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What is social media marketing?

What is social media marketing?

Social media marketing (SMM) is a form of Internet marketing that involves creating and sharing content on social media in order to achieve your marketing goals. This includes posting text and image updates, videos and other engaging activities. These may include tools such as a hashtag, which drives audience interaction and engagement.

The use of social media in marketing has brought new consumers to businesses by expanding their audience and directly targeting the audience on platforms that they use every day.

Your business type should inform and drive your marketing strategy. When building a social media marketing strategy, it should reflect the following questions:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Gathering data will allow you to pinpoint exactly what the consumer wants and how to engage their social media. When marketing is introduced to social media, consumers automatically participate subconsciously, which then drives sales for a business.

Great content and a consistent brand image are what will drive your social media marketing. By staying consistent with your brand and other forms of marketing, consumers will be able to retain your products and relate it back to your business’s core identity.

Social media marketing has expanded due to the increase in usage of sites that target consumers use the most. The most common social media site include:

  • Instagram
  • Pinterest
  • YouTube
  • Facebook
  • Twitter

Social media marketing is effective whether the company acts alone or has collaborated with others. Back in 2015, emojis became a trend among social media users. Brands picked up on this trend and started to use the emojis as well.

Taco Bell, who has an interactive social media presence among the youthful demographic joined in on the trend. Users simply had to tweet at Taco Bell with taco emoji and another of their choice, and the brand would tweet the user back with a humorous mashup of the two images.

Other companies such as Urban Decay used Pinterest to get users excited about a new makeup collection by creating a contest on the social media site where the winner would win tickets to the sold-out music festival Coachella.

Social media marketing has become a powerful marketing tool due to the usage among its target audience and growing youth population. It is an advantage to businesses on staying up-to-date with its audience, but also increase sales as well.

International markets drive a new definition of service

International markets drive a new definition of service

For many companies, their market has been redefined because of the internet. A good or service offered to a traditionally domestic market can now catch the attention of an international audience. Being able to understand and respond to the needs of clients from any location provides an advantage to a company.

Most nations employ English as either a primary or secondary language. This approach helps to breach barriers to your business. Having a well-designed website and utilizing search engine optimization strategies will allow customers and clients around the world to see what your company is capable of doing.

Refining the scope of the markets that you want to address is critical when taking your business global. According to Forbes, you want to “Develop a disciplined method to expanding your business and ensure that every new market you explore offers at least one of the following advantages over others:

  • A larger customer base, potentially with a higher willingness to pay
  • Access to cheaper supply of labor or raw material, leading to cost efficiencies
  • Legal, regulatory, or other systemic factors that make it easier to do business.”

Successful international marketing is similar to marketing in the United States. You have to identify customer needs that your company can address. Make sure your products and services, can address them more completely than competitors in that market sect.

Customers will base their loyalty to a company based on how well their needs are tended to, especially on an international scale. Global customer service is important to any consumer. A company with excellent customer service is more likely to get repeat business from customers. Consequently, the company will benefit with greater sales and profits.

As you consider global expansion, one thing to keep in mind is that you never want to make a move that will diminish success and hard work on home soil. Domestic sales are what got you to where you are and will be the key to expanding that success.

Neglecting your foundation and home market to pursue global markets can easily backfire. By maintaining a strong balance between both markets, you will create a strong brand image at home while slowly establishing yourself internationally. This will allow a company to maintain their core mission while responding to its international potential.

It will take time for a small company to take their business international. But with the right steps and commitment, a small business can find itself competing with larger known businesses and gain the same amount of success.

Artificial intelligence and SEO

Artificial intelligence and SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s results page (SERP). Complicated algorithms examine tremendous amounts of data to produce these results.

To facilitate this workload, search engines now employ the use of artificial intelligence (AI). This change has made it necessary for legitimate digital marketers to refine their efforts to maintain quality in terms of technical SEO and content development.

The artificial intelligence learns and uses natural language processing, meaning that AI SEO becomes smarter and more human-friendly. AI is trained by using known data, such as:

  • Content

  • Links

  • User behavior

  • Trust

  • Citations

  • Patterns

The AI systems then analyze that data using user experience, big data, and machine learning to develop new ranking factors. The process is capable of producing marketable results most likely to meet user needs.

RankBrain is Google’s machine-learning, artificial intelligence system that helps process its search results. The system uses an entirely new way of processing queries. This portion of the search engine’s core algorithm looks at search terms that have not been used before and compares the keywords against other searches to determine what type of results the end user is looking for.

Google’s RankBrain is just one form of artificial “narrow intelligence,” which means that, while it can perform things better than a human in one specific area, it is still a relatively weak form of artificial intelligence.

Yet, AI offers marketers insights that will improve ad campaigns. Adopting AI specifically for SEO efforts presents marketers with tactics that enable them to rank higher in search engines and get their ads seen by more people. The data provides insight that enable you to optimize a website, build links with the high-authority domains, and identifies the best keywords to use for each webpage.

Artificial intelligence has now progressed into deeper learning. While combined with search engine optimization, the list of possibilities to perform tasks has brought a whole new way to produce search engine results.

The execution of SEO has changed because Google, Bing, and all the other search engines are employing artificial intelligence (AI) to evaluate the content of pages.

When SEO is combined with artificial intelligence there are improvements in the results that come from search engine optimization.