Everyone works to present their clients in the best possible light. As marketers and advertisers, our industry fights to win over each and every possible customer. But that fight is often long and tiresome. It becomes easy to fall into a deep trap. Sometimes, marketers negate the entire process of communication because they become too worried about the tools they use, trying to communicate. In short, the mechanism of communication actually impedes the process of communicating with someone. It’s the age old problem of not seeing the forest for the trees.
From time to time, you may need to step back, close your files and get a breath of fresh air. When your nose is too deep in a project, it’s easy to lose track of the fundamental concepts involved with communication. You might be speaking, but is anyone listening? Does anyone care what you have to say? If you keep hitting the same wall day after day, try keeping these simple ideas in mind:
Clear Communication for Businesses
- Keep It Simple Stupid (the K.I.S.S. Rule) – Keep your focus and get to the point. Avoid the temptation to create too many layers, providing too many details about the same thing. Stay on task; tell me a simple story. Businesses need to effectively communicate.
- Describe your product or service in less than 10 seconds – If you are not able to communicate the value of your service or product in that short amount of time, you may have lost your customer. Worse than that, you might have lost their repeat business. Some national sources place internet attention spans at less than 10 seconds.
Poorly delivered content is worse than weak content – Let’s be honest, you won’t always have the opportunity to sell the biggest and best widget. Sometimes we work hard to sell something ordinary, something simple and plain. Regardless of what we are selling, you must be able to use both the medium and language of choice perfectly. There is no way a client will trust you with their advertising budget if you cannot create a properly structured sentence. If you ever have a question with your copy – ask someone for help.
- Learn to Listen – This is critical. Listen to a client’s ideas and concerns. Invest the time to discover which words they use to communicate. Keep in mind your audience’s mindset. Find out what is important to them – not you. Businesses are constantly trying to stand out from the crowd, to be seen as different. Be sure that you are not seen as being indifferent to your audience. Listen to what they are saying.
- Identify your client’s values – Don’t confuse your values for those of your client.
At the end of the day, we are storytellers. Our one task is simple: “Tell me a story.” If you can’t do this clearly and simply, you may want to take a step back and take a breath. Listen to what is happening around you.
Let us help you tell your story. Contact Colure’s storytellers.
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