Blog : wearable technology

Mobile Technologies and Wearables

Mobile Technologies and Wearables

Technology that helps to improve fitness is continuously growing and expanding. The goal of many of these apps or devices is to transfer information seamlessly from the physical world into an app. This particular niche has proven to be a goldmine. The wearable technology industry is projected to be worth $34 billion by 2020. Tracking is currently a large component of these technologies. By providing the ability to track steps, flights climbed, and calories burned, the fitness technology provides detailed insight into a wearer’s life and fitness habits. From there, the wearer can improve or maintain fitness levels.

This booming industry could be either an opportunity or a threat of independence to traditional gyms and fitness clubs. One fitness club, Equinox, took the opportunity when Apple and Nike released HealthKit. The fitness chain engineered its own digital platform with Apple. Personal trainers could now access customer’s accurate data to tailor fitness programs to the customer’s needs.

One non-traditional fitness app made by a gaming company boosted their net worth by 7.5 billion dollars. The company, Nintendo, created the app Pokemon Go with Niantec and the Pokemon Company. This app features the use of a smartphone’s GPS and camera system to make a highly interactive game. The player must walk around in the real world to move their virtual avatar in the game. The avatar will randomly encounter Pokemon. Then the app uses the camera to place the creature as if it is in your “real” environment. You also need to take a certain amount of steps to achieve accomplishments. The Pokemon franchise is so huge and well known that players of all ages download the game. Many users reported that the game is helping them boost their fitness since walking is a necessary component of playing the game.

All this tracking and fitness apps and technology creates a jackpot for mobile advertisers who use data. Since most use GPS, companies can get a detailed look at the lives of their consumers. Additionally, they can receive information about your general state of wellness, health conditions, diet, etc. from these apps. All this data could be sold to create more detailed advertisements, similarly to the online data tracking that already exists. This may be an issue of privacy for many. Others may enjoy having advertisements that are more relevant to their needs and wants.

The fitness technology industry is exploding with growth. Companies who take advantage of this trend will have a potential to reap major benefits. Contact Colure’s mobile advertising team to provide a solid go to market plan for your next mobile app.

Wearable Technology Trends for Mobile Applications

Wearable Technology Trends for Mobile Applications

Wearable technologies have become part of both our personal and corporate landscapes. As each day passes, we see new wearable applications being introduced to the marketplace. Multiple industries are integrating the technologies into their operations. Runners and athletes of all capabilities use wearable computers to document tremendous amounts of data about their physical status. We may take the wearables for granted as part of our everyday lives, but it has been a path that developers have been embracing for years:

  • Medical applications – Years ago we heard a TV commercial describe a patient who had fallen but could not get up to call for help. Those same patients today can communicate with emergency responders by transmitting critical medical data through a wearable computer. Although a patient may not be conscious, their wearable computer is still able to intercede with life-saving communications. Techcrunch.com took a look at the advantages of pairing wearable technologies with the medical community.
  • Google Glass – In April, 2012 Google started the public discussion of their eyeglass-mounted computer, “Project Glass”. This was the beginning of “Google Glass”. The evolution of Google Glass has encountered not only a technology growth curve, but also a social growth curve. Community members react differently to social norms being challenged when someone arrives in crowded a room wearing a camera on their face. The history of the Glass project has been well documented by glassalmanac.com.
  • The Apple Corporation – Apple has invested heavily, banking on the success of their smart watch, called the “iWatch”. Many see the iWatch as the next step of the wearables revolution. While many ‘smart watches’ temporarily record data, they are anchored to a larger smart phone to download and process data. The recently announced upgrades for the iWatch demonstrate it to be a more of a self-sustaining platform. “This new version will have great new capabilities and bring native apps right to your wrist,” Apple CEO Tim Cook said in a recent announcement. The first generation needs to dock with an iPhone 5 (or later) but is setting the basis for an independent system with future developments. 

Being able to stay current involves not only understanding your clients’ current needs, but also appreciating the trends in the marketplace that affect our daily lives. Writing mobile apps for wearables is the next step in our evolution for programmers, runners and patients. Being able to communicate intelligently is critical to our growth.