Businesses who are seeking to create the best mobile application must choose which programming environment they will use. Should they peruse a mobile platform’s native language, HTML5, or a hybrid of the two environments? Your selection of a format will be dependent upon several factors including development costs, your project objectives, and the preferences of your customer. Many companies have found that the investment of time to define your objectives will pay off later in the development cycle.
Software developers have debated each type’s efficiency over the years. Each form creates a different product. Here is short look at the differences between these three formats:
- Native apps take advantage of built-in functions, such as GPS or the camera. These apps can utilize features of the smartphone’s operating system to provide an enhanced user experience. Double tapping, pinching, or other touch gestures can serve purposes in the function of your app.
- HTML5 apps come with the advantage of universally applicable code; these apps use standard web technologies and can operate seamlessly on many devices. Web language is also widely known and learned considerably easier than that of specific operating systems. These factors lead to HTML5 apps ability to be quickly developed, tested, edited, and retested. The development of HTML5 over HTML4 also allows for apps to look and feel more like native apps more than ever before.
- Hybrid apps allow a developer to take the format of an HTML5 application and wrap it inside of native environment, crafted for a given platform.
While HTML5 apps may be easier to create and implement into multiple devices, there is a critical cost-benefit ratio in the app performance. When 79% of people won’t try an app again if it fails more than twice, you must decide if the ease in creating HTML5 apps is worth the potential losses. HTML5 and hybrid apps can’t keep up with native apps in this arena.
TheLadders, a job recruiting company, first selected HTML5 with their web app before switching to a native format. They found that the concept of “write once, run everywhere” wasn’t as simple as it seemed. Testing and retesting the app in different screen sizes and devices proved to be a challenge. These short-term changes led to the app only being released for iOS and receiving little success. The company then decided to rewrite the app natively. The developer team mastered native coding much faster than they thought. The result was a much smoother, faster, and modern-looking app.
Having a native app can give you an edge over the competitor. Domino’s and Delta Airlines have both used native apps to give increased convenience to their customers. The result is beating out competing companies who may have outdated or slower apps.
If you don’t believe that your company’s app performance is very important or necessary, an HMTL5 or hybrid app may be a fine choice. A company looking to create a truly pleasing app may consider a native format. The investment in time and money will pay off with better app performance and increased customer satisfaction.
Contact Colure’s development team to discuss which format may be best for your company’s objectives and your customer’s UX.