Blog : Disruptive Mobile Apps

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The Rise of Dynamic NFTs: Unlocking a New Era of Digital Ownership

In the ever-evolving world of blockchain technology and digital art, a new concept has emerged that is revolutionizing the way we perceive non-fungible tokens (NFTs). Dynamic NFTs, the latest innovation in this space, are breathing new life into the digital art market and pushing the boundaries of what can be achieved with these unique digital assets. In this article, we will explore the concept of Dynamic NFTs, their potential applications, and how they are transforming the notion of digital ownership.

Understanding Dynamic NFTs:

At its core, a Dynamic NFT is an NFT that possesses the ability to change or evolve over time. Unlike traditional static NFTs that represent a fixed digital asset, Dynamic NFTs introduce an element of programmability, allowing for dynamic characteristics and interactions. These characteristics can range from animations, audio, or even real-time data updates, making the NFT a living, breathing entity in the digital realm.

Breaking the Boundaries of Digital Art:

Dynamic NFTs are redefining the boundaries of digital art, enabling artists to create immersive and interactive experiences for collectors. With the ability to incorporate animations, music, or other multimedia elements, artists can now craft NFTs that evolve and adapt to the viewer’s actions or external stimuli. This interactivity adds a new layer of engagement and emotional connection to the artwork, enhancing the overall value and appeal of the NFT.

Applications and Use Cases:

The potential applications of Dynamic NFTs extend far beyond the realm of art. These programmable assets can have various practical use cases, such as:

Gaming: Dynamic NFTs can be integrated into video games, allowing players to own unique in-game items that can evolve or gain new abilities over time. This creates a dynamic and personalized gaming experience, enhancing player engagement and fostering a sense of ownership.

Collectibles: Dynamic NFTs can be used to create digital collectibles that change or grow based on specific conditions. Imagine owning a collectible card that gains new abilities or attributes based on your achievements or milestones within a game or community.

Virtual Real Estate: Dynamic NFTs can be utilized in virtual worlds to represent real estate or properties. These assets can evolve or change based on the actions of the owner or the community, creating a dynamic and ever-changing digital landscape.

Digital Identities: Dynamic NFTs can serve as digital identities, allowing individuals to showcase their achievements, skills, or personal growth over time. These programmable identities can update automatically as the individual reaches new milestones or accomplishments.

The Future of Digital Ownership:

Dynamic NFTs represent an exciting frontier in the world of blockchain technology and digital ownership. With their ability to evolve, adapt, and interact with the viewer or the environment, these programmable assets are reshaping the way we perceive and engage with digital art and other digital assets. As the technology continues to advance, we can expect to see even more innovative use cases and exciting opportunities emerge in the world of Dynamic NFTs.

Conclusion:

Dynamic NFTs are unlocking a new era of digital ownership, where digital assets can evolve, adapt, and interact with their owners. This innovative concept is revolutionizing various industries, from art and gaming to virtual real estate and personal identities. As we witness the rise of Dynamic NFTs, it’s clear that we are only scratching the surface of their potential. The future holds endless possibilities for these programmable assets, reshaping the way we perceive, value, and interact with digital assets in the digital age.

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How ChatGPT Is Disrupting the Very Idea of Art Itself

By now, most people are familiar with the sheer level of disruption that AI-driven tools like ChatGPT are leaving in their wake. That one in particular is already being used take (and pass) business school exams for people. A mobile app like the Robinhood app was used by Reddit to upend the stock market. It’s changed the way people think about searching online. It’s had a major impact on eCommerce. The list goes on and on.

But when it comes to art, the impact has largely been limited to being a novelty… until now. People have used ChatGPT to write wonderfully bizarre essays or to create rudimentary pictures based on rough descriptions. But could that same tool soon be used to instantly create another season of your favorite television show, or to write massive series of novels so that you never run out of something to read?

If the answers to those questions are “yes”… is that a problem? That’s where things get tricky.

The Impact of AI on Art is Already Here

Perhaps the biggest example of this idea playing out in the news right now takes the form of the Hollywood Writer’s Strike. For those unfamiliar, all writers who are a part of the Writer’s Guild of America (or WGA for short) began a strike in May 2023 with a list of demands that studios like Disney and Warner Brothers initially refused to accommodate. One of them had to do with protections against the impact that artificial intelligence might have on the entire industry.

One of the WGA’s demands was that studios “regulate the use of artificial intelligence on all covered projects.” More specifically, they want guarantees that AI will not be used to write or rewrite literary material, that anything generated by AI cannot be used as source material, and that anything covered under the Guild (which is just about everything produced by the major Hollywood studios) can’t be used to train an artificial intelligence algorithm.

To put it another way, writers want guarantees that they’ll lose out on future jobs in the future because AI will simply be used to fill that void. If they turn in a first draft of a script, they want to make sure that they won’t be immediately fired so that an AI can then rewrite it for free. Anything that has previously been written (like a script for cinematic classics like “The Godfather” or “Gone With the Wind”) should also not be used as training material to allow an AI algorithm to do all of the above.

In essence, what they’re trying to protect is not necessarily their ability to be artists – as any of us can do that at any point. It’s their ability to make a living from it. If a studio has a choice between paying someone to write a script and using an AI tool like ChatGPT to create that same script for “free” (after the initial investment of course), and the results are similar if not identical, it’s clear that they will select the second option almost every time.

Equally complicating things is the subjective nature of art. Person A could watch a movie that they loved while Person B could watch the same movie and think it was terrible. So who is to say a script written by an AI tool like ChatGPT isn’t just as good as one written by a human?

The same is true of the quality of a painting written by AI, or a song that has been generated in largely the same way.

So even though, as it stands, AI cannot replicate the quality of human-derived art with 100% success (just look at the hands in any AI-generated drawing of a human for proof of that), there will come a day when that is no longer the case. Given how hard the Hollywood writers are currently fighting, that day may come a lot sooner than most people realize.

What happens then? If “art” lacks that human element – that connection that we make with the thoughts, ideas, and feelings of another human being – does it continue to be art? If “yes,” does that matter? Is this future inevitable? These are the types of questions that people who care about art and its impact on our society are already having.

As the philosopher Alfred Korzybski once said “a difference which makes no difference is no difference.” When it comes to art as a concept, that is a level of disruption that we all may have to come to terms with sooner rather than later.

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The Disruption of ChatGPT: What You Need to Know

History is filled with the stories of the little guy out-thinking their larger counterparts, leveraging innovative thinking and modern technology to disrupt that which had been considered infallible up to that point. Most recently, we have the example of a Reddit group composed of average, everyday traders using the Robinhood app to upend Wall Street hedge fund titans. Can a group of Average Joes buying stock in Game Stop and AMC on a lark with a mobile app change the way we think about the stock market? It turns out that yes, yes they can.

