Challenge: Struggling ticket sales with non-popular bands.
Solution: Targeted consumers who were fans of similar artist of the same genres.
Results: After 51 days of running their digital campaign we increased their revenue by growing Internet ticket sales by 90%, we delivered 9.4 million earned impressions along with 941 Facebook new page likes. 2013 was their best year in ticket sales.
Creative: Display, Search and Social Media (Facebook) advertising.