want to do open or closed beta testing. This decision really depends on the type of feedback you need. Closed beta testing will probably do the trick if you’re looking for very specific, pointed answers, but if you need to test your app on multiple platforms or study user behaviors, a larger open group will get you results closer to what you’re looking for.
Beware of selection bias. Choosing beta testers who seem like they fit well with your business can be a big downfall. It can mean that they don’t necessarily look like your user group.
Don’t let beta testing be your end of the road. While it is an important part of developing your mobile app, it should act as your starting point, not your final destination. Beta testing should give you a starting point as your continue to integrate new technology and features into your mobile app.
Beta testing is a crucial part of mobile app development. It gives you information on specific changes that need to be made before it is released.
Allowing a mobile device to recognize environmental elements can truly make an application dynamic. Because consumers live and breathe by their mobile devices, having environment-awareness available in mobile devices keeps users on their toes and engaged in their environment. This concept is called geofencing, also known as context awareness.
Awareness of their physical environment for mobile applications brings more depth and attractiveness to an application’s user experience or UX. It engages the user by sending individually tailored data to their phone based on their geographical location. This plays a critical role in executing in-app mobile marketing and mobile app retargeting campaigns.
“Context awareness is a property used in mobile devices to identify where the user is using an application and how that might affect what the user is doing,” – Matt Carver at Bigspaceship.
“In a context-aware environment, wireless devices such as environmental sensors, radio frequency identification tags, and smartphones send location, presence and other status information across the network. Specialized software captures, stores and analyzes the data, sending it back over the network to provide context to the end device as needed,” – Computer World. Having a mobile device react to its environment and offer advertising suggestions in terms of retail therapy or even a coffee shop facilitates the needs of each user.
Goals of context awareness
“The ultimate goal of a context-aware system is for the system to arrive at a representation of the surrounding world that is close to the perception of the user,” – Interaction Design Foundation.
The layering of data allows the use of time of day and GPS coordinates to create a customized, ever-changing source of space and time relevant content for the consumer. They might provide breakfast suggestions in the morning, clothing suggestions relevant to elevation and weather, and locations for cocktails in the evening.
Geofencing is the ability for a mobile device to pinpoint the context of the user’s geographical location. “Context-aware applications look at the who’s, where’s, when’s and what’s (that is, what the user is doing) of entities and use this information to determine why the situation is occurring,” – GA Tech.
Challenges of context awareness
Mobile devices allow consumers to always be connected to the world around them. These connections can have difficulties. Computer World sheds light on challenges involving context awareness. One challenge of context awareness is privacy issues. Because context awareness uses data from the mobile device as well as environmental data, data breaches can occur. Being able to balance the security risks against the rewards is something that will be answered in time.
Geofencing is an interesting feature for mobile devices and applications. This functionality advances the capabilities of the smartphone for the specific user’s advantage. By having a more dynamic experience with your mobile device, it is no wonder that consumers fill every moment of the day looking at their phone. Advertisers and marketers will continue to take advantage of this desire for customized content and hyper focus audience targeting.
In a day when there’s an app for almost every need or function, companies providing these digital problem solvers often ask “do I need to develop a mobile application just to provide a simple function?” The answer is no. An application that operates on your web browser may be the answer. Web apps have filled the void to provide those functions. Web apps provide the feel of a mobile app with the power, accessibility, and stability of web-browser.
“From a technical viewpoint the web is a highly programmable environment that allows mass customization through the immediate deployment of a large and diverse range of applications, to millions of global users.” – Acunetix
One user defined the differences as:
“a website is defined by its content, while a web application is defined by its interaction with the user. That is, a website can plausibly consist of a static content repository that’s dealt out to all visitors, while a web application depends on interaction and requires programmatic user input and data processing.” – kerrek-sb
Defining you needs is the first step to deciding how to proceed. Many variables will affect your selection. Here are a few ideas to keep in mind as you progress:
Design with the user in mind. This decision may mean thinking beyond your personal opinions. An aesthetically pleasing won’t satisfy customers if it’s hard to use. Think simple. Sensory overload with images and options will only turn customers away. Try to keep the app’s main functions first, with more advanced settings tucked away. Ask yourself: if my app only did one thing, what would it be? Build off of the main focus, adding additions only where it enriches the customer’s user experience (UX).
