Blog : optimization

Audience retargeting in social media

Audience retargeting in social media

Advertisers use the practice of ‘audience retargeting’ in order to market a product to the most relevant audience. Social media has become one of the most vital parts of modern society because of its focused ability to meet this need.

The practice of retargeting allows companies to specifically target consumers who have previously demonstrated an interest in their goods or services. Manipulated content allows companies to place their brand freshly into the audience’s mind.

It is significant to focus on consumers who are truly engaged with a brand. In order to grow a business, it is critical to interact, stand out and appeal to your audience.

Facebook is extremely successful in terms of rebranding. They have access to critical data covering a fifth of the entire population of the planet. Because of this powerful information, they are able to place a specific ad in front of a specific person at a specific moment.

The data entered on Facebook pages such as personal preferences, searches, interests, and likes is identified, indexed and stored. Once the information is processed, they match commercial clients to your interests. It is not coincidental that as you search the web for a new computer, ads from electronic companies begin appearing.

The concept of retargeting is essentially a cycle. It begins when a potential customer visits a website and make a request. An association is established between that person and certain markets. As that person continues to ‘surf’, greater amounts of detail about that individual is gathered by various groups. As that person spends time on the internet, much of the commercial results surrounding that person will be molded to their tastes. The cycle both begins and returns to the individual.

By placing focused advertisements in front of a specific audience, companies are able to achieve a couple of critical goals. They maximize the effectiveness of their advertising budget. They’re able to place their advertisements directly before the audience most apt to make a specific purchase decision.

In the end, retargeting is the main tool used to manipulate consumer traffic towards your website. Contact Colure’s marketing staff to discuss the most effective exposure for your company. 

Application (app) Store Optimization – ASO

Application (app) Store Optimization – ASO

App Store Optimization (ASO) is the act of improving the visibility of an app amongst the competition.

Proper marketing for your application is critical to your business’ success. Customers must be able to

easily find your app, and have all of their questions answered within a very limited space.


According to a 2013 Forrester Research report, 63% of apps are located in app store searches.

Today’s app marketplace is ruled by two major app stores – Google Play and the Apple Store.

Millions of apps are being marketed to an ever growing audience. How you position yourself against

the competition can determine your success in the marketplace.


Before you start, you must have a crystal clear vision of your company, your application’s functions,

your specific audience, and the mechanisms you’ll use to bring those parties together. The way in

which you craft the release of your new application is as critical as the design of the application itself.


ASO Ideas

These are a few key themes for your app store listing:

  • Optimize your Title – be sure that the title is clean and simple. This is the biggest opportunity to describe your application and its function to the audience. Try to keep it under 25 characters. It’s tempting to be ‘cute’ with an app name. Be sure you keep your focus when you select the name.
  • Optimize your Keywords – Separate all keywords with commas, no spaces. Be sure to leave no empty spaces in keywords area. Empty spaces are wasted characters – don’t waste opportunities to squeeze in possibly one more word into the keyword area. Maximize your searchability with crafted words.
  • Description – This is your key opportunity to explain your app to the world. Be sure that you are focused in your words. Check the limits for text allowed in each posting. If you need, hire someone who writes professionally, to maximize this opportunity. Here, you must be crystal clear with your customer. Be sure to address the ASO needs of both your human and search engine audiences.
  • Unique Icon – Each app should have a unique visual icon that identifies the application. Try to avoid words in the icon.
  • Screenshots – Most customers examine the screenshots to see if they like the ‘feel’ of the app’s layout.
  • Fill out the “What’s New” area – Update this area frequently, as changes are made to your app. This demonstrates that you are actively listening to the needs of the customers and the industry.
  • Preview everything – Be sure the layouts are displayed the way you intended, before publication.


These are the foundations for any ASO effort. Be sure that you enter the marketplace with a strong

footing. Contact the Colure staff about both building and marketing your next mobile application.