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The Top Trends for EOY 2022

Currently, we exist in the age of the trend – a world where attention spans are measured in nano-seconds. We live in a true walking contradiction in every sense of the word, where time and technology seem to be moving faster than ever before. 

There is no constant anymore, young grasshopper – there is only the trend. Honestly, we just exist in a world that’s more conducive to ideas, and innovation, with unlimited information at our fingertips. It’s a gift and a curse, but it does make for some amazing concepts – and some may actually stick. Maybe..

These are the top trends for EOY 2022..

1. Metaverse Real Estate

We’re in the age of the mobile app. First, we had Robinhood App…allowing all of us to trade, invest, and sell at the drop of a dime. Then, we ushered in the NFT.

And now, ladies and gentlemen, we have the Metaverse Real Estate. Reddit is rife with information and advice – and plenty of…blunt..opinions regarding this trend. 

Just so you’re up to speed – an NFT (nonfungible token) is a digital item that’s bought and housed within a virtual world or landscape. 

In the same manner, Metaverse real estate is acquired with crypto. After finalizing your purchase, you receive your deed or title – a piece of unique blockchain code. 

These transactions go through real-life property managers or brokers – seriously. Pick your metaverse platform and stake your claim – but be warned: There are no regulations, and no special certification is required. So, pick and choose wisely who you work with. 

2. EVs

Just a decade ago, EVs were still a prototype for most auto manufacturers. Now, they’re on the highways and streets of every state and city, continent and country – they’re everywhere. And apparently, they aren’t going anywhere anytime soon. With new legislation signed in California and other states following suit, many auto makers already have the wheels turning for plans to completely eliminate the manufacturing of fuel-powered vehicles. 

3. Selfie vs. POV

The selfie existed just fine – ruling the world of narcissism with an iron fist. There was even a selfie song. Then the selfie’s arch enemy, the POV, had to disrupt everything. In the end, it looks like there’s room for both, as the selfie is a young person’s game, and the POV is for all of us old timers over the ripe old age of 21. 

4. Permanent Remote Work

When Covid ushered in the single biggest change in our workforce in history, we’re not sure if anybody quite thought it was here to stay. But when many companies discovered the innovation it brought and other advantages – the remote worker became a permanent fixture. And it doesn’t look like it’s changing anytime soon. 

5. The Focus On Employee Wellness In the Workplace

This is another silver lining regarding the pandemic. When half the world was laid off, those who had no choice but to adapt and press forward discovered how empowered they could be as freelancers. Soon, those who had known nothing else but the hourly grind were transformed overnight into entrepreneurs – and making a pretty penny doing it. This allowed a large portion of the global workforce to collectively tell their bosses to take this job and shove it – or treat us better. And guess what? The corporate world obliged. Companies everywhere are rolling out new packages and programs that place more emphasis on employee wellness and appreciation. High five. 

6. Collaborative Technologies

With the explosion of remote workers came the sweeping deployment of collaborative technologies. Offices around the globe have left the cubicle and are currently Slacking, Microsoft Teaming, Google Workspacing, tweeting, ticking, and Zooming away. Who said the remote worker would kill the collaborative environment of most organizations? Another high five. 

7. Lead Agencies, Agency Tools, SaaS, etc. 

The fiery battle between marketers of cold, modern ad agencies, and other parties is extinguished. There is no separation of the old way and the new way – but instead a focus on the user. Just a year ago “content was king,” but now efforts are being placed on eliminating ad fatigue through unique creation, a clear message, and user intent. In other words, agencies must make good on their promises by reaching the target demographic like never before. 

Pricing and proofing aren’t the only items on the table during the initial negotiations with an agency. It’s hands-on now. We’re in the age of workshops, meetings with real experts in the field, and seminars – any way that a client can digest real knowledge and understand how their target audience is captured. Nowadays, it’s not about the bells and whistles – it’s about the relationship and the trust factor. The good guys are winning. 

8. SMS Marketing

Here’s the talk of personalization again. The balance of power has shifted to sending coupons, promotions, and messages that pull the hearts and strings of your customers. Even live conversations with “real people.” The intrusive “old way” has left the building and customers have the choice of opting out. We’re possibly in the most polite age of advertising and marketing that’s ever existed – and it’s working. 

9. Influencer Marketing

Partnering with the top influencers in your industry can expand your options to a MASSIVE pool of potential buyers. Just how big is influencer marketing? Try to the tune of $13 BILLION just since 2021. That’s a hell of a “trend.” But a new trend has emerged within a trend – the micro-influencer. Instead of hundreds of thousands of followers companies are leaning to influencers with 1,000 to 10,000 followers – and gaining a more intimate experience…and no doubt reaping the benefits. 

