1st Alliance Lending

Industry: Finance, Mortgage

Challenge: Our client needed to a transition from business-to-business (b2b) to business-to-consumer (b2c) environments, but had challenges with an outdated website, no mobile presence, no social media presence, and entering a new market place.

Solution: We integrated a new Customer Relationship Management (CRM) and a Secured Loan Origination (SLO) portal to help the client with improved operational efficiency and increased response time to their consumers. Their marketshare increased within four months of launching the campaign.

Services: Mobile Marketing, Social Media Advertising, Social Media Content Management, PR, Website Development, Brand Development,

Results: Within 14 days of launching their new website they experienced more than 1800 unique visitors, 2500 Sessions, and 9700 Page views. This drove their brand awareness and led to an 800% increase in their brand conversions.

Testimony: “It is time for us to tell this story of another startup company (Colure). 1st Alliance has gone from “unknown” to a credible national image in five months.” “Colure exceeded my expectations. The effort over the course of two years brought more than a hundred thousand new visitors to our website.” “Colure certainly goes the extra mile.” David Hogan, (Chief Marketing Director), 1st Alliance Lending