Balance personal creativity with traditional functions. Colors have meaning and emotional responses. Choose a palette that represents your goals and functions. Experiment with different color schemas before the app is released. The color blue may give your app a calming feel and is the choice of many social media giants. A red color scheme may elicit strong emotions like passion or urgency but also serves as a warning color. Decide how you want your users to feel when they use your app.
It’s important to beta test your app. Try to seek a large group of beta testers to help define the strengths and weaknesses of your app. The benefits of a solid beta-test have been well established. It may be a cost, but an untested app will lose profits in the future. Your goal should be to have the best performing, most efficient app in your field. Otherwise, why would customers choose yours over a competitor?
Develop your app to fulfill the needs of your clients and to answer those questions you seek to conquer. Proceeding with the proper format for your app will facilitate greater function for everyone involved with the process.
Parallax scrolling is an incredible tool used to ramp-up your mobile application’s user experience (UX). Keeping the user engaged and focused is part of developing a quality experience that will bring the user back to your app time and again.
Parallax scrolling is a computer graphics technique which creates a 3-D environment using 2-D elements. By establishing a differential between the display of foreground elements and background elements, a sense of depth (parallax) is created. In the end, it’s visually entertaining. The visual applications are endless.
Here are 2 websites that entertain us using this technique. They demonstrate the incredible power of parallax scrolling. Look at this example that takes you under the sea, and here we see an infographic of your brain!
The amount of displayed parallax often differs between platforms. A website viewed on a desktop may show a tremendous amount of the scrolling differential between visual elements. That same site, viewed on smaller platforms, will probably reduce the amount of displayed parallax. What you see on a desktop probably will be a much richer and fuller UX than what is presented on a smartphone. This is the nature of responsive website elements. The use of this tool is currently a strong growth trend for both responsive websites and mobile apps.
Regardless of the size of your company, creating a responsive mobile website and mobile app is a smart way to market your service or brand. Today over 50 percent of American adults own a smartphone, and 80 percent of Internet users use a smartphone. These statistics show how mobile applications have become a necessity rather than a luxury. In order to stay relevant with today’s online marketplace, quality engagement is key.
Due to an abundance of mobile applications, deciding how to differentiate yourself can be a challenge. Tools like parallax scrolling can help overcome those challenges. Parallax scrolling creates depth and movement of images that add to the application design and sophistication.
Developing an application that grabs user’s attention is the key. The developer’s goal is to engage the individual. The experience itself is meant to impress the onlooker, tell a story, but also to clearly state the benefits of that service or company. This tool is designed to make your web and mobile applications stand out as a ‘one-of-a-kind’, one to be remembered.
Parallax scrolling provides a new fun way to experience a mobile app. It is a tool that developers use to provide depth and texture to their content. By carefully structuring content, users may not mind spending time exploring your app or your business. When you are ready to explore the graphical world created by your next mobile application, contact Colure’s project management team.
An excellent user interface (UI) and user experience (UX) is necessary in today’s interconnected world. In our lives, it’s common for users to use multiple smart devices in multiple environments. As users move between devices, it makes sense to transfer a user’s UX across those platforms. An example of this type of event may start by watching a Netflix movie on your living room television. After a while, you get up and continue watching that film on a laptop in the garage while you work on the lawnmower. That singular experience is maintained through different environments and platforms.
The key is providing a seamless UX within a user’s network. Each device becomes an extension of that network; each is a compliment for the other devices in that network. A complementary user experience allows for mobile applications and experiences to intermingle across these platforms. The true essence of the event is found in the experience, not the network.
Mobile gaming apps are another type of application that can benefit from complementary designs. SMHK Funklab’s game Padracer uses an iPhone as a steering wheel and an iPad as a racetrack. Extra iPads can be added to the game as well. The creativity behind Padracer led to its success as one of the first mobile games with a complementary design.
There are two main types of complementary designs: collaboration and control. In a collaborative design, two different devices have different functions. Padracer falls into this category. Control designs allow for one device to remotely control the other which typically serves the main function. An example of this would be using your smartphone to switch the song playing off Spotify from your laptop. Devices in the complementary ecosystem can also fall into two categories: must-have or nice-to-have. A must-have device is required for the app to function. In the case of Padracer, an iPad and iPhone are must-have devices that are necessary to use the app. Additional iPads add to the experience but aren’t required. These extra devices fall under the nice-to-have category.
