App Store Optimization/Marketing
There are a number of different apps that are present in the online world and especially in the online stores; this is due to the heavy demands of these applications that are needed by us in our day to day life. These apps are present in huge numbers so the competition to survive in this competitive world of apps is very high. Many of the app makers or the app publishers do months of experiments and research in making new apps for the users and finally they make an outstanding app, but still in some of these cases after having an effective as well as an attractive app they fail to get a proper amount of audience or proper amount of traffic and lastly they land up in shutting down their companies or withdrawing their apps from the app store forever.
Importance of App Store Optimization:
Before we get started with knowing the importance of ASO i.e. App Store Optimization, we should know the meaning of it. ASO is somewhat similar to the SEO process the main difference is that the SEO does the optimization on the Web Engines and the ASO does the Optimization in the App Stores. This optimization process is done to boost the rank of your App in the top lists of the App Store apps.
The ASO is important because it increases the possibility of making your App publishing successful and also it helps your app to fetch more of the audience from the online users. Moreover the ASO process makes your App visible by keeping it in the top search results of the App Stores and it also provides extra Keywords and Titles which helps the people to discover your App easily and conveniently. The App Store Optimization is a perfect way to make your app successful in the online app world.