Blog : branding

admin

The iPhone 15: A Game-Changer

The tech world is ablaze with excitement as September 2023 heralds the arrival of Apple’s latest masterpiece – the iPhone 15. Apple, known for pushing the boundaries of innovation, continues to set new standards in the smartphone industry with each new release. The iPhone 15 is no exception, poised to dazzle consumers with a slew of cutting-edge features that promise to redefine our mobile experience. In this article, we’ll delve into the details and explore what makes this release a true game-changer.

Apple has always been synonymous with sleek and elegant designs, and the latest iPhone lives up to that reputation. Its bezel-free, edge-to-edge display not only maximizes screen real estate but also captivates with its refined form factor and premium materials. Holding this iPhone is like holding a piece of the future in your hand.

Under the hood, the iPhone 15 is fueled by the most advanced chipset ever seen in a smartphone. Its lightning-fast processing speeds and unparalleled graphics capabilities ensure that it effortlessly handles any task you throw at it. Whether you’re a multitasking pro or a mobile gamer, this iPhone is your trusty companion.

Apple’s commitment to smartphone photography shines brighter than ever in this release. The device boasts a state-of-the-art camera system featuring a triple-lens setup with unmatched low-light capabilities and cutting-edge image processing algorithms. No matter the lighting conditions, expect stunning photos and videos with unparalleled detail.

Privacy and security are paramount, and Apple goes the extra mile in the September 2023 iPhone. The device incorporates advanced facial recognition technology, ensuring that your phone is truly yours alone. Furthermore, Apple maintains its unwavering commitment to data encryption and secure payment options, granting you peace of mind in a digital age.

Prepare to be transported to new realms of multimedia bliss. The edge-to-edge display enchants with vibrant colors and razor-sharp visuals, breathing life into every photo, video, and game. The device’s enhanced stereo speakers complement the visuals with immersive audio, making every moment a sensory delight.

Apple’s ecosystem continues to be a testament to seamless integration between devices. The iPhone seamlessly connects and syncs with your other Apple devices, elevating your digital life. The latest iOS iteration introduces a myriad of features and improvements, ensuring a user-friendly and intuitive experience.

As we eagerly anticipate the arrival of the iPhone 15, it’s evident that Apple is once again poised to redefine smartphone innovation. From its groundbreaking design to its formidable performance and cutting-edge features, this release is set to rewrite the rules. Whether you’re a tech enthusiast, a professional, or simply someone who appreciates the beauty of cutting-edge technology, the September 2023 iPhone promises to leave an indelible mark. Prepare to embark on a new era of mobile excellence.

Ready to experience the future of mobile technology? Contact Colure Media today to explore how we can elevate your brand with the latest in digital advertising, app development, and social media marketing strategies.

Keep your brand relevant
admin

Keep your brand relevant

Manipulating a corporate brand to be a part of the news cycle and not the “background clutter” requires timing, social acuity, and the ability to read the pulse of the public. This is known as “agile marketing”. This marketing technique is the opposite of crafting a large project. This requires being aware of current events, trends, and having the ability to act on them swiftly to appeal to your audience and/or to the masses.

Six years ago, the infamous Oreo Cookie Dunk in the Dark tweet went viral, taking the 2013 Super Bowl Blackout headline. A single marketing team used that event to their brand’s advantage. Here, Oreo saw an opportunity to comment on trending news. Since then Kit Kat has taken the agile marketing spotlight with its tweet and trending hashtag #bendgate, which referenced the past iphone6 bending fiasco.

“In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions.” – Forbes staff writer Jennifer Rooney

No matter if your company is large or small, relating your brand or service to noteworthy information can draw attention to your company. Agile marketing demands your business be able to adapt and to be flexible to the outside noise-makers.

Many of these agile marketing examples can be seen utilizing Twitter and Facebook to express their one-liners. However, agile marketing is still a fairly new marketing tool. In 2019, we are sure to see more brands use this technique. Recently, during the ESPY’s, a television advertisement by Airbnb grabbed viewers’ attention. Airbnb is known for its home sharing service decided to use the theme of “trans kind” in their advertisement during the awards show. This ad smartly aligned with the ESPY’s choice to award Caitlyn Jenner for her contribution to sports and her relationship with the transgendered community.

With company demands to be relevant, so are the needs of flexibility and speed. These needs make agile marketing a necessity today. Because of the “always-on and always-connected” individuals, agile marketing may one day become the norm.

Marketing is an interactive process that brings together the breadth of both the advertiser and the public. Being able to read the pulse of both parties is critical. Once more, being able to appreciate the space they both occupy marks the difference success and nothingness.