The same basic concept may be playing out right before our eyes, albeit in another corner of the technology world: artificial intelligence. In November 2022, a prototype AI chatbot called ChatGPT was launched by OpenAI. Even though it hasn’t been live for very long, it’s already garnered attention for its ability to generate everything from short stories to rap lyrics, all with a decidedly human-like quality that other chatbots of the past have lacked.

But what does this mean in the long-term, and what do the implications mean for artificial intelligence in general? The answers to questions like those require you to keep a few key things in mind. 

ChatGPT: The (AI-Powered) Story So Far

If you’re getting the feeling that you’ve heard of OpenAI before, you definitely have – they’re the same organization behind the AI art generation platform called DALL-E. It’s been making the rounds recently for mostly general entertainment and ironic comedy purposes – you can tell DALL-E to create virtually any picture you’d like and it will, using only the keywords you provide.

ChatGPT is similar, only it uses dialog instead of a visual medium like art. The goal when you interact with ChatGPT is to make you feel like you’re talking to a real person.

This is largely where the potential to disrupt comes from. Not only can ChatGPT answer your questions, but it also allows you to ask followup questions that piggyback off of that original context. If it makes a mistake, it’s supposed to admit it. If a request is deemed inappropriate, it will outright refuse to do it. 

Based on all of the above, it should come as no surprise that interacting with ChatGPT is equal parts hilarious and strange. ChatGPT truly does seem to have a legitimate sense of humor… albeit kind of a quirky one. You can’t quite tell if it’s joking around with you or if what it’s saying is just wrong.

The creators of ChatGPT claim that it can talk about virtually anything and, thanks to the fact that it’s powered by machine learning, it’s only going to get more effective at it the more people use it.

In terms of its potential to disrupt, it’s easy to see a future where ChatGPT at the very least writes a significant amount of content that is then published online. Can an AI-powered chatbot be a journalist? We’re about to find out! (But honestly, it couldn’t do any worse than some of those news sites out there). Can an AI-powered chatbot provide hours upon hours of entertainment, supplanting your need to turn on Netflix and use it as background noise to distract you? Of course it can. It probably already is.

Will it write your research paper for you? Can it provide emotional interaction like in that weird Spike Jonze movie “Her”? Can it gain sentience, rise up, and take over humanity once and for all? Yes, possibly, and… maybe that’s a question better left unanswered for now.

One thing is for sure – ChatGPT has already changed the game in terms of what we think about when we think about interacting with chatbots online. Of course, there is absolutely nothing that can go wrong when you create a powerful AI-driven system that partially used Internet memes and message board posts as its training data. 

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What are you reading? The most essential resources for a disruptive founder today

So, you want to disrupt the world with your mobile app. But like all things, disruption and entrepreneurship occur on the shoulders of giants. Steve Jobs didn’t come up with the iPhone on his own. He took things that were already popular and made them better. 

Life isn’t always about innovation. Often, it’s about implementation. You identify best-in-class technologies and find opportunities to apply them. And you do that by knowing what’s going on. Let’s take a look at some essential resources for a disruptive founder today.

Mainstream Periodicals: Let’s Get It Out of the Way

Entrepreneur, Fast Company, Fortune, Forbes — you should read them all. But be aware that once something’s in a mainstream periodical, its time has expired. In the old days, investors used to say: “The best time to invest in a stock is before your Aunt Sally is talking about it.” The same applies.

Still, these mainstream periodicals are critically important because they provide insights into the general zeitgeist is thinking. Mainstream periodicals will tell you what people are already talking about. It’s your job to be ahead of the curve.

And there’s always the exception. Did you know that Zuck was talking about the Metaverse since 2014?

Innovation and Tech: Futurism, MIT Technology Review, and Wired

Frequently, new technology breaks quietly. There are one or two articles on an advanced, open-source machine learning platform… and then silence for literally years. Tech frequently develops unevenly. You bring radio to the internet before internet speeds have caught up to streaming. We’ve understood the principles of artificial intelligence and machine learning for decades, but it’s only recently that cloud technology has advanced to the point where it’s feasible.

So, new technology is an opportunity to grow. And it’s not always obvious what will or won’t be critical. Look for the trends under them; if you’re starting to see things pop up in multiple talk spaces, then it’s probably important.

Podcasts: Masters of Scale, The Week in Startups, Mixergy, and The Growth Show

You know what? There are thousands upon thousands of podcasts targeted toward entrepreneurs. But these are some best. Whether riding the bus to your Silicon Valley day job or going for a stroll in your suburb, listening to the opinions of experienced founders will help. 

These podcasts give you a good mix of inspiring startup stories, current news, and actionable tips for growth. Don’t ignore the importance of inspiration. Podcasts are uniquely inspiring: they are designed to keep you going, thinking, and innovating.

Books: The Startup Owner’s Manual, Who, Zero to One, and Leading at the Speed of Growth

Read books, whether you’re listening to them in the car or reading them on your Kindle. In particular, Zero to One (by Peter Thiel) encapsulates the startup experience from someone who’s lived it. But don’t forget that there’s a lot of survivorship bias out there. Just as you should read information about those who succeeded, you should also read information about those who failed. 

Some other critical books include Why Startups Fail, Build, and How to Ruin Your Life by 30. If you prepare for the worst you can move toward the best.

Entrepreneurship Means a Lifetime of Learning

Don’t stop there.

You want to create the next Reddit or Robinhood app. It starts with learning more — about everything. If you never stop learning and never stop thinking, you can keep innovating. Be open to new ideas and be willing to learn from anyone.

Elon Musk takes over Twitter
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Elon Musk takes over Twitter

Can you believe it? It worked. But what does it mean for the media? What does it mean for “free speech” and the market of opinions? Elon Musk has finally bought Twitter — and tanked his own stock doing it. What does that mean for digital disruption?

A Hostile Takeover

Earlier in the month, Elon Musk started a hostile takeover of Twitter by purchasing an immense number of shares. Twitter reacted by enacting a poison pill measure; a poison pill is something a company does specifically to avoid a hostile takeover, making it effectively impossible for a company to be taken over through stock purchases alone.

But despite the board initially saying that Musk would have no control over the company, they quickly introduced him to the board. And when he offered $44 billion for Twitter itself, they rather quickly folded. Musk is known for his capricious but often visionary purchases; he did not build Tesla but rather purchased it.

Interestingly, until the very end, Reddit posts were saying Musk could never take over. But Redditors have a long history of skepticism, going back to the Robinhood App.

Why Does Musk Want Twitter?