A complementary design can unlock endless options for a business to provide an enriched experience for app users. More and more companies are discovering how a complementary UI/UX can lead to company growth. A study by AppDynamics discovered that 65% of people have very high expectations for app performance. Additionally, 30% of customers would spend more money on a company with a good app. If your business uses a mobile app, consider how multiscreen compatibility could boost your user experience.
Thanks to the cell phone, our world has become mobile and immediate; information is always ready at hand. An individual’s entire life can fit into their palm or pocket. That phone might be either Android or iOS based, the two dominant mobile platforms. Developing your mobile app for both platforms is critical in today’s marketplace.
It has become progressively important for companies and businesses to have a heavy mobile presence since smartphones and tablets have captured a dominant share of the market. Mobile application development, a pathway to marketing and branding, includes the need to create applications that run on various mobile platforms. A mobile platform is simply an operating system.
Developers create applications that are targeted at specific audiences. Often, cross-sections of these audiences disperse between various mobile operating systems. The need to ‘skip’ across various platforms provides the companies the ability to reach different audiences with one application, regardless of the platform. Cross-platform services save time, money and allow code to be easily shared between different platforms. It provides a greater reach to users.
With many solutions, often come with both pros and cons. Mobile development is no different.
Advantages with cross-platform mobile app development:
Deploy your app to various platforms reaching a greater audience.
Saves time. Allows developers to write code in one language.
Reduces development costs. This allows companies to save money by not investing in one team specific to that platform.
Simple for developers. The frameworks to create cross-platform applications are designed for scripting languages which allow for a smooth transition to the mobile device.
Disadvantages with cross-platform mobile app development:
Technology does not include all features of all mobile devices and operating systems. App developers are continuously updating the apps whenever companies add new features. The framework will need to be updated to support the new additions.
Tools are restrictive. Designing an app compatible with cross-platform frameworks can challenge developers, prohibiting them from using their own development tools and suites.
Code inefficiency. The inability to work on every platform’s native language. When the translation engine become ineffective, the coding efficiency decreases.
Slower code and process. Due to the cross-compilation process, the code writing runtime may slow down.
As with any development process, there are benefits and liabilities associated with using a cross-platform application development system. Cross-platform tools are not a universal solution. Having a development team with a working knowledge of the development environment is critical.
Contact Colure’s development team to help integrate your mobile applications with your existing systems, fitting your specific needs.
How do you develop a simple idea into a fully functional mobile app? The answer is quite simple – solid project management. Many individuals have ideas for an app, but not many invest the needed focus, time, and effort to bring the idea to maturity. Along with your vision, you’ll need an experienced project manager and development team who can help you avoid the pitfalls often associated with a new project.
Project management ideas:
Be sure that you are fulfilling a real need. This need could be a totally new idea you create or you could be advancing an existing idea. No matter the origin, be sure that your app actually has a valid purpose. Make sure that it actually does something.
Allow your idea to mature. Anyone can place a half-baked app into the market. Don’t fall into the trap of ‘rushing for sake of rushing.’ Time is critical for the maturity of ideas and growth.
Take off your blinders. One of the most difficult moments in project development is when you concede that someone outside of your ‘camp’ may have a better idea than yourself. Yes, you too may have a solid idea, but always be ready to listen to the perspective of others. They just might possess a wealth of knowledge from years of experience or education. Take the time to listen with a level head. The viewpoint offered by those outside of your project can often see past your own biasses. Just because you came up with an idea does not mean that your idea will always the best. Each project manager needs to appreciate their own limits. A responsible project manager knows when to check their ego at the door. It’s a tough lesson, but one that will surface in almost every project, in one form or another.
Learn from your mistakes. A poorly developed idea is usually worse than a simply weak idea. The weak idea often has a couple of good ideas at it’s core, but may lack refinement. Poorly developed projects are often riddled with a lack of planning, vision, and purpose. These projects are often doomed from the beginning.
