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To many, video is the king of content.

To many, video is the king of content.

Chris Trimble, writer for The Guardian asked, “If it were five years in the future, would you be reading this article or would you be watching it?” Good question. Today, video is being selected by users as the preferable format of content on social media. “In 2015, video is predicted to dominate as the social media content format of choice.” In August 2014, Facebook surpassed YouTube in the number of video views via desktop according to ComScore. It’s important to note that YouTube still has more views on mobile apps and across all devices. As of September 2014, Facebook attracted a billion video views per day, a roughly 30-fold increase since July.

Video content is critical to anyone building a business or brand, big or small. Video has the ability to entertain and inform in a short amount of time. Currently video usage, “more than half of companies are already making use of video”. According to a Neilsen Neilson study, not only will 70% of brand marketers increase their usage of social media, but 64% of individuals indicated that video content will dominate mobile advertising strategies in the future.

As the information overload continues to pile on, the use of video will continue to play a vital role in relaying more information in a short amount of time. On many platforms, video is already a necessary format of content. Today we have the likes of Youtube, SnapChat, and Vine. All of these platforms depend upon video to deliver their services to their customers.

Most individuals use the internet to interact, consume or create information. How we choose to use the tools available to us will be critical to our success as storytellers.

The problem with information density

The problem with information density

The volume of data accessed daily on the internet is absolutely staggering. It boggles the mind to grasp that so much of our lives are connected to our keyboards. At some point, the sheer volume of data becomes unmanageable and negates the true value of the content.

Users reach a moment where they can no longer meaningfully examine the available volumes of data. By the sheer size of a search query result, the search engines overwhelm users’ resources. Figuring how to effectively evaluate over 28,000,000 cat videos can be a problem. This is the problem of information density. This is where we live, accessing only snippets of the entire volume of data available to our questions.

Take a moment to examine how ‘we’ use a single minute of our lives on the internet.

Although technology’s advancement helps in many ways, it also brings challenges. Anyone with a camera or a computer can be a journalist. However, we must find a way out of the information density on the web.

Over time, readers establish relationships with certain sites. The key is to have a functional relationship between your site and the user. Give them a source of internet content they trust. If the reader has built a relationship and connection with a journalist or channel, they will certainly consult that source for his content. How they spend their day surfing the net will be determined by your quality of content. 

The way to stand out from the crowd of information is to be credible, research and document your facts, and to provide the content that your customers want to consume. With billions of other options only a keystroke away, be sure that you understand the needs of the consumer.