Musk has a weird relationship with Twitter. He doesn’t like being censored. So much so that he’s been fined repeatedly by the SEC for saying things that manipulated Tesla’s stock prices. Musk says that he wants transparency on the platform but it’s also likely he wants the freedom to do what he wants.

Whether he’s the proper steward for a channel that has become a leading resource for news and even political change remains to be seen. Musk cut his teeth in digital disruption with PayPal and his forays into Tesla and SpaceX have both been markedly successful. But they are very different technologies.

The Consequences for Tesla

Tesla stock, meanwhile, has been absolutely slaughtered. In part, this is due to the perception that Musk is acting irrationally or emotionally, which he has historically been prone to do. If he’s purchasing Twitter as a means of radically decentralized discourse, that’s one thing. If he’s purchasing it because he wants people to stop saying mean things about him on the internet, that’s a vastly different situation. Regardless, Tesla stockholders got to see the stock plummet.

The Consequences for Twitter

While many users have abandoned Twitter, the reality is that people are mostly meh. As one user stated, “if you’re upset over a billionaire buying Twitter, wait until you find out who owns everything else.” So, a billionaire bought an online platform/mobile app. What else is new?

For many, the reality of the situation is that Twitter is just a social media venue that they can take or leave, and most appear to be waiting to see what happens.

Entrepreneurs, though, will face broader implications. One thing Musk does have a stance on is algorithm transparency.

Algorithm Transparency and Business

No one knows what special sauce Google uses to make sure that results surface. That’s the point. Billions are spent every year trying to figure it out in the form of search engine optimization.

Musk wants to make visible the mechanisms that promote posts on Twitter. And that could be both a problem and an opportunity. It will either radically change the way people are using Twitter or (more likely) destroy it as spam becomes even more aggressive and prevalent.

Companies that lean firmly on Twitter for their advertising campaigns are currently right to be wary.

Note that the Musk deal with Twitter could still fall through. It’s not finalized. He may discover that he didn’t want to buy Twitter after all. He may get butthurt that Bill Gates’ short position against Tesla paid off big. And Twitter itself may decide not to capitulate.  

Still, this gives rise to many thoughts as to how the wealthy can control discourse, how vulnerable the entrepreneurial disruption community is to its tools, and how the internet is evolving today. The Twitter purchase will undoubtedly disrupt business on the platform and mobile app; the question is how much?

Geotargeting & Geofence Marketing: How a small company can disrupt a big market
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Geotargeting & Geofence Marketing: How a small company can disrupt a big market

If you feel like social media and online marketing is shouting into the void, you’re really not alone. Many small, local businesses are told to invest in online advertising and mobile marketing only to discover that it’s really not effective for them.

Imagine if you advertised your company to every 10,000th person on earth. How many of those people would actually be able to use your products or services? Probably none of them. There are a lot of people on earth and there are a lot of people online.

Geotargeting and geofence marketing focus on hyper-local leads — so you can stop shouting and start earning.

Connect to the Customers Closest to You

It’s the customers that are closest to you that you want to connect with. It’s better to connect with 50 people in your neighborhood than 5,000 people across the world. And it’s cheaper, too. When you connect with customers close to you, you greatly enhance the viability and effectiveness of your advertising campaigns. 

How Does Geotargeting/Geofencing Work?

Geotargeting/geo fencing works by identifying where customers are inside of a broader, third-party advertising network. For instance, Google Ads shows throughout the world but can show your ads only to those who are in your vicinity. Geotargeting is broad; it just means that you’re sending your ads to those who are in your country, state, city, or even zip code.

Geo-fencing is a little different. Geo-fencing specifically defines an area, such as an area that is located in a highly-trafficked region around your business. Once individuals are inside this area, they are targeted. Geo-fencing can be used to deliver ads through PoS systems within your neighborhood, for instance, or to send ads to phones and other devices detected in your region.

The Advantages of Geotargeting

Really, the advantages of geotargeting are clear. You can spend $100 to connect with 5,000 people in the world or $10 to connect with 50 people in your area. It’s cost-effective and far more useful.

But it also enhances public perception of your brand, as you’re no longer trying to reach out to individuals who wouldn’t be interested in your advertising to begin with. Geofence marketing creates more relevant, useful advertising, as well as more profitable strategies.

Implementing a Geotargeting Campaign Strategy

To implement a geotargeting campaign strategy, you (obviously) need to know where your customers are. There are third-party ad platforms like Google and Bing, but their usefulness will actually be vanishing shortly; action is being taken to reduce third-party tracking cookies.

There are two better options: social media marketing and third-party behavioral targeting databases. Social media marketing works because individuals already provide where they live to the social media platform. Even better, they provide information such as whether they’re married, whether they have children, and even where they work and where they went to school.

Third-party databases seek to identify consumers based on their behavior and contextual information without the help of cookies or files stored on the user’s device. These third-party geotargeted databases are likely to grow dramatically once cookies become ineffective for geofence marketing.

Summary

With the right geofence marketing, your company can focus all its efforts on advertising directly to the people who are closest to you. When they look at their phone or check their email in your location, they’ll get information that relates to your business. If they’re halfway across the world, they won’t.

But this type of advertising and mobile marketing really does require that you use the right technology. Social media marketing provides some of this targeting, but mobile marketing is about to get a lot more challenging.

What Are Blockchain Smart Contracts?
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What Are Blockchain Smart Contracts?

Imagine that you wanted to purchase a car from your neighbor. You open an app and accept a contract. Instantaneously, money is sent to your neighbor and the car is transferred into your possession. Everyone can see that you own the vehicle. Your neighbor doesn’t have to do anything other than send the contract. 

This is the future of the blockchain — the incredible benefits of smart contract technology. But it’s also, like most new technology, potentially dangerous and disruptive.

How is a Smart Contract Created?

Smart contracts are created on a blockchain. They are programmed to exchange a given blockchain’s token (such as wrapped Ethereum) under specific conditions. A smart contract can be sent to anyone, anywhere, if you know their address. This also means that smart contracts can technically be sent to those who have no idea that they’re about to receive them. Driven by blockchain, smart contracts have risen into power alongside crypto and NFTs. Binance, Polymatic, and Solana all support smart contracts.

What Are Smart Contracts Used For?

Smart contracts can send and receive money and record transactions on the blockchain. Essentially, though, that boils down to one thing: smart contracts, given a set of conditions, write to the blockchain. That means smart contracts can be used to validate real-life contracts, exchange goods and services, and complete very fast financial transactions. 

What Are the Benefits and Limitations of Smart Contracts?

Like crypto, the major limitation of smart contracts is that they’re difficult for the average person to understand and they’re difficult to use. More than cryptocurrency, an individual needs detailed tech knowledge to launch a smart contract. But ideally, smart contracts will become more prevalent and easier to use as time passes.

