Wearable technology isn’t a new concept but is becoming a larger trend in everyday life. In fact, wearable technology is becoming the new gateway for big data by collecting user information in a more natural way.
Products such as FitBits, Apple Watches, and even wearable rings are becoming fashion trends, yet most users don’t realize how much data is being collected. Wearable technology not only presents us with potential risks but also potential rewards as well.
In industries such as health and wellness, entertainment, and outdoor sports, wearable technology becomes a helping hand. It can be your GPS, track your heart rate, monitor your sleep and even keep track of your activity.
Rewards include sending personalized data to the user that can analyze their health and fitness and can even fill in the gaps in patient records. Yet, wearable technology can also present the risk of too much data becoming accessible to companies and the device manufacturers.
As the devices are used more and more, big data will be able to gather more specific information regarding a person derived from wearable data such as the time, duration, and proximity of an activity to other tracked individuals. Combined with demographic information, it can provide crucial and detailed context to each individual interaction.
Data gathered impacts how businesses market their products and how companies recruit talent and motivate their employees.
Wearable technology gathers a new class of sensitive data about people: not only who they are, what they do, and who they know, but also how healthy they are, what movements they make, and how well they feel. With growth and changes occurring in the technology of the devices, security and privacy must grow as well.
While companies innovate independently, there is not a lot of information addressing your data security. Users must be aware of the potential dangers when engaged in wearable technology just as they would with normal devices such as tablets, computers and mobile devices.