Protect your brand identity
admin

Protect your brand identity

Your brand is the most important asset your corporation possesses. More than money, more than real estate, more than anything – if your consumers cannot identify, define, or respect you, you are dead in the water. Protecting that brand is critical to every interface your organization faces. A brand defines your values, creates an emotional bond between yourself and your customer, and it is the anchor upon which you stand every single moment.

A plethora of voices

Anyone can jump on social media to criticize your products and brand. They can write a blog posting that ranks higher in Google’s search results than you’d like. Control has left the hands of the marketer. The issue is multiplied in the service industry, where review sites like Yelp, TripAdvisor and Angie’s List – all designed to improve customer experience – can seriously threaten your brand’s credibility and identity.

The consumer has a direct voice to connect quality to value. Now branding efforts must address both macro and micromanagement strategies. Companies must be responsive to individual voices of dissatisfied consumers while focusing resources toward broader quality efforts and branding.

This is the price of doing business. Rightfully so, consumers can now put their mouth where their money is. The business community must do the same.

What can you do?

Successful companies leverage positive reviews into word-of-mouth advertising. This remains the single most effective type of advertising today.

If your company is being battered with negative reviews, what can you do? Here are a few ideas to start:

  • Find them. Use focused social media searches to discover what consumers are saying about your company. 
  • Respond diligently. Once you’ve found complaints, don’t just dismiss them. These reviews are actively read by consumers. Consumers are often more likely to embrace a review than an advertisement.  Respond to the feedback openly and solve the issue. Deal with it.
  • Improve. Don’t just make empty promises. Empty lip-service is the worst response you can provide to a complaint. If you have an issue, deal with it. If you get called on the carpet because of poor service – deal with it. If the customer is upset – deal with it. Don’t dismiss the complaint, resolve the issue. Even if it costs you a few dollars and a bit of time – solve the problem. At this point, damage from the mismanagement of a complaint only escalates.
  • Grow from your mistakes. Learn what the consumer wants. It’s that simple.
  • Take feedback. Make this an opportunity to improve your brand – your customers will thank you for it.

Contact Colure’s marketing team. Discover the art of crisis management. Learn from a team that can help you properly manage your corporate image.

Colure Media is New York based branding advertising and Social Media marketing agency. We offers comprehensive strategies and solutions to help businesses create impactful campaigns, increase brand visibility, and drive targeted online traffic. If you are interested for improve your brand awareness, Contact us now.

The Software Development Process
Ken Bodine

The Software Development Process

The Software Development Process is an organized, systematic approach to developing software. It’s an organized pathway traveled together by both the client and a software development team. The development cycle is an upward spiral that allows for discovery, new growth, consideration of new ideas, inspiration and change.

The process begins when a client approaches a development team with an idea for a new ‘digital mousetrap’. It’s critical that the software team listen to all the concerns of the client. These may include a timetable, budget concerns, support, logistics and so on. In turn, the clients must understand that the development team will do everything in their power to assist them.

During your application’s development, you will encounter numerous pressures that will divert you from your end goal. It is critical that you have a focused plan and a development team who can appreciate these concerns. A solid team will keep your project focused toward a specific goal.

The Software Development Process includes the:

  • development phase – it starts as an idea, quickly followed by an analysis; quality standards are established; specific goals are set.
  • design phase – you’ll discuss form, function and the delegation of duties.
  • implementation phase – The actual program code is written during the implementation phase.
  • testing and verification phase – after the development team has a working copy of the project, they will usually issue it out to a limited group for beta testing. Here, they gather data on what works and what can be refined. Quality standards are met.
  • documentation phase – here the data is brought together and assessments are made.
  • maintenance phase – this is the longest phase. It consists of the constant updating of the program and customer management. This phase continues long after the final release of the project.
The key to success is open communication.

The process is often met with long hours, varied opinions, and strong emotions for a project. This mixture of blood, sweat and tears is critical to the creative process. For as much as a client is passionate about the function of an application, the creative team has similar motivations. They view the project from the inside-out. Ones and zeros take on form, function and texture.

It is this marriage of visions that brings life to the original idea. Each project is more than just the sum total of the various parts. The project evolves with each new idea, inspiration, and dream. Contact Colure’s Development Team to discuss bringing your software dreams to life.

admin

Successful Content Marketing Campaigns

Content marketing is the technique for creating and sharing free content to provide the consumer with an additional level of product interaction. It is meant to attract new customers and to encourage current customers into developing a loyal, repeat business. But, it should be more than a portion of a company or product. It should be used as a tool to engage your audience.

