There is probably no greater assurance in life than that of human testimony. Seeing someone provide support for a product or service may be all you need to make a final purchase decision. If you take a look around, user-generated content is everywhere. Content created by actual consumers is becoming the go-to method to increase customer loyalty. The first-person narrative is quickly becoming a primary marketing channel.
This technique, coupled with the growth and effectiveness of social media interaction, is a deadly combination. This method gives businesses the ability to pass the brand-building responsibilities to the consumer. The purchase cycle begins with the customer and ends with another client. Why create external content when original user-generated content is available?
This new advantage leans on the customer’s interest to hear more views of people who were once in their position. The direction selected by those and have had a positive outcome with a particular product or service.
The more convincing a user can be in their first-person content, the more enriching the experience will be for the customer who is receiving that message. Satisfaction can come from a picture filled with joy & commitment, a story with an excellent description, or an experience filled with uncontrollable emotion. Comfort can come in many forms, as long as it is a testimony that inspires your users to investigate an innocent way to brand your business. Close to 60% of retailers and 61% of brands are using consumer-generated content in their social media campaigns. The most efficient campaigns focus on these five principles:
- They concentrate on the basics
- They stay in it for the long run
- They listen to the customer
- They let the customers share their story
- They allow everyone to be a stakeholder
86% of millennials say that user-generated content is a good indication of the quality of a brand. Let’s help each other and share the experience.
If you need guidance to cross that bridge from one customer to the next, contact our Development Team.