Mobile search has been transformed from a simple search of the Internet’s content to an index that includes downloadable mobile applications into the results. The evolution is called mobile app indexing. Although Google introduced app indexing in 2013, businesses are only now realizing the advantages it produces. The benefits of app indexing do not only pertain to businesses, but to the entire marketplace, especially mobile users. As the awareness and understanding of app indexing increases, the installation of apps by businesses and users will skyrocket.
In prior years, the results of a Google search (via a mobile device) would primarily be a list of recommended website links. Due to the introduction of app indexing, the results will now include suggested applications pertaining to the search terms. Just as users can click on and connect to a web page link, users can also launch the app directly from the results page if that app has been installed on the device prior to the search. However, if the app is not downloaded onto the device, there will be an option to install the app to receive the desired content. This addition opens up a whole new and innovative way of mobile searching.
If your business does not have an app, it may be smart to adopt one, if you have a valid need. If your business does have an app, make indexing a priority. Since the majority of businesses have not yet adopted app indexing, this act will immediately set you apart from the competition. Now is the best time to take advantage of the numerous opportunities and benefits mobile app indexing will generate for your business. Advantages of app indexing include an increase in customer loyalty, app installations, and user traffic. Additionally, your business will become more visible to the eye of the user through the presence of the app on the results page.
For mobile users, app indexing has created an improved and advanced search experience. The indexing of both websites and apps broadens search results. The expansion of search potential will result in an increase in the amount of useful information that can be utilized by the mobile user. Not only a development in marketing for businesses, app indexing is also a way for mobile users to access information more effectively and efficiently. To help you define your mobile app indexing experience, contact Colure’s project management team.
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