Break the process into manageable steps. Be sure you’ve taken the time to explore the needs of the development process. Don’t try to do everything in one step. You’ll need to be able to review and modify your project as it progresses. Make sure that you identify both the short and long-term needs of the project.Growth and development are mission critical.
Work with a development team. Engage a team of professionals who understand the subtleties of breathing life into your ideas. As the originator of your idea, you need to stay focused, but stay open minded.
TechRepublic put together a great list of pitfalls that can plague a software development project. Often, project mechanics get gummed up for different reasons. Sometimes those reasons are valid. Sometimes they’re not.
When you’re ready to explore the needs of your next development, contact Colure’s project managers to discuss your dreams.
Mobile devices have been described as ‘this generation’s fuel for their soul’. It seems as though every function, need or desire can be addressed, answered or satisfied by some type of mobile application. Being able to monetize these behaviors has been a point of significant focus by corporations both large and small. Competition in the marketplace is incredibly fierce. Successful market shares are measured in both time and dollars; the two are inextricably connected. The longer you keep a user engaged in your application, the better your odds are of generating revenue from that user.
The big question that faced developers for years concerned both of these factors. How do you keep a user interested while engaging their wallets? In order to retain your clients, you need to hold their attention. A quality interface engages the user and won’t let them drift away from your application. Unfortunately, traditional advertising would do exactly that! When a user clicked on an advertisement inserted into a mobile application, they were whisked away to a distant website, often unable to find their way back to the place they started…the app. So how do you enjoy a mobile app without being taken to a web browser solely for advertiser content?
In 2009, Apple and Google got into a bidding war over a tech start-up which introduced a unique solution to that question. That solution integrated high-quality advertising directly into a mobile application’s operating platform. Google won the bidding war and acquired what would later be released as AdMob. The competitor of this was the now-defunct iAd, introduced as a new component of Apple’s iOS 4 operating system. Both provided customized, high-quality content, able to engage the user on many levels. This advertising platform, within a mobile platform, allowed the developer to engage the user with content, without taking them away from the app of their choice.
Both advertising platforms address a considerable business opportunity. Unfortunately, iAd was never able to conquer a majority of the market. After a few years on the market, iAd has had more than its share of challenges.
The market trends show that the demand for in-app advertising is strong. Users liked to be wooed right where they are, cradled comfortably inside of an app. As time passes, developers will have to continue the task of redeveloping advertising platforms.
Beginning with the earliest of spoken storytellers, advertisers have wanted the consumer right in the palm of their hand. The mobile device has re-defined that for the foreseeable future – it is now the advertiser who is begging to be held by the consumer.
There’s no question that the greatest money makers in the app stores today are games. Entertainment is serious business for both the Apple and Google’s app stores. Gamasutra.com looked at the trend and found without question, that one person’s entertainment is another’s business.
The top two revenue-generating apps from late last year both generated over a million dollars per day. During October 2014, Supercell’s “Clash of Clans” brought in almost $1.4 million each day and King’s “Candy Crush Saga” brought in just under $1.2 million per day in the major app stores (Apple and Google).
The vast majority of the market is filled with players who elect to play free-for-play games. However, the numbers of players who actually generate funds are amazing limited, as a percentage of the audience. Gamasutra added that “Only 2.2% of users ever pay in free-to-play games, and 46% of the total revenue comes from just 0.22% of the total amount of mobile users, Swrve reports.”
It’s been reported that the average user checks their smartphone over 1000 times per week! That number may seem a bit high, but it demonstrates how ingrained the mobile phone has become in our lives. With repeated use and shorter attention spans, game developers must capitalize on bringing the customer back to their app.
Although the numbers show a tremendous usage of the device, we see the average user launching apps about 10 times per day. These numbers reflect repeated usage of a limited number of apps. Thus, the market share for competing apps is tremendous. If you can hook the user into coming back to your app, you’ll retain their time and funds. More importantly, you’ll keep those resources from being spent on other developer’s applications.
The gamer is hooked by an enticingly addictive environment, then offered pay-for-play levels deeper inside of the game. The funds are generated by offering ever-increasing levels of adventure, tools, rewards, and exploration.
Contact Colure to engage our game development team. The market is hot for those who want to host their own games.