Smart contracts record transactions. But they cannot influence anything outside of their individual blockchain. That means that additional work has to be done to do things like validate real estate transactions or validate car transactions — even if that work is merely acknowledging that the blockchain provides a real record of contracts.

What is the Relationship Between Contracts and the Blockchain?

Smart contracts are built on the blockchain. This provides for triggering events (such as opening a transaction) as well as for recording events (recording them directly on the blockchain). A smart contract is blockchain technology, but blockchain doesn’t necessarily imply smart contracts. NFTs could be called a type of smart contract, as they do convey ownership to an item in exchange for money.

What is the Legality of Smart Contracts?

A contract, legally, is something that two or more parties agree upon. Consequently, no new laws are necessary for a smart contract to be a type of contract; if it is validated that both parties agreed upon a transaction, then both parties agreed upon a transaction. A car can be sold through a smart contract right now, all that would be necessary (which admittedly is a hurdle) is for the law to understand what a smart contract is and how it operates.

That being said, smart contracts aren’t intended to be a legal venue, at least not yet. A lawyer should be involved if smart contracts are used for anything that is more valuable than a car or more obscure than an NFT.

Conclusion

Smart contracts are very disruptive. Presently, someone can borrow money, buy an NFT from themselves, and then send that money back within milliseconds. That may not seem helpful, but people have borrowed millions of dollars to buy their own NFT (in a fraction of a second) thereby boosting the value of their NFTs.

Start to dig deeper and you can see how smart contracts could be disruptive. Because they aren’t regulated (and can’t be regulated) they can give illusions of profitability where there isn’t one. People who work with smart contracts need to be tech-savvy and knowledgeable due to the potential complications and ramifications.

What the heck is GPT3 and why will it disrupt every industry?
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What the heck is GPT3 and why will it disrupt every industry?

GPT3 is like Bitcoin that makes your Alexa and Siri look like Dogecoin! If you are reading this there is a likelihood GPT3 may disrupt your entire industry. 

The originator is Manuel Araoz, but halfway through the piece he confesses that he did not write it. The article was fully written by GPT-3. He received access to OpenAI API, and was amazed at the raw power of GPT-3, after only giving it access to his homepage, a title, some tags, and a summary. 

“OpenAI, a non-profit artificial intelligence research company backed by Peter Thiel, Elon Musk, … and others, released its third generation of language prediction model (GPT-3) into the open-source wild…”

So, GPT-3–Generative Pre-trained Transformer 3–generates text. It can create anything that has a language structure. You can ask it a question; prompt it to write an essay or summarize a long passage of text, translate languages, take memos. Since apps and web design are structured language, GPT-3 makes coding easier and faster.

Will GPT-3 as Marc Strassman, Founder & Executive Director at GPT-3 Society predicts, put a lot of writers out of business?  That’s an open question for now, but there is no doubt that AI has the potential to add even more to information overload by producing more content than anyone can absorb. The good news for writers is that GPT-3 can generate lots of useful new ideas and back them up with facts and evidence.

What is actually occurring inside GPT-3’s programming may not be all that clear, but what it does best is harvesting text found on the internet and creating a vast “scrapbook” glued together and available on demand. The quality and durability of its end-products depend on the reader’s taste and preference. 

Said one observer, “GPT-3 often performs like a clever student who hasn’t done their reading trying to bullshit their way through an exam. Some well-known facts, some half-truths, and some straight lies, strung together in what first looks like a smooth narrative.”

However, GPT-3 is a quantum step up from its previous GPT-2 version, released in 2020. GPT-2 spat out pretty convincing streams of text when prompted with an opening sentence. Compared with GPT-2’s vast 1.5 billion parameters, GPT-3 is over a hundred times more powerful with its 175 billion neural network ties at work in text generation and automated learning.

Michael Ryaboy, GPT-3 Prompt Engineer at Codebuddy in San Francisco adds a writer’s perspective to how GPT-3 will disrupt society:                                                                            

“Most repetitive writing tasks such as copywriting will be in large part done by GPT-3…Similarly, a model like GPT-3 can greatly increase your writing productivity by writing for you if you are stuck… (For gaming programmers) Tools like GPT-3 will also be used to create immersive realities, as thousands of subplots for a video game can be created in minutes, and AI Dungeon already allows cohesive text-based explorations.”

Will AI-powered technology eventually become smarter than humans? Elon Musk fears that is so. He has warned that our existence as human beings could be at stake. Musk warns “that we’re headed toward a situation where AI is vastly smarter than humans.”

The operating term here is “technological singularity.” That is the hypothetical point in time when technological growth becomes so exponentially expansive that it becomes incontrollable and irreversible. The disruption and changes to human civilization, according to the hypothesis, can result in unforeseeable disruption and changes to human civilization.

Not everyone agrees with Elon Musk’s pessimism. AI pioneer Yoshua Bengio’s view is that we “are very far from super-intelligent AI systems and there may even be fundamental obstacles to get much beyond human intelligence.”

As Cofounder, Create Labs Ventures Abran Maldonado stated, “It will put the power of AI technology into the hands of more creative and mission driven communities outside of tech. This technology has lowered the barrier to entry and will allow new groups to enter the space and stay focused on the problems they are trying to solve.” 

And according to the CEO of OpenAi, Sam Altman, all the hype about GPT-3 is “too much.”Yes, he agrees, “AI is going to change the world, but GPT-3 is just an early glimpse.” He identifies three main impediments to AI taking over everything:

1. AI is hugely expensive to use because of the vast amount of computing power needed to do its work. So, the cost of using it could be well beyond the budget of smaller organizations.

2. GPT-3 is a “closed” or “black-box” system. OpenAI has not revealed full details of its algorithms. So, if you rely on a technology to answer questions or create produces, you can’t be entirely sure how those answers or product solutions came about.

3. The output is far from perfect. GPT-3 can handle tasks like creating basic apps and short texts, but often tends to deteriorate and produce gibberish when tasked to produce something longer and complex. 

How GPT-3 will disrupt everything else

Mobile App developers are already leveraging GPT-3 to do some amazing things with very little effort beyond plain language requests. Some examples:

Generating web and app design code based on text descriptions. 

All that design code is already there. Developers can simply describe what they want, like “a layout that contains 3 buttons with a random color.” Watch this stunning display of GPT-3s plain language coding on this YouTube video.

Getting medical advice and answers. 

One medical student in the UK used GPT-3 to answer medical and health care questions. His program gives correct answers to plain English questions as well as the underlying science and biology.

Converting legalese to plain language, and vice versa. 

The law is one of the most text-driven professions. There are GPT-3 apps that can write pleas, motions, and other complicated legal documents and translate their text back to understandable English. For example, “my landlord neglected the property,” becomes “The Defendants allowed the real property to fall into disrepair…”

Finally, will GPT-3 send Siri and Alexa packing?

