In a day when there’s an app for almost every need or function, companies providing these digital problem solvers often ask “do I need to develop a mobile application just to provide a simple function?” The answer is no. An application that operates on your web browser may be the answer. Web apps have filled the void to provide those functions. Web apps provide the feel of a mobile app with the power, accessibility, and stability of web-browser.
“From a technical viewpoint the web is a highly programmable environment that allows mass customization through the immediate deployment of a large and diverse range of applications, to millions of global users.” – Acunetix
One user defined the differences as:
“a website is defined by its content, while a web application is defined by its interaction with the user. That is, a website can plausibly consist of a static content repository that’s dealt out to all visitors, while a web application depends on interaction and requires programmatic user input and data processing.” – kerrek-sb
Defining you needs is the first step to deciding how to proceed. Many variables will affect your selection. Here are a few ideas to keep in mind as you progress:
- Design with the user in mind. This decision may mean thinking beyond your personal opinions. An aesthetically pleasing won’t satisfy customers if it’s hard to use. Think simple. Sensory overload with images and options will only turn customers away. Try to keep the app’s main functions first, with more advanced settings tucked away. Ask yourself: if my app only did one thing, what would it be? Build off of the main focus, adding additions only where it enriches the customer’s user experience (UX).
- Balance personal creativity with traditional functions. Colors have meaning and emotional responses. Choose a palette that represents your goals and functions. Experiment with different color schemas before the app is released. The color blue may give your app a calming feel and is the choice of many social media giants. A red color scheme may elicit strong emotions like passion or urgency but also serves as a warning color. Decide how you want your users to feel when they use your app.
It’s important to beta test your app. Try to seek a large group of beta testers to help define the strengths and weaknesses of your app. The benefits of a solid beta-test have been well established. It may be a cost, but an untested app will lose profits in the future. Your goal should be to have the best performing, most efficient app in your field. Otherwise, why would customers choose yours over a competitor?
Develop your app to fulfill the needs of your clients and to answer those questions you seek to conquer. Proceeding with the proper format for your app will facilitate greater function for everyone involved with the process.