Four successful content marketing campaigns:

  • Birchbox – a monthly subscription service that provides an array of carefully selected beauty samples to customers. They use content marketing to enhance the online shopping experience for their customers. Birchbox features articles about personal grooming, fitness, and popular beauty products to engage its customers. This has been the key to Birchbox’s success, allowing Birchbox to create an interactive experience for customers as if they were in a store.
  • Red Bull – the energy drink maker uses its content marketing to blend in with the community that enjoys its products. Red Bull specifically chooses to be associated with extreme sports through their advertising. They provide featured videos, films and photos of extreme sports and stunts to associate high energy with the essence of its community.
  • MasterCard – the financial institution uses their content marketing to create a hassle-free, convenient way for costumers to enjoy MasterCard’s features. On the MasterCard website, MasterCard offers features such as a saving calculator and debt FAQs to assist customers with their finances. To minimize inconvenience for it’s customers, helpful videos and ATM locators are located in its “Priceless Pointers” section on its website.
  • Kraft – the international food conglomerate, mastered the use of content long before it was a popular marketing technique. Kraft’s website features recipes, tips, ideas, and videos to assist customers with their products. They understand the power of connecting with their customers. Kraft has created a forum where customers can go beyond simply sharing their recipes. Customers experience those products on a most basic human level – while breaking bread. Kraft expanded its brand from simply selling their products to forming an online community that has become ingrained in the lives of its consumers.

A company’s content marketing has to be relevant to the company’s mission, products, and services. It should allow customers to consistently learn and engage with a brand. As content marketing continues to grow, it proves to be more of a long-lasting relationship than a trend. Content marketing will continue to be a necessity for companies to grow and actively engage their customers.

Contact Colure’s team to discuss marketing strategies for your business. See how a focused approach on your project can dramatically modify your performance in the marketplace.

TD Bike Tour
admin

TD Bike Tour

Colure’s staff participated today in the TD Five Borough Bike Tour in NYC. Great job!!! It seems impossible till it’s done!!!! Dream Big for a good cause!

TD Bike Tour

admin

Advertising Rule of Thumb

Advertising Rule of Thumb “Advertising expenditures account for $5.8 trillion in economic output in the U.S. or 20 percent of the $29.6 trillion in total economic output in the nation. Advertising driven sales of products and services help support 19,753,994 jobs, or 15%, of the 133.4 million jobs in the United States.  Every dollar spent on advertising generates just under $20 of economic output, and every million dollars of ad spending supports 69 American jobs.”

(Source: IHS Global Insight found that in 2010)

admin

Think-Tank Session

As we prepare for our think-tank session we keep one thing on the forefront “branding”.

One the left, our Executive Creative Director Rich Solomon and on the right, our Head of Business Development Patrice Gervias both prepares for the think-tank session.

#branding Rich#branding Pat

Branding Lecture at NYU
admin

Branding Lecture at NYU

Richard Solomon, Executive Creative Director explains branding during a speech he made as a guest lecturer at NYU:

“Most times I would talk branding and show examples. The last time I did a lecture, I walked pass the Apple Store downtown and had an idea. In class I told the students I was looking to get a new Smartphone and asked if they could give me any recommendations. They all had one – the majority iPhones some Droids. I went around and they said things like “I love it…”, “It’s the best…”, “I do everything with it, great”, “awesome”… At that point I stop and said “think about what you guys just did. You used words like, love, great, best, and awesome to describe an inanimate object that’s less than a pound and fits in your pocket. That’s branding at its best, a strong emotional relationship between a product or service and a consumer – class dismissed”

 

admin

World Entrepreneur Summit

Colure Media co-sponsored the World Entrepreneur Summit: Building a better tomorrow is important today!

WES On South America & Caribbean: The World Entrepreneurship Summit 2014: South America & Caribbean took place Tue February 18th at Mercy College, Manhattan. Organized by New York Business Consultants, LLC the event brought together a distinguished group of business leaders, academics, ambassadors and other thought leaders.

WES logo

Colure Media’s Marketing Director Patrice Gervais shakes hands with Colure’s Co-Founder William Belle.

WES Pat & Will

wes pic

 

Is Mobile Marketing Worth The Investment?
admin

Is Mobile Marketing Worth The Investment?

91% of smart phone users keep their phone within an arms reach literally 24/7! Mobile internet usage will overtake PC internet usage by the end of 2014! 1 of our 2 mobile searches converts into a purchase! 61% of mobile searches converts into a phone call! Now let’s ask that question again “Is Mobile Marketing Worth the Investment?” (Source: Infographic courtesy of EverythingMobile )

Mobile Marketing

Colure Media is an advertising and Mobile marketing company in New York. We can increase your company’s revenue and brand awareness through Marketing and advertising. If you are interested, then contact us now.