Creative social media campaigns are mandatory during the successful release of a new mobile application. During the software development process, the software team will design and create the new mobile app. A parallel process is the development of your social media campaign. This is how you will announce your new app to the world. Both of these efforts are mission critical to your application’s survival in the marketplace.
You must create a demand for your product. The development of momentum and interest in your project is an absolute must-do. Keep your audience focused upon only one thing – why they must have your app. While you create your social media campaign, your focus of purpose must permeate each and every action.
Key social media ideas for a mobile app campaign:
Each brand has aunique identity. The individual features that separate you from the completion are yours to use or lose. Be sure that you highlight those differences.
Stay consistent. As your media efforts crossover between various platforms and campaigns, be sure that you remain centered upon the original identity of your product. Move your campaigns around your product, not your product around your campaigns. If you lose the focus of your product’s identity, there is no possibility that your audience will ever be able to follow you.
Emphasize the benefits. Apps must be the solution to a problem. That problem may simply be avoiding boredom (solved with a game), finding information or saving money. By emphasizing benefits rather than features, you compel your audience to click through and download the app. Emphasizing the features of your app – such as its functionality or the speed at which it operates is important, but it will not create demand. Provide a solution to your user’s problem.
Don’t Be Afraid of Native Ads. In-newsfeed ads, especially on Facebook and Twitter, can be effective tools to promote your new mobile app. Detailed targeting methods allow you to push your message directly to a specific audience. Both Twitter and Facebook offer marketing solutions that are especially enticing for app developers. Twitter’s App Card allows you to add rich media beyond the 140-character limit. This extra media changes the presence of your ad, helping to persuade consumers that your app is right for them. Marketers can specify “App Download” as the goal of their native ad on Facebook, which allows them to track how many users downloaded their app as a direct result of the ad.
Your goal is to market the unique identity of your new application. Stay on task with specific goals for your project. Be certain that your media team is in perfect unison with your software development team.
Colure Media is New york based advertising and marketing agency. Advertising and marketing company offers comprehensive strategies and solutions to help businesses create impactful campaigns, increase brand visibility, and drive targeted online traffic. If you are interested for mobile marketing, Contact us now.
Mobility and responsiveness – these are two critical skills needed for anyone who enters the arena of mobile application development. Your product must be nimble and quick, but these too, are critical skills your marketing team must employ in the release of that shiny new app. The art of App Store Optimization (ASO) is important during the entire release process.
In a marketplace that features over a million apps in each of the major app stores, developers must manipulate each variable in their media arsenal. One very powerful tool is the use of consumer reviews.
The power of reviews
Being able to harness the energy of raw consumer feedback is like riding a wave. Managing both good and bad press is at the core of your public image. For better or worse – the true measure of you and your product is formed by the users’ impressions. Once you release, the power is in the hands of the consumer.
Your team must be able to respond instantly and individually, in order to reap the value of feedback. Take the time to interact with consumers and let them know that their opinions matter to your team.
You already have a plan in place. You have from the beginning. But if the consumers go in another direction or simply don’t like your idea, you need to be able to really listen and appreciate the value of what you are being told.
The fickle winds of consumer opinion can easily blow in either direction. A stunning app with an established track-record can suddenly be dashed upon the rocks by a sour update, or by the development team not listening to consumers.
The transparency of reviews clearly matters. KISS Metrics conducted a study evaluating average reviews in connection to app store rankings and it found that the most positively rated apps ranked highest on a given keyword. Those reviews are being offered by users as their reaction to your new app. How you respond to those words will determine how the market views your product. In other words, reviews are vital.
Increasing the volume of reviews
There are several ways in which you can increase your app’s reviews. One way to do it is through app reviews plugins. This is a pop-up screen that appears after a bit of usage, asking the consumer for their opinion. You should be sure to delay the activation of the plugin. Give the user the opportunity to get comfortable and really discover all of the features you’ve built into the app. If you ask users to review when they first open an app before they’ve actually had a chance to try it, they may be displeased and leave a negative review instead.
The best way to get a positive review is to build a high-quality application that makes a significant difference to your users by either helping or entertaining them. The more satisfied users you get, the more likely they are to leave a positive review, with little to no reminder or encouragement from the app.