10. TikTok vs. YouTube Shorts

In the battle for capturing the minds of audiences with the shortest attention spans, the short-form video content battle is being waged between the behemoths of the industry – TikTok vs. YouTube Shorts. So far, TikTok seems to be winning. Now we also have IG Reels emerging as a third participant. Moving into 2023, it will be interesting to see which platform consumers, advertisers, and creators gravitate towards. This could get ugly. 

Colure Media is a New York based advertising and marketing agency. We can help your corporation gain exposure and increase revenue. If you are interested in exploring various marketing possibilities for your corporation, Contact us now.

Marketing shift from globalization to personalization
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Marketing shift from globalization to personalization

The latest marketing trend consists of shifting from globalization to personalized interaction. Personalization means getting closer to your audience, getting to know them and touching their hearts. Personalization is the current path to success. Personalizing is transporting your consumer to another place, giving him something to think about, making them crave better engagement. Personalization means engaging and embracing your customer.

Today’s business world has automated much of the process of communication. It is mission critical to make the consumer feel genuinely needed and desired. When a company creates a personalized experience with the audience, the trust level between the consumer and the company usually increases. This is the User Experience (UX). This relationship will be the mechanism by which a company may very well sink or swim.

Know your audience

To personalize, the marketer must know their audience on a personal level (names, gender, age and more). What’s more, they must engage that audience on a meaningful level. This means engagement in a way that is meaningful by the consumer’s standards – not the business’ standards.

Personalizing means looking for something that will have an impact upon the client at a personal level. This calls for constant creativity, as the marketer has to predict the wants and needs of the consumers. Clearly, this is a critical challenge for corporations of all sizes.

Personalization affects every company these days. Because it has become so popular, companies that do not practice it may very well lose their audience share. As personalization has revolutionized communication, each communicator must take an active role in order to keep their audience alive.

Colure Media is a New York based advertising and marketing agency. We can help your corporation gain exposure and increase revenue. If you are interested in exploring various marketing possibilities for your corporation, Contact us now.

Real-Time Marketing and your audience
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Real-Time Marketing and your audience

With technology changing daily, consumers’ need for immediacy has become an expectation. Communicating with your clients through social media isn’t just a leg up, it’s a necessity to keeping your company ahead of the game. Although real-time marketing has been around for a few years, its appeal kicked into top gear during 2016 with multiple social media companies introducing real-time sharing to their sites. These new features offer businesses a cheap and distinctive way to communicate with customers and deliver content of value.

What is real-time marketing?

Real-time marketing is a strategy that focuses on adapting content to fit with current events or timely topics. Before the recent influx of live video features, real-time marketing showed itself mostly through memes or Instagram photos. Now, you’ll see it more regularly through Facebook Live webinars or Instagram stories.

Why use real-time marketing?

Real-time marketing ultimately allows you to humanize your brand. It creates an organic feel to communicating with your clientele. Customers are seeing your brand advertised on the same medium that they see pictures of their niece or videos of an old friend on vacation. This unique aspect of real-time marketing creates an authenticity that you won’t get elsewhere.

How does real-time marketing work?

Real-time marketing primarily works through social media. It allows your company to respond to events or topics related to your product immediately. Although this doesn’t mean that it needs to be a lengthy blog post. Something as simple as sharing a photo can offer an authentic contribution to the conversation that creates a bond between the company and its customer. For example, when the power went out during the 2013 Superbowl, Oreo responded with a Twitter post: “Power out? No problem.” The attached image was just one oreo, spotlighted, with the tagline “You can still dunk in the dark.” The clever post received over 15,000 retweets.

Within the last year, Facebook and Instagram both introduced real-time sharing features, and more and more companies are taking advantage of this platform. In addition to helping build relationships with customers, using real-time marketing creates a sense of urgency, encouraging consumers to act immediately. Many major brands have benefited from this strategy. Marc Jacobs, for example, introduced its 2017 fashion line via live video streaming. Fortunately, you don’t need high-tech equipment or an endless budget to utilize this strategy. Social media alone can help you use real-time marketing to build company-client relationships and provide unique, diverse content.

Colure Media is a New York based advertising and marketing agency. We can help your corporation gain exposure and increase revenue. If you are interested in exploring various social media possibilities for your corporation, Contact us now.