Before you release your mobile app in the marketplace, be sure your testing and market research has eliminated any problems. Your reputation rests on the ability of that app to fulfill every promise you’ve made.
Mobile app beta testing is a stage in mobile app development during which the business tests the app on a selected group of people. This process of testing allows a business to receive critical feedback about their soon-to-be-released mobile app.
This step is often overlooked but is important because it refines the user experience of the app. It’s tempting for businesses to simply “test” the app with their own developers to avoid the process of selecting testers. Unfortunately, this can be counterproductive, as the developers are essentially too close to the project and can easily lose perspective of the larger picture. It can be nearly impossible for them to see the mobile app as if they were interacting with it for the first time.
When getting prepared to beta test for your business’ mobile app, there are a few Important factors to consider:
- Choose whether you want to do open or closed beta testing. This decision really depends on the type of feedback you need. Closed beta testing will probably do the trick if you’re looking for very specific, pointed answers, but if you need to test your app on multiple platforms or study user behaviors, a larger open group will get you results closer to what you’re looking for.
- Beware of selection bias. Choosing beta testers who seem like they fit well with your business can be a big downfall. It can mean that they don’t necessarily look like your user group.
- Don’t let beta testing be your end of the road. While it is an important part of developing your mobile app, it should act as your starting point, not your final destination. Beta testing should give you a starting point as your continue to integrate new technology and features into your mobile app.
Beta testing is a crucial part of mobile app development. It gives you information on specific changes that need to be made before it is released.