Probably not anytime soon, Michael Ryaboy believes that “Siri and Alexa do their job well. They are designed to allow you to do tasks through speech and not to maintain engaging conversation.” Until someone comes up with a better idea that Apple and Amazon are willing to throw out those top performers, they will probably be around for a while yet.

Let Colure help you design your mobile app and mobile app marketing

So, where do you fit into all that disruption? If you’re an innovative app developer or business owner and want to tackle some of our world’s most pressing challenges and harness AI to make everyone’s life better, contact us today. Colure’s Mobile App Development Team can get you going on your next projector to be interviewed and featured in our next series of “Project Venus.” 

Design your baby from a mobile app…
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Design your baby from a mobile app…

Are you serious designer babies? What is CRISPR and can it disrupt the healthcare industry? Design a baby or fix your chronic illness right from a mobile app, well maybe not just yet but the technology to execute this is already on its way.

The world we live in might not look like The Jetsons, but we are living in the future in many ways. We’ve already got smartphones, and smart homes quickly followed. Augmented reality has expanded the horizons of video games, and virtual reality is poised to change the lives of people living with disabilities. What’s next? Smart genes? You might be shocked to learn that a technology called CRISPR promises exactly that!

While “Clustered Regularly Interspaced Short Palindromic Repeats” might be a mouthful, CRISPR is a little easier to say. CRISPR are a naturally occurring sequence of repeats in simple living creatures such as some bacteria. While bacteria use CRISPR as an immune defense against other organisms, humans discovered that CRISPR could be used to target genes of pretty much any living creature, including us!

Through a method known as CAS-9, CRISPR can essentially be used to edit genes from DNA, similar to how you can cut text from Word documents. Researchers have since been able to use CRISPR to cut genes out entirely and cut out faulty genes to replace them with functional ones. That’s right, CRISPR lets us copy and paste our DNA.

CRISPY isn’t just a novel new technology. It represents some pretty important possibilities. For example, CRISPR can be used to disrupt the faulty DNA that leads to diseases such as Huntington’s, which is caused by a mutation in a gene and has been difficult to treat up until now. Not only does Huntington’s decrease the quality and length of life, but parents can pass the disease to their children. If CRISPR can remove faulty genes, people who would otherwise develop Huntington’s disease and avoid having children who might do the same can live happily and healthily with a brood of their own.

That’s just one example of the power of CRISPR. Researchers are hard at work determining the different ways that CRISPR (and CAS-9) can work for us. Many are hopeful that CRISPR can be used with CAR-T, a method used alongside genetic therapy to boost the patient’s own immune cells to fight cancer. Jens-Ole Bock of COBO Technologies Aps, which focuses on DNA technology, expressed hope over this combination:

Focus now is on different types of blood diseases and cancer treatment using CAR-T. We have now more than 70 trials ongoing in the clinical phase and initial safety data from these trials are looking promising. 

Kevin Doxzen, Ph.D., expressed similar sentiments about the potential that the “development of CRISPR and other genome engineering technologies is moving modern medicine towards personalized therapeutics and away from a one-size-fits-all approach to healthcare. The ability to precisely locate and alter a specific genetic sequence is opening the door to treating a range of previously untreatable diseases, especially rare genetic diseases.” Who’s to say what uses we’ll find for CRISPR in the future?

In fact, some researchers are already investigating whether CRISPR can be used to created so-called “designer babies.” Considering that researchers in China have already tested CRISPR on embryos to produce babies resistant to HIV, smallpox, and cholera, is it a leap to wonder if they could identify other traits that some people might find undesirable to edit them right out of embryos before implanting them. Given that the 23&Me app can already tell us what genes we might pass on to our children, the idea doesn’t sound that farfetched at all! Who could have predicted this? The writers of Gattaca, for one.

However, while it might be possible for CRISPR to create “designer babies” in the future, many medical experts are skeptical. For example, Bock expressed disbelief that CRISPR technology would move in this direction based on current research efforts.

 All trials today are in somatic cells and focus is to treat well-characterised genetic diseases that will have a significant impact for the patient and the patient group. Because we learn more and more about the genes involved in different diseases, it will make sense to do more pre-screening of germ cells and thereby we could exclude many potential genetic diseases to move to the next generation. However some genetic disease we can not predict and “capture” on in pre-screening and therefore we need tools like CRISPR to be able to cure future genetic diseases in this group of patients

Of course, there’s always someone who wants to capitalize on new tech, which means that we’re pretty much guaranteed that someone will step in to fulfill the role of designing babies with CRISPR in the future. But most researchers understand the significance of treating or even preventing cancer and other diseases that severely impact–and shorten–a patient’s life. With such important work already underway, there’s no use fretting over the potential misuses of CRISPR when the technology will have such long-reaching benefits.

The success of our agency is built upon our clients’ growth. If you want to discuss your next project or be interviewed and featured in our next series of “Project Venus,” contact Colure’s Mobile App Development Team.

Will NFT’s disrupt the Christie’s of the world?
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Will NFT’s disrupt the Christie’s of the world?

Will NFT’s disrupt the Christies, Sotheby’s, and the physical collectible market? 

NFTs are non-fungible tokens that store data on the blockchain. Through NFTs, companies and individuals are able to trade digital items — and track the trading on a digital ledger. NFTs can represent videos, audio, photos, and so forth. They can be used to trade music albums, digital art, and more.

In practice, NFTs are used to store unique, digital goods. In other words, collectibles. People are able to securely trade these collectibles with the knowledge that the item is unique. They can prove that they have the “first” of a digital item. Because of this verification, these items can retain or even increase their value — they can become investments.

NFTs are creating a fast-expanding digital collectible market. But can they disrupt physical collectible markets? Could physical baseball cards and physical stamps someday become digital ones?

Physical vs. Digital: The Advantages and Disadvantages of NFT

The advantages of NFT are clear. As Ben Kopec from OnChain Music says, “NFTs are the new digital merchandise from your favorite artists. NFTs can also be digital collectible items, with the potential to rise in value over time, or the popularity of the artist.”

The truth is that a lot of the world has already gone digital. Look at how people are interfacing with media. People are streaming music. They’re downloading videos. And they have large archives of completely digital games. But part of the issue people have with these digital products is they’re not really “collections.” They can lose their streaming access at any time. They can lose their entire archives if the system goes down. 

NFTs make it possible to really track and keep digital products with value. Someone can have the second copy of a digital album, or the only copy of a digital work of art. But there are downsides, too. Because NFTs are just token-based ledgers, they still “point” to these works of art; for instance, an NFT may just be a URL, which can eventually go down. Additionally, there’s nothing stopping someone from selling more copies of a digital product. The value is that the product is unique, verified, and first.