Managing negative reviews is a metered skill. It takes time and patience to respond thoughtfully to whatever may be written. How and with which words you respond, will determine if you are able to yield a net favorable response.
Keep in mind that this is a difficult task. It often takes time, energy and patience. Be ready to have your greatest weaknesses publicly highlighted. At your moments of weakness, how you respond to your critics will determine if you earn their respect and future business.
Contact Colure today to establish a plan to help define you next mobile app.
The development of a mobile application is a significant event for any corporation, team, or individual. As the app approaches its final stages of development, there is a tremendous temptation to rush that nifty new mobile application directly into the hands of consumers. Before that action, the product owner should ask one critical question: “Are we ready?”
A critical path to confirm the app’s market viability is to conduct a test market campaign. Establishing reliable numbers allows the development team to understand what is functional and what is lacking. A market analysis provides insight to what you don’t know about the marketplace.
Within the test market campaign, individual goals should be established on a timeline, and if those goals aren’t met, the company needs to be prepared to go back to the drawing board. An active test marketing campaign will answer many new questions, some of the benefits include the following:
Seeing if the product/service is viable in the real world
Measure how consumers will respond to the product/service
Gain feedback from customers before product launch
Overall, conducting a test market campaign before launching a major media buy and mobile advertising campaign is beneficial to the company. It can help to work out the minor (and sometimes major) details of the product/service. A major advantage is that it provides the product owner with insight into the relationship between the market and the product. It lets the consumer be a part of the overall process of creating something new, and that is good for business.
A test market campaign would be wise to use in this situation if time and money permit the organization to do so. The test marketing can be used to tweak the final product or modify how to market it better to the public.
Jumping into major campaign without a marketplace analysis is like jumping into a puddle of muddy water. You have no idea how deep the water may be or if there is broken glass just under the waterline. In short, it can be a terrible decision. Before you risk the fruit of your labours, take the time to investigate the viability of the marketplace.
With millions of mobile applications available for your smartphone, the question of data security has emerged as the key concern among experts. People load their smartphones with a wealth of information including credit cards numbers, banking data, and corporate server access codes. Our phones provide access to both our very private, personal and work lives. The result has made smartphones a valuable target for hackers. On the forefront of mobile app marketing and development lies the question “How secure is our mobile data?”
Functionality Overrides Security in App Development
The drive for app functionality has often outweighed the value of mobile security. Three out of four applications will fail basic security tests, and 96 percent of all organizations use at least one high-risk application. Different applications have different security needs. Discovering the balance between security features and the app’s functionality is part of the development life-cycle. Because of this competition for resources, not all applications have the same level of security.
“App stores are filled with applications that mostly prove their advertised usefulness. Nevertheless, enterprises and individuals should not use them without paying attention to their security. They should download and use only those applications that have successfully passed security tests conducted by specialized application security testing vendors.” said Dionisio Zumerle, principal research analyst at Gartner.
Data Leaks at the Centre of Security Flaws
The biggest security flaws identified by developers involve attacks on data in applications where developers were unaware of vulnerabilities. The use of personal algorithms in place of proven modern algorithms has been the main pitfall. A lack of data encryption leads to risky storage of data and exposed back-end services leave data unprotected from unauthorized access. Personalization and the use of analytics in mobile app marketing have provided another major issue with “leaky apps” that allow people to gather personal information that can be tapped if not properly secured.
Encryption is the Future of Mobile Security
Encryption of data is critical to protecting the integrity of data. Recent news of Apple’s iCloud hack and demands from the FBI for Apple to decrypt the San Bernadino terrorist’s iPhoneillustrates the critical role security plays in our lives. These discussions illustrate an ongoing debate in the development community over security concerns. All this media attention should be seen as positive because it highlights that mobile app security has become a priority in the consumer market. While the number of unsafe applications on the market remains high, recent applications have made strides to develop a safer environment for consumers.
Recently WhatsApp introduced end-to-end encryption, securing all conversations to only the participants involved – unable to be accessed even by the developers. As people demand a new standard for mobile app security, the battle for encryption will continue to grow, highlighting the discussion between private and public safety. If you have questions about mobile application security for your firm, contact our development team here at Colure.
