The insights of the Cost per Install
The Cost per Install campaign (CPI) word itself defines itself, i.e. it is the money generated whenever your application is installed. The more your app gets downloaded the more your ranking improves on the search engines. Generally the people do not know the real importance of having good ranking of the apps, but in technical field the ranking of the application is a great deal to watch because it gives your application the top place amongst the search results. Moreover the main thing for publishing or advertising an ad or making a marketing strategy in the online market depends upon the right selection of the Cost per Install campaign.
CPI [Cost per Install] an Effective Way of Marketing:
The CPI process is also known as PPI process, which stands for Pay per Install. Moreover, these processes are well known for generating business as well as doing marketing of the product or application. This marketing strategy assures and guarantees a fixed amount on every single install or every single click that has been made on the advertisement published. By opting for CPI or PPI the publishers generate more business as compared to their competition that does not opt for these paying campaigns. With every installation of your app or published product your rankings in the search engines chars increases and moves up the top lists.
These campaigns are generally used by the Gaming companies for the promotion of their new games and apps. Moreover, this allows you to get a heavy amount of traffic and also you get the extra option to earn more money with every single download of your application. But in some places due to wrong use and invalid methods of CPI many of the new users land up in tough situations like getting the apps in the blacklist. So, one should go for the CPI process but along with full research and alertness.