NFT’s Place in the Modern World: Why Now? 

Are NFTs a good investment? It’s a complicated question.

Right now, NFTs are in their infancy. That means that there’s a lot of profit potential. But it also closes out the market; only early adopters are willing to purchase NFTs. Luckily, because of the proliferation of Bitcoin and Cryptocurrency, people are getting more excited about the blockchain — and technologies like OpenSea and Mintable.

Erik Spivak says, “In my opinion, physical work will always retain its value over digital. There’s something about the energy attached to an object that will inherently put it above something that can’t be held.” Thus, NFTs could be attached to physical works; they could be attacked to mystery boxes, crates, and bags, or integrated into other types of security. But, as Erik further points out, people invest in what they believe in, and they believe in a variety of things.

As long as people are interested in NFTs, NFTs are going to have some value. And because NFTs have such a low barrier to entry, it’s very possible that some of it will yield better ROI than more complex financial instruments. But this also depends on how scaling goes for companies like Mintable.

What’s next for the NFT Market?

The world is waking up to NFTs.

They’re finding NFTs now. There will be a boom; many people who don’t even understand the blockchain or its technology are going to be investing in NFTs because it’s the “next big thing.”

Whether it really has longevity is another question. Crypto currency clearly does. But there have been many experiments with the blockchain; some have succeeded, some have not.

As Andrei Jikh points out, “The fact that they are rare makes it difficult for the creators to mint more of the same token because it’s on the blockchain. Same with Bitcoin which has 21 million maximum coins that will ever exist.” In other words, there’s an upper limit to this type of technology.

It’s likely that NFTs are going to transition at least in part to more physical products. And it’s likely that NFTs are going to have some place in the digital market — people do want access to limited, collectible products. Trading card games like “Magic: The Gathering” are an excellent example of something that could easily transition into a digital arena, allowing people to collect digital items that are unique and inherently valuable.

But NFTs are very unlikely to become all-encompassing or to unseat Christies, Sotheby’s, and other physical collectibles. It’s far more likely that the NFT market will start being used to record such transactions on the blockchain. That will make it easier to verify and track the provenance of collectible items.

Most people aren’t going to need to tie NFTs into their own tech or their mobile apps. But understanding new technologies is our business. Contact Colure’s Mobile App Development Team to either discuss projects or be featured in our next series of “Disrupting Venus.”

Why Are SPACs giving Wall Street & VC Firms a run for its money? And why mobile apps like DraftKings are using SPACs as a choice of raising capital?
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Why Are SPACs giving Wall Street & VC Firms a run for its money? And why mobile apps like DraftKings are using SPACs as a choice of raising capital?

Tel Aviv-based Blue Ribbon has leveraged its jackpot technology into DraftKings internet casinos and sports betting. Those are two of the DraftKings app developers’ core business competencies. Because of SPAC capitalization and direct IPO transactions, and having sold $1.15 billion worth of its convertible debt, Draft Kings has offered some of those vast proceeds for fund acquisition.

What the hell is SPAC?

SPAC stands for special purpose acquisition company. SPAC transactions are alternatives to raising capital via traditional stock market initial public offerings. In the insiders’ world of investments, SPAC transactions are essentially friendly buyouts of target companies. SPACs aren’t even real, commercially active companies. They are ventures where money is looking for companies.

How a SPAC works

High-profile investors—hedge funds, private equity and industry leaders—create a SPAC. They become the SPAC sponsors. They raise money from investors through prospectus marketing, emails, word-of-mouth, etc. The typical initial trading level is about $10 a share. 

The investment money is placed into an interest-bearing trust account. That begins a campaign where the SPAC sponsors do market research looking for a company that wants to go public via acquisition—the act of taking over or gaining at least 50% of the company’s stock.

The SPAC shareholders agree to the takeover, most often structured as a reverse merger, meaning that the target company merges with the SPAC or its subsidiary. Then the SPAC shareholders can opt to redeem their shares and take a profit or hold onto the investment in the form of shares. 

SPAC sponsors have two years after the initial public offering to find a company, whereupon the SPAC is disbanded and SPAC sponsors cash out. If the deal is successful, the sponsors can take over up to 20% of the company for an initial investment of only $25,000. That can mean an enormously lucrative return when the company can be worth millions.

So, the SPAC process is a cheaper, quicker, and easier way for a company to raise capital.  Rather than being underwritten by banks and investment firms, the target company is essentially mentored by experienced SPAC sponsors. In the end, investors can redeem their shares if they don’t approve of the acquisition.

On the other hand, investors who buy into the SPAC’s IPO have no idea of the final target. They must enter the deal on faith. Even though the prospectus might identify a specific business or industry, the SPAC is not obligated to keep its word.

Also, the two-year deadline for closing the deal means that investors must be patient. The delayed deadline could also create conflicts of interest if SPAC sponsors succumb to impatience and throw due diligence to the winds of stock market volatility and the historically weaker returns and in-the-red performance of common shares that occur after mergers.

Will SPACs disrupt Wall Street?

SPACs have the advantage of bypassing the substantial time, resources, reporting and underwriting through the traditional IPO process. But will they disrupt Wall Street? Colure’s social media manager Ivonne Tanbeh reached out to a number of movers and shakers in the SPAC industry to get their thoughts on the disruption. Here’s a sampling:

Q:  What makes SPACs so attractive to investors?

Richard Coffin, Investment Analyst at WDS Investment Management:

“They’ve been really popular amid the current euphoria of the markets, and investment celebrities (and non-investment celebrities) have been backing certain SPACs to monetize their name/reputation, but while that may attract initial demand, at the end of the day it’s how the company actually performs and operate over time that will matter.”

Ramin Nakisa, Co-Founder at PensionCraft Ltd. (UK)

“If you buy into a SPAC, it usually has a star management team. They will be interviewed constantly by the media doing ‘will-they won’t-they’ stories about which company they are going to buy. This cult of celebrity is what has propped up the active management industry long after it became clear that it is failing to deliver what it promises”

Daniele D’Alvia, SPAC Expert and Corporate Lawyer.

SPACs are the reverse of the normal IPO procedure. Instead of an operating company seeking investors, investors seek an operating company. This is clearly irresistible and more appealing than being passive. 

Q: Do you think SPACs will disrupt Wall Street?

Ramin Nakisa responded:

I don’t think this is going to disrupt Wall Street. The proliferation of SPACs is just one consequence of the huge appetite for risk following the selloff in March 2020. The traditional route of raising cash via IPOs is less attractive now because of the share price ‘pop’ the day after the company raises its money. 

