Can you disrupt an industry that’s just begun? Who is currently winning the battle for web3? It’s a complicated question — for end users, the hope is that no one wins. For companies, the hope is that it creates megaliths and monoliths.
Facebook’s Got the Name
Sorry — Meta. Regarding being recognizable, Facebook has worked hard to make itself synonymous with web3. And the work has paid off; most people think of Meta when they think of the “Metaverse.”
The bad news for Meta is that everything published about web3 looks extraordinarily goofy. While people are thinking about the Metaverse when they think about Meta, they aren’t taking it seriously.
The Game Industry Has It Locked
From mobile app to VR space, the game industry is really making advances into web3. It’s understandable. The gaming industry has always been at the forefront of new technology. And society just got out of a few years of staying at home and playing with their computers, consoles, and phones.
If you want an example of what “the Metaverse” and web3 could do, you need only look at… Roblox and Fortnite. There are children already growing up in the Metaverse and living their lives in an overlaid, digital reality. People are holding concerts in Fortnite.
It’s Not Like Amazon Isn’t Trying
With Amazon’s AWS technology, it may be surprising that Amazon really isn’t breaking out into the web3 space. Why isn’t it selling digital terrain through its online platform?
Actually, Amazon is trying. Just this year, Amazon Studios released an MMO that they had touted to be groundbreaking. It ended up being quite poorly received and almost universally panned. It was just a regular MMO, but it shows that Amazon is trying to get into the digitally interactive space.
Of course, to really disrupt web3, you need to be able to get into the space and be accepted by people and Amazon doesn’t really have an understanding of people, nor does Zuckerberg.
What about the NFTs?
You know, a little while ago we could stay that bitcoin was definitely the winner of web3. But Bitcoin is going the way of the dodo. Even if it’s the de facto standard still for trading and bartering in crypto, it’s not going to be for long. Because it’s being surpassed by other contenders.
NFTs are going to stay but they are going to be very different.
Right now, there’s a battle for the soul of web3. It could be Facebook, Amazon, Google, or any other large company. But it could also become a decentralized service that everyone can take advantage of and enjoy.
There’s something to the dark net. It’s not just a place to buy drugs and hitmen. The dark net has remained entirely uncontrolled and collaborative for years. It’s a space where anyone can throw up a site and everyone has to essentially collaborate for people to get there. Read into the dark net and you’ll find that more things are being traded in the dark net than on the Robinhood app.
So if you want to find out more about the future of web3, why not make it? And if you want to know what people hate about web3, just ask Reddit.