95% of people looked up information on their smartphone. 61% would call that business. 59% will visit that business. 44% will make a purchase. 87% of people use their Smartphone on the go. 48% of people use phone while eating. 79% of people have used a smartphone to help with shopping.
Yesterdays old phone book is today’s new “search engine”
Have you used a search engine in the last week? 95% of the searches used a search engine to find their product (67% alone on Google) 1.2 trillion – Number of searches on Google in 2012. Where is your product when your consumers search for it online? Are you truly optimized? (Source: Google Official History, Comscore)