Richard Coffin agreed:

“SPACs have been around for a while, so I am skeptical that they will revolutionize Wall Street. Perhaps they will become more popular, but the IPO still stands as a more established and rigorous process for companies going public.”

Daniele D’Alvia predicted the 2020 SPAC boom and was awarded the Colin B Picker Prize by the America Society of Comparative Law back in 2017. He has another perspective: 

“I do not see why SPACs cannot become the new alternative acquisition models, a legitimate alternative path to access public markets rather than the traditional IPOs. It cannot be denied that SPACs pose risks like any other investment, as risks cannot be completely eradicated. However, those risks can be curtailed through proper contractual risk allocation and enhanced governance.” So, whether SPACs will be an also-ran in the competition for investors, or a paradigm shift, they have something in common with mobile app developers: they are a threat to the giant big guys. Even though the little guy might not be all that small, disruption is what adds spice to the nitroglycerine of change. 

If you are trying to raise capital to launch a new product or service, pay attention. Remember when Blockbuster Video and Toys“R”Us ruled their roosts? Along came Netflix and Amazon, which caused a chickenshit-storm and toppled those two monopolies.

Here at Colure, we know that the success of our agency is built upon the success and growth of your business. Contact Colure’s Mobile Marketing & App Development Team to discuss your next project or to be interviewed and featured in our next series of “Project Venus”. Let’s grow!

What? Coinbase went public yesterday almost valuing the app at $100 Billion! Is it time for Crypto Currencies like Bitcoin to disrupt the world currency standard?
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What? Coinbase went public yesterday almost valuing the app at $100 Billion! Is it time for Crypto Currencies like Bitcoin to disrupt the world currency standard?

In 2010, a single Bitcoin was worth about 8 cents.

Today, it’s nearly $62,000. Yesterday the mobile app known for buying crypto called Coinbase went public reaching almost one hundred billion dollar in valuation. 

Despite its detractors, Bitcoin keeps going up and up. An inherently deflationary currency — a currency that is finite — it is built to grow in value. The same can be said about a multitude of other cryptocurrencies such as Ethereum, Litecoin, and even Dogecoin.

Cryptocurrencies were once treated as a joke. But they’re being taken seriously now. The question remains: How seriously should they be taken?

The State of the Crypto Market as of 2021

Cryptocurrency has gone from being denied on major payment processors (Visa, MasterCard, American Express) to showing up in ATMs. The cryptomarkets now support most major cryptocurrencies, with fringe candidates (such as Dogecoin) being slowly introduced. Market caps are growing. The market cap of Bitcoin stands at $1 trillion.

More companies are supporting cryptocurrency. Recently, Elon Musk stated that people could purchase a Tesla car in Bitcoin. It’s understandable. Cryptocurrency isn’t just a currency, it’s an investment. Companies make more by accepting Bitcoin and then holding it. And that is the double-edged sword.

Right now, cryptocurrency is still a relatively new technology. Ask the average person how the blockchain works, they won’t know. They don’t understand how the treasury works, either, however; they just have faith that it does. Consequently, the barrier isn’t really “understanding” the new technology. Right now, the barrier is usability.

How does someone purchase a Bitcoin? How do they invest in Ethereum? How can they turn a Bitcoin into a cheeseburger — or Ethereum into the down payment of a house? It’s these questions that need to be answered by the crypto market moving forward.

How Crypto Currency is Already Disrupting the World

As with any currency, crypto has some good aspects and bad aspects.

First, let’s tackle the bad. Untraceable currency has led to the proliferation of scams (such as malware and ransomware attacks) and a huge underground drug purchasing community (the dark net). Because it’s both currency and investment, it’s volatile. Most people don’t want to wonder if a cheeseburger is worth $10 or $1600 every morning; Bitcoin’s swings are no longer that volatile, but they used to be. While $1 trillion is a large market cap, it’s nothing compared to say USD ($30 trillion). It’s easily influenced. A single tweet from Elon Musk can send it doubling its price.

But, there’s the good. Volatility means a lot of money can be made. And the untrace-ability of Bitcoin is it working as intended; the idea is that Bitcoin being untraceable essentially means that anyone can use it for anything, true economic freedom. Even those who are in areas where they have an autocratic or dangerous government can purchase things that are important but “contraband.”  Ideally, globalizing currency will make it easier to trade and will make it less likely any one country, such as the US or China, can control trade.

Crypto currency has already significantly disrupted many markets. And it will continue to do so.

The More Things Change, the More Stay the Same – It Won’t Replace Fiat Currency

Most analytics believe that crypto will definitely disrupt currency, but it’s probably not going to replace it. “Bitcoin is way too volatile to be used as money. Imagine if you had taken out a mortgage worth $250,000 in Bitcoin last March; you’d owe the bank $2 million today.”, says Andrei Jikh.

“Personally I think we will see a wave of adaptation and adoption of this across the board until we reach a point, of it being widely accepted,” says Eric Spivak. It’s likely that crypto is going to become another payment method, alongside the currency of whatever country a person is in. But even as we move away from “cash” standards, crypto is not likely to get complete adoption.

There are some technical issues that need to be surmounted. People can “lose” their Bitcoin forever; there’s no “Bitcoin” bank that can guarantee them their currency. Because Bitcoin is untraceable, theft cannot be tracked or reversed. And because cryptocurrencies are deflationary, they are inherently volatile. No one will hold onto a dollar bill thinking it will be worth more in the future. But people will hold onto Bitcoin, which means they are extremely hesitant to liquidate and actually use their Bitcoin or Ethereum — thereby reducing usage and exposure.

Once Bitcoin starts to even out and adoption becomes more universal, the desire to keep hoards of wealth will change. But there will still be concerns relative to the technology itself that need to be addressed.

The Next Evolution of Crypto: Where Does It Go From Here?

Fern Murias points out, “Crypto has a long way to go in terms of usability, and in order to expedite widespread adoption, I think it is crucial to build a bridge to legacy payment systems.” Adding Bitcoin to ATMs, Cash App, and other payment apps is one step. But Bitcoin still has to be easier to use.

When people get used to using things such as Apple Pay (tapping their phones rather than using a credit card or cash), then Bitcoin can become virtually indistinguishable from paying with US dollars. There will still be issues of volatility, but people will find themselves using Bitcoin seamlessly; that’s when adoption will increase.

Cryptocurrencies aren’t necessarily required to disrupt the world currency standard. They can simply provide an alternative currency standard. When alternative currency standards are introduced into the mix, it becomes vastly less likely that global powers can influence the world markets — and more likely that people themselves can be in control of a decentralized currency network.

And whether cryptocurrencies remain a niche investment or become a powerful financial instrument, they aren’t going away. At Colure, the success of our agency is built upon the success of our clients. Contact Colure’s Mobile App Development team today to build your blockchain app. Let’s grow!

