The importance of UX and UI in mobile app design

The importance of UX and UI in mobile app design

The importance of UX and UI in mobile app design

Creating a fluid user experience is central to the function and flow of any mobile application. User Interface (UI) design explores how an app looks and interacts with a user. User experience (UX) defines how the app feels, from the users’ perspective. These concepts are at the development core of any mobile project.

During the development cycle, focus on the end product. Be sure that all of your efforts are centered upon the end user; concentrate on how they will interact and react to your app. Here are a few things to keep in mind while you design your new app:

UX/UI Must Haves:
  • Offer specific mobile-only functionality. Be sure that the product you put in the users’ hands will fulfill their mobile needs and wants. Make certain that the end experience is as solid as the function.
  • Design core features specifically for the target audience. Are you focusing on gamers or shoppers? Regardless of your audience, all features must deliver as promised. Take the time to ensure that the user’s experience dovetails with the features in hand.
  • The use of multimedia should be considered for the project. Be sure that the user has full control over the media. Don’t allow the media to become a memory hog.
UX/UI Mistakes:
  • Don’t confuse web UX for mobile UX. Simply scaling down the UX features of a web page is not the same as designing an app that is built specifically for a mobile platform. These are two different platforms with very different audiences.
  • Build an app that highlights your mobile users’ needs. Don’t build an app just so you can justify all of your ideas. Feedback, change and growth are all critical factors in the development cycle.
  • Be sure that you app has a specific function. Make sure that it actually does something. If your app ends up as a glorified sign-up page for a service, you’re going to upset the very people you are trying to reach.

DigitalGov.gov has established a set of guidelines to help the US Government develop quality mobile applications for the consumer. They looked at a wide variety of UX and UI design issues. This list provides an interesting set of ideas to examine while you consider your next mobile app. Not all of these ideas may be relevant to your project, but they provide a solid core of ideas to consider while you dream and design.

No matter the purpose or function of your application, the end product must provide a superior quality customer UX. If you aren’t ready or able to place a flawless mobile experience into your customers’ hands, the release of a lower quality app could be doing more harm than good to your reputation. Keep both the UX and UI design at the forefront of your design.

Contact Colure’s development team to discuss your dreams for a mobile application.

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