Nikki Haley-US Presidential Campaign

Industry: Political Campaign

Challenge: The “Independents for Nikki” Campaign needed to gain exposure, stand out amongst a very crowded group of potential Independent-Party candidates, gain and influence during their political campaign in the state of New Hampshire through media channels including Social Media, TV ads, and Google Ads

Solution: Established multiple strategies which includes increasing Social Media presence targeting the attention of millions of voters; reaching potential voters of across all age ranges, from “Gen Z” to “Boomers”. Featuring campaign ads across multiple Digital Streaming services such as, YouTube TV, FuboTV, and Samsung TV Plus, etc. Our team brought into focus this challenge by providing several avenues in which we can reach the broader audiences, including daily clicks and posts engagements.

Services: TV advertising, Digital Advertising and Social Media Advertising

Results: Throughout the campaign duration, the strategies laid out have achieved desirable engagement, reaching over 3 million users on Facebook, Instagram and on other social platforms nearly 9 million set of eyes have clicked and viewed our videos. As a result of this, we managed to help Nikki close the gap by targeting previous independent voters as well as like-minded individuals; utilizing our proprietary AI technology tools. Through these efforts, our campaigns reached potential voters in several counties of New Hampshire, and have gained votes tallying over 318,000 individuals in the primaries, while capturing over 60% of the total independent votes.