Creating a fluid user experience is central to the function and flow of any mobile application. User Interface (UI) design explores how an app looks and interacts with a user. User experience (UX) defines how the app feels, from the users’ perspective. These concepts are at the development core of any mobile project.
During the development cycle, focus on the end product. Be sure that all of your efforts are centered upon the end user; concentrate on how they will interact and react to your app. Here are a few things to keep in mind while you design your new app:
UX/UI Must Haves:
Offer specific mobile-only functionality. Be sure that the product you put in the users’ hands will fulfill their mobile needs and wants. Make certain that the end experience is as solid as the function.
Design core features specifically for the target audience. Are you focusing on gamers or shoppers? Regardless of your audience, all features must deliver as promised. Take the time to ensure that the user’s experience dovetails with the features in hand.
The use of multimedia should be considered for the project. Be sure that the user has full control over the media. Don’t allow the media to become a memory hog.
Don’t confuse web UX for mobile UX. Simply scaling down the UX features of a web page is not the same as designing an app that is built specifically for a mobile platform. These are two different platforms with very different audiences.
Build an app that highlights your mobile users’ needs. Don’t build an app just so you can justify all of your ideas. Feedback, change and growth are all critical factors in the development cycle.
Be sure that you app has a specific function. Make sure that it actually does something. If your app ends up as a glorified sign-up page for a service, you’re going to upset the very people you are trying to reach.
DigitalGov.gov has established a set of guidelines to help the US Government develop quality mobile applications for the consumer. They looked at a wide variety of UX and UI design issues. This list provides an interesting set of ideas to examine while you consider your next mobile app. Not all of these ideas may be relevant to your project, but they provide a solid core of ideas to consider while you dream and design.
No matter the purpose or function of your application, the end product must provide a superior quality customer UX. If you aren’t ready or able to place a flawless mobile experience into your customers’ hands, the release of a lower quality app could be doing more harm than good to your reputation. Keep both the UX and UI concerns at the forefront of your design.
Colure Media is a advertising and mobile app development company in New York. We can help your organisation to develop the mobile app development and advertising. If you are interested then contact us now.
A smartly developed mobile application can help level the playing field between companies of any size. The key to success lies in the quality of the user experience (UX). If a customer has a meaningful interaction, there is a better than average chance they will return to your company’s application.
Here are 5 key advantages of a mobile application for any small business:
Access to the customer at all times – Possibly the greatest advantage is being able to interact with your customers in a truly meaningful way. The mobile app allows the consumer to decide when they are primed for your specific service or product. The user decides when and to which extent they are willing to interact with you.
Marketing – Develop a meaningful relationship with the customer. A quality user experience (UX) will allow you to provide an interactive relationship that cannot be developed through other media. Take this opportunity to market not only your product but more your industry to your customer. By providing additional information and resources, the customer will probably engage your application for a longer period of time. More attention directed toward your application can often equal more revenue generated by that customer base. Think of this as a digital version of the free classes provided by home improvement stores. They’ll hire an expert to teach a free class on tiling or plumbing. When class is over, all of the students start grabbing tools and supplies off the shelves. It provides a great ROI.
Direct customer feedback – the amount of real-time data gathered by your app has a value that extends far beyond simple transactions. It reaches the very mindset of the consumer. You are able to decipher the specific wants and needs of the user.
Craft your product to interact with a specific audience – Most media sources provide a one-sided relationship. Mobile applications allow you can craft an interactive product that targets a finite audience, with a specific interface. No other format allows for such an engaging experience. Creating a truly rewarding user experience must be “Goal #1”.
Brand Identity – Crafting your brand requires a labor of love. It takes time and commitment to craft a brand with whom the consumer truly identifies. Your brand includes a living, breathing relationship with your customer. Be sure to respect your customer as you would any relationship. By providing truly remarkable user experiences, your audience will return time and again to your app.
Separating yourself from the competition takes a quality product, planning, and skill. The interactive relationship you develop with your customers will help determine your future growth. Don’t leave that development to chance. Never take your relationship with your customers for granted. The greatest downfall of many companies is to negate their customers’ true wants and needs, in favor of their own vision of the same. Being blinded by your ownbiases can be a very costly mistake.
Success is built upon many well-measured steps. When you are ready to take your first steps in the development process, contact Colure’s Project Managers to explore your vision of success.