Blog : Mobile Gaming

Can Progressive Web Apps disrupt the titan App Store and Google Play Stores?
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Can Progressive Web Apps disrupt the titan App Store and Google Play Stores?

What does an app do if it gets kicked off the app store?

Become progressive.

In some ways, a lot of ways, the iOS and Google stores run the app market. And they have a host of requirements. A lot of apps have gotten kicked off the app stores; see, in recent news, Parler and even the video game giant EPIC, the maker of the global sensation game Fortnite.

But app stores aren’t the only answer. Apps can also be designed as Progressive Web Apps and they’re increasingly being used. Instead of a native app, a PWA is a website that operates like a mobile app.

So, it can be the best of both worlds. Users don’t have to download anything. Developers don’t have to build multiple platforms 

And, like the web, it’s not moderated. It doesn’t require any approval from the web app stores.

App stores can be notoriously difficult to get into, and there are publishing and licensing fees. This is one reason devs have been moving toward PWAs but it isn’t the only reason.

PWAs also cost less to maintain in terms of time and energy because they’re built into the website.

That doesn’t mean there aren’t downsides. They don’t have the same functionality as a native app. They can’t be used offline. But they’re also not a trend. They’ve been growing very consistently. With progressive web apps, the apps don’t need to worry about meeting specific criteria and they remain under full control for the developer.

The success of our agency is built upon the success and growth of our clients. Colure Media is a advertising and mobile app developement company in New york. We can help your organization to develop the mobile app development and advertising. If you are interested then contact us now.

Mobile gaming is big business
Ken Bodine

Mobile gaming is big business

There’s no question that the greatest money makers in the app stores today are games. Entertainment is serious business for both the Apple and Google’s app stores. Gamasutra.com looked at the trend and found without question, that one person’s entertainment is another’s business.

The top two revenue-generating apps from late last year both generated over a million dollars per day. During October 2014, Supercell’s “Clash of Clans” brought in almost $1.4 million each day and King’s “Candy Crush Saga” brought in just under $1.2 million per day in the major app stores (Apple and Google).

The vast majority of the market is filled with players who elect to play free-for-play games. However, the numbers of players who actually generate funds are amazing limited, as a percentage of the audience. Gamasutra added that “Only 2.2% of users ever pay in free-to-play games, and 46% of the total revenue comes from just 0.22% of the total amount of mobile users, Swrve reports.”

It’s been reported that the average user checks their smartphone over 1000 times per week! That number may seem a bit high, but it demonstrates how ingrained the mobile phone has become in our lives. With repeated use and shorter attention spans, game developers must capitalize on bringing the customer back to their app.

Although the numbers show a tremendous usage of the device, we see the average user launching apps about 10 times per day. These numbers reflect repeated usage of a limited number of apps. Thus, the market share for competing apps is tremendous. If you can hook the user into coming back to your app, you’ll retain their time and funds. More importantly, you’ll keep those resources from being spent on other developer’s applications.

The gamer is hooked by an enticingly addictive environment, then offered pay-for-play levels deeper inside of the game. The funds are generated by offering ever-increasing levels of adventure, tools, rewards, and exploration.

Contact Colure to engage our game development team. The market is hot for those who want to host their own games.