Geo-Fence Targeting Features 

Geo-FencingAnd Geo Fence Targeting

When alerts are sent to people in a certain area or region in the form of messages on the computer, phone, tablet or any other device, it is known as geo-fence. The messages are sent to the customers in a geographical area and when they change their location, the message is sent to the administrators. Usually, these alerts are sent as text messages on the smartphone and also as emails. The geo-fence is set up in the business premises by companies, retail stores, and organizations so that the location of buyers and employees can be known by the administrators. The technique of setting a geo-fence for certain users who are specially targeted is known as geo fence targeting.

Tools for Tracking Location

For tracking the geographical location, the GPS systems and radio frequency are used in good fencing. It helps in creating a certain location-based barrier and boundary. The Geofencing applications can be used after downloading it on the phone. It uses Google Earth and satellite view for finding a certain location. Apart from this, web maps are used in some applications to find a location.

Uses of Geo-Fencing

The Geofencing technique is used in institutions, offices, and businesses in several ways. Many hospitals have their own iPads, which works only in the hospital premises. The iPad will switch off outside the hospital due to a boundary being defined by go fencing. The retail store owner uses Geofencing to give coupons after the buyer leaves the boundary of the shop. The head of a fleet can get alerts after the driver uses the wrong route. Restaurant owners often lure their customers by texting the customers and sending the menu and other offers on entering a certain location. Thus, Geofencing has multiple uses and benefits.

Features of Geo Fence Targeting

The Geo-fence targeting chooses certain people for sending the alerts or messages while excluding the other people in a certain location or Geofence. The targets are chosen based on certain behavior, interest, and location. Not all people in the age fence area get the alerts. Only a select group are tracked and targeted by the administrator.