Blog : AI

What the heck is GPT3 and why will it disrupt every industry?

What the heck is GPT3 and why will it disrupt every industry?

GPT3 is like Bitcoin that makes your Alexa and Siri look like Dogecoin! If you are reading this there is a likelihood GPT3 may disrupt your entire industry. 

The originator is Manuel Araoz, but halfway through the piece he confesses that he did not write it. The article was fully written by GPT-3. He received access to OpenAI API, and was amazed at the raw power of GPT-3, after only giving it access to his homepage, a title, some tags, and a summary. 

“OpenAI, a non-profit artificial intelligence research company backed by Peter Thiel, Elon Musk, … and others, released its third generation of language prediction model (GPT-3) into the open-source wild…”

So, GPT-3–Generative Pre-trained Transformer 3–generates text. It can create anything that has a language structure. You can ask it a question; prompt it to write an essay or summarize a long passage of text, translate languages, take memos. Since apps and web design are structured language, GPT-3 makes coding easier and faster.

Will GPT-3 as Marc Strassman, Founder & Executive Director at GPT-3 Society predicts, put a lot of writers out of business?  That’s an open question for now, but there is no doubt that AI has the potential to add even more to information overload by producing more content than anyone can absorb. The good news for writers is that GPT-3 can generate lots of useful new ideas and back them up with facts and evidence.

What is actually occurring inside GPT-3’s programming may not be all that clear, but what it does best is harvesting text found on the internet and creating a vast “scrapbook” glued together and available on demand. The quality and durability of its end-products depend on the reader’s taste and preference. 

Said one observer, “GPT-3 often performs like a clever student who hasn’t done their reading trying to bullshit their way through an exam. Some well-known facts, some half-truths, and some straight lies, strung together in what first looks like a smooth narrative.”

However, GPT-3 is a quantum step up from its previous GPT-2 version, released in 2020. GPT-2 spat out pretty convincing streams of text when prompted with an opening sentence. Compared with GPT-2’s vast 1.5 billion parameters, GPT-3 is over a hundred times more powerful with its 175 billion neural network ties at work in text generation and automated learning.

Michael Ryaboy, GPT-3 Prompt Engineer at Codebuddy in San Francisco adds a writer’s perspective to how GPT-3 will disrupt society:                                                                            

Most repetitive writing tasks such as copywriting will be in large part done by GPT-3…Similarly, a model like GPT-3 can greatly increase your writing productivity by writing for you if you are stuck… (For gaming programmers) Tools like GPT-3 will also be used to create immersive realities, as thousands of subplots for a video game can be created in minutes, and AI Dungeon already allows cohesive text-based explorations.”

Will AI-powered technology eventually become smarter than humans? Elon Musk fears that is so. He has warned that our existence as human beings could be at stake. Musk warns “that we’re headed toward a situation where AI is vastly smarter than humans.”

The operating term here is “technological singularity.” That is the hypothetical point in time when technological growth becomes so exponentially expansive that it becomes incontrollable and irreversible. The disruption and changes to human civilization, according to the hypothesis, can result in unforeseeable disruption and changes to human civilization.

Not everyone agrees with Elon Musk’s pessimism. AI pioneer Yoshua Bengio’s view is that we “are very far from super-intelligent AI systems and there may even be fundamental obstacles to get much beyond human intelligence.”

As Cofounder, Create Labs Ventures Abran Maldonado stated, “It will put the power of AI technology into the hands of more creative and mission driven communities outside of tech. This technology has lowered the barrier to entry and will allow new groups to enter the space and stay focused on the problems they are trying to solve.” 

And according to the CEO of OpenAi, Sam Altman, all the hype about GPT-3 is “too much.”Yes, he agrees, “AI is going to change the world, but GPT-3 is just an early glimpse.” He identifies three main impediments to AI taking over everything:

1. AI is hugely expensive to use because of the vast amount of computing power needed to do its work. So, the cost of using it could be well beyond the budget of smaller organizations.

2. GPT-3 is a “closed” or “black-box” system. OpenAI has not revealed full details of its algorithms. So, if you rely on a technology to answer questions or create produces, you can’t be entirely sure how those answers or product solutions came about.

3. The output is far from perfect. GPT-3 can handle tasks like creating basic apps and short texts, but often tends to deteriorate and produce gibberish when tasked to produce something longer and complex. 

How GPT-3 will disrupt everything else

Mobile App developers are already leveraging GPT-3 to do some amazing things with very little effort beyond plain language requests. Some examples:

Generating web and app design code based on text descriptions. 

All that design code is already there. Developers can simply describe what they want, like “a layout that contains 3 buttons with a random color.” Watch this stunning display of GPT-3s plain language coding on this YouTube video.

Getting medical advice and answers. 

One medical student in the UK used GPT-3 to answer medical and health care questions. His program gives correct answers to plain English questions as well as the underlying science and biology.

Converting legalese to plain language, and vice versa. 