What is IDFA? Can Apple Disrupt the Advertising Industry? And Why is Facebook Afraid of the IDFA changes?
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What is IDFA? Can Apple Disrupt the Advertising Industry? And Why is Facebook Afraid of the IDFA changes?

Why does Mark Zuckerberg want to inflict pain on Apple? 

Apple’s making some significant changes to IDFA, the utility that app developers use to get information about who someone is. Understandably, some consumers take issue with being tracked. But IDFA is essential to the way that a lot of advertising works.

Advertisers aren’t going to be able to target audiences as effectively once Apple initiates its changes; they’ll have to ask customers to provide access. 

So, Apple could really disrupt Facebook, because Facebook isn’t really in the social media industry; it’s in the advertising industry. Facebook makes most of its money through ads and the less effective ads are, the less money it will make. But Facebook is not the only company that will be disrupted it will ripple through the whole advertising industry. We reached out to Ankit Minocha at Shop2App to get his thoughts on if he thinks IDFA trend will disrupt the advertising industry, and he stated “It certainly will, what this is doing is putting all players, small or big, on a level field. Because there’s a big unanswered question of what percentage of people are going to opt-out of that data privacy pop-ups, it’s hard to say how extensive this change is going to be.”

Advertisers will have until mid-Spring 2021 to adjust to these changes. With location sharing being more opt-in, the effectiveness of ads can go down considerably. Even if ads are able to target audiences they may not be able to track their success.

Google in response to the pressure from Apple has announced similar changes, as reported by Wired that they will be phasing out third-party cookies from its Chrome browser by 2022. These IDFA and Cookie changes are both beneficial for the end user’s privacy, bit it radically changes the way advertisers and apps have historically worked.

Ultimately, the fact is that users are becoming more concerned about security and more wary about sharing data. Users are increasingly eschewing services like Google in favor of Duck Duck Go, to improve their own security and anonymity online. This represents significant disruption in how advertisers will function.

The success of our agency is built upon the success and growth of our clients. Contact Colure’s Mobile App Development Team to discuss your next project or to be interviewed and featured in our next series of “Project Venus”.

Can Progressive Web Apps disrupt the titan App Store and Google Play Stores?
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Can Progressive Web Apps disrupt the titan App Store and Google Play Stores?

What does an app do if it gets kicked off the app store?

Become progressive.

In some ways, a lot of ways, the iOS and Google stores run the app market. And they have a host of requirements. A lot of apps have gotten kicked off the app stores; see, in recent news, Parler and even the video game giant EPIC, the maker of the global sensation game Fortnite.

But app stores aren’t the only answer. Apps can also be designed as Progressive Web Apps and they’re increasingly being used. Instead of a native app, a PWA is a website that operates like a mobile app.

So, it can be the best of both worlds. Users don’t have to download anything. Developers don’t have to build multiple platforms 

And, like the web, it’s not moderated. It doesn’t require any approval from the web app stores.

App stores can be notoriously difficult to get into, and there are publishing and licensing fees. This is one reason devs have been moving toward PWAs but it isn’t the only reason.

PWAs also cost less to maintain in terms of time and energy because they’re built into the website.

That doesn’t mean there aren’t downsides. They don’t have the same functionality as a native app. They can’t be used offline. But they’re also not a trend. They’ve been growing very consistently. With progressive web apps, the apps don’t need to worry about meeting specific criteria and they remain under full control for the developer.

The success of our agency is built upon the success and growth of our clients. Colure Media is a advertising and mobile app developement company in New york. We can help your organization to develop the mobile app development and advertising. If you are interested then contact us now.

Can One Little Mobile App Disrupt the Podcast Industry? Why did China block Clubhouse?
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Can One Little Mobile App Disrupt the Podcast Industry? Why did China block Clubhouse?

China blocks their citizens from using Clubhouse as AP reports. Android users are upset that the mobile app is not in the Google Play Store yet. Pod casters are screaming out that the app can’t disrupt the Podcast industry because Podcast are permanent evergreens that live in the cloud forever. Hmmmmmm I think we have a case of disruption brewing. 

Where do you go for your podcasts? Apple, Spotify, and even Amazon have had a hard lock on audio media up until now, but there’s a new contender. Clubhouse is disrupting the way that media works and it’s an important watch for investors, at least those who don’t want to miss the boat on another big disruption. 

What’s the Clubhouse App and why does it matter?

An invitation only application that’s been available since 2020, most people hadn’t even heard of Clubhouse until Elon Musk used it as a platform. And he wasn’t even releasing another tribute to Harambe.

Clubhouse is a drop-in audio app, in which users are able to connect to live audio streams and broadcasts en masse. If you’ve ever wanted to connect with and potentially hate the other fans of your fav podcast, this is for you.

Why is Clubhouse the Future of Podcasts?

It’s not a terrible idea….

Imagine live radio shows with all the excitement and interactivity it implies, along with the ability to preserve the content for later. Clubhouse has been described as Medium for podcasters, letting anyone build their content and their following readily. And because it’s invitation only for now, it’s creating a high-quality platform that can only get more popular from here.

There are a lot of podcasts out there. But people are increasingly looking for more engagement and interactivity. For once, podcasts could cease being a solo and even antisocial experience and become something people enjoy together.

To investigate this further we reached out to a social media guru Nicky Saunders to get her take on this disruption. She not only run her own podcast but also is an active Clubhouser. We asked her if she thinks Clubhouse will disrupt the Podcast industry and she stated, “I think it can add on 2 it! its a great addition to connect with your listeners and extra exposure to it 2”. What about the monetization strategy once they gain mass market?  “I believe tipping speakers… access to certain rooms….. paid event will be something they can really maximize on if they play it right.” Do you think Clubhouse will eventually let users save and archive discussions? “I don’t think they will allow that… that’s was makes them unique.” More to come…. 

The Excitement of a Live Community 

Clubhouse is far more than just podcasting. It creates a live event with all the fervor that this implies. It’s a highly social experience that makes it more compelling to follow podcasts. As people look for more digital, social venues, this becomes even more important. 

But what about the curse of COVID? Confounding the valuation is the fact that it’s hard to gauge what interest will be following the pandemic and if numbers and activity could be inflated.

Clubhouse is valued at $1 billion currently after rounds of investment funding. Some have wondered if an IPO might be coming in the next year, but there are some concerns. Primarily, some worry about how content moderation may be handled, as it’s become increasingly difficult on Twitch — and no one knows whether COVID will have longstanding impact on the digital social world.

The success of our agency is built upon the success and growth of our clients. Colure Media is a advertising and mobile app developement company in New york. We can help your organization to develop the mobile app development and advertising. If you are interested then contact us now.