The law is one of the most text-driven professions. There are GPT-3 apps that can write pleas, motions, and other complicated legal documents and translate their text back to understandable English. For example, “my landlord neglected the property,” becomes “The Defendants allowed the real property to fall into disrepair…”

Finally, will GPT-3 send Siri and Alexa packing?

Probably not anytime soon, Michael Ryaboy believes that “Siri and Alexa do their job well. They are designed to allow you to do tasks through speech and not to maintain engaging conversation.” Until someone comes up with a better idea that Apple and Amazon are willing to throw out those top performers, they will probably be around for a while yet.

Let Colure help you design your mobile app and mobile app marketing

So, where do you fit into all that disruption? If you’re an innovative app developer or business owner and want to tackle some of our world’s most pressing challenges and harness AI to make everyone’s life better, contact us today. Colure’s Mobile App Development Team can get you going on your next projector to be interviewed and featured in our next series of “Project Venus.” 

Artificial intelligence and SEO

Artificial intelligence and SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s results page (SERP). Complicated algorithms examine tremendous amounts of data to produce these results.

To facilitate this workload, search engines now employ the use of artificial intelligence (AI). This change has made it necessary for legitimate digital marketers to refine their efforts to maintain quality in terms of technical SEO and content development.

The artificial intelligence learns and uses natural language processing, meaning that AI SEO becomes smarter and more human-friendly. AI is trained by using known data, such as:

  • Content

  • Links

  • User behavior

  • Trust

  • Citations

  • Patterns

The AI systems then analyze that data using user experience, big data, and machine learning to develop new ranking factors. The process is capable of producing marketable results most likely to meet user needs.

RankBrain is Google’s machine-learning, artificial intelligence system that helps process its search results. The system uses an entirely new way of processing queries. This portion of the search engine’s core algorithm looks at search terms that have not been used before and compares the keywords against other searches to determine what type of results the end user is looking for.

Google’s RankBrain is just one form of artificial “narrow intelligence,” which means that, while it can perform things better than a human in one specific area, it is still a relatively weak form of artificial intelligence.

Yet, AI offers marketers insights that will improve ad campaigns. Adopting AI specifically for SEO efforts presents marketers with tactics that enable them to rank higher in search engines and get their ads seen by more people. The data provides insight that enable you to optimize a website, build links with the high-authority domains, and identifies the best keywords to use for each webpage.

Artificial intelligence has now progressed into deeper learning. While combined with search engine optimization, the list of possibilities to perform tasks has brought a whole new way to produce search engine results.

The execution of SEO has changed because Google, Bing, and all the other search engines are employing artificial intelligence (AI) to evaluate the content of pages.

When SEO is combined with artificial intelligence there are improvements in the results that come from search engine optimization.

Artificial Intelligence (AI) and the cost of information

Artificial Intelligence (AI) and the cost of information

Artificial Intelligence (AI) has been a growing field for decades, but the uprise in virtual assistants in the home has opened a new channel of advertising. With it comes new challenges. Virtual assistants, like Apple’s Siri or Amazon’s Alexa, give consumers a hands-free, hassle-free way of looking up information, keeping track of their plans for the day, or even trying new recipes. But the marketing industry has been hit hard by consumers’ new ability to make purchases or browse the internet without being exposed to a traditional advertisement.

AI brings both benefits and pitfalls to the marketplace. Marketers have new tools at their disposal, but they’ve also been given quite a few hurdles to jump through.

Pros of AI:

  • Virtual assistant devices offer better, more precise data that’s willingly volunteered by consumers. For example, Amazon gets detailed, individualized data with every task Alexa takes on.
  • AI creates a discrete form of advertising that doesn’t feel like a marching band of business owners trying to sell you their products. For example, ask Alexa to buy you a soda, and she immediately suggests the top two products, one of them being a 24-pack of Izze Sparkling Juice drinks. Izze drinks are getting quick advertising to interested customers disguised as a casual conversation. Consumers don’t recognize advertising as easily in this new and unmarked territory.

Cons:

  • Now that consumers are able to order a new product or search something on the internet without even pushing a button, the emphasis on digital marketing is threatened. Desktop and mobile devices have been the biggest platforms for reaching consumers. Only time will tell how AI will modify the relationship between customers and new businesses.
  • AI devices are always listening to all sound sources in the home, waiting to be activated. AI marketing is supposed to be the next big leap in marketing, but what information is gathered, how, and what happens to that data? What price are customers willing to pay for those advancements. Privacy in our homes is guaranteed by the Fourth Amendment to the U.S. Constitution. Will consumers give up that right by agreeing to a software licensing agreement? Sometimes, with no marked path to follow, a fresh line will need to be drawn when it comes to what is ethical and what is business-savvy.

AI emphasizes the importance of Search Engine Optimization (SEO) more than anything. Recommendations by virtual assistants like Alexa and Siri are based on the top results in search engines. Making sure that your service or product is at the top of the list will allow your business to wedge its way into those recommendations. AI management of various details in our lives can be a great asset. The question becomes, “what will